social media

When scrolling through your favorite social media app, liking memes, and sharing funny videos, have you ever wondered how the order of the posts on your feed was determined? What marketing content should the company use to attract more people to their app? Or have you pondered what contributes to trendy videos on the internet? To answer these questions, data science comes into play. Data science utilizes a combination of machine learning, statistics, and research methods to make sense of the vast amount of information at hand. It reveals valuable insights in the data to support processes for building the functions mentioned above.