{"id":5128,"date":"2010-09-21T11:45:15","date_gmt":"2010-09-21T03:45:15","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=5128"},"modified":"2017-03-31T23:21:17","modified_gmt":"2017-03-31T15:21:17","slug":"%e3%80%90%e7%b6%b2%e8%b7%af%e7%a4%be%e6%9c%83%e3%80%91%e5%a5%bd%e5%8f%8b%e7%be%a4%e7%b5%84%e6%94%b9%e8%ae%8a%e4%ba%86%e4%bd%a0","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=5128","title":{"rendered":"\u3010\u7db2\u8def\u793e\u6703\u3011\u597d\u53cb\u7fa4\u7d44\u6539\u8b8a\u4e86\u4f60"},"content":{"rendered":"<p><strong><span style=\"color: #800000;\">\u25a0 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https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2010\/09\/centola1HR-600x326.jpg 600w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption id=\"caption-attachment-5129\" class=\"wp-caption-text\">\u8fd1\u6731\u8005\u8d64\uff0c\u8fd1\u58a8\u8005\u9ed1\u3002\u91cd\u758a\u9ad8\u7684\u4eba\u969b\u7db2\u7d61\u6709\u52a9\u65bc\u5f71\u97ff\u4eba\u7684\u884c\u70ba\u6c7a\u7b56\u3002\uff08\u5716\uff0fCentola\uff09<\/figcaption><\/figure>\n<p><strong>\u7de8\u8b6f<\/strong> \u2223 \u9ad8\u82f1\u54f2<\/p>\n<p>\u3000\u3000\u96d6\u7136\u6709\u4eba\u5c07\u7db2\u969b\u7db2\u8def\u4e0a\u7684\u4eba\u969b\u4e92\u52d5\u95dc\u4fc2\uff0c\u6bd4\u55bb\u6210\u50b3\u67d3\u75c5\u6216\u5ee3\u64ad\u96fb\u53f0\uff0c\u4e0d\u904e\u6700\u8fd1\u6709\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u4eba\u5011\u5728\u7db2\u969b\u7db2\u8def\u4e0a\u6539\u8b8a\u884c\u70ba\u7684\u95dc\u9375\u5728\u65bc\u300c\u91cd\u8907\u300d\u3002\u64c1\u6709\u8a31\u591a\u89aa\u670b\u53cb\u597d\u7684\u4eba\uff0c\u6bd4\u8d77\u6709\u4e00\u5806\u6cdb\u6cdb\u4e4b\u4ea4\u7684\u4eba\uff0c\u6539\u8b8a\u884c\u70ba\u7684\u901f\u5ea6\u66f4\u5feb\uff0c\u56e0\u70ba\u4ed6\u5011\u770b\u898b\u8a31\u591a\u4eba\u90fd\u9019\u9ebc\u5e79\u7684\u6642\u5019\uff0c\u5c31\u6703\u6bd4\u8f03\u60f3\u8981\u53c3\u8207\u5176\u4e2d\u3002<\/p>\n<p>\u3000\u3000\u4e5d\u6708\u521d\u5c07\u7814\u7a76\u6210\u679c\u767c\u8868\u65bc\u300a\u79d1\u5b78\u300b\u96dc\u8a8c\u4e0a\u7684\u7f8e\u570b\u9ebb\u7701\u7406\u5de5\u7d93\u6fdf\u793e\u6703\u5b78\u5bb6\u5c71\u6258\u62c9 (Damon Santora) \u8868\u793a\uff0c\u6709\u5f88\u591a\u7406\u8ad6\u63d0\u5230\u8cc7\u8a0a\u6563\u64ad\u8207\u884c\u70ba\u6563\u64ad\u7684\u4e0d\u540c\u4e4b\u8655\u3002\u300c\u6211\u5011\u7d93\u5e38\u6703\u628a\u9019\u5169\u8005\u6df7\u70ba\u4e00\u8ac7\uff0c\u4f46\u662f\u7a0d\u5fae\u60f3\u4e00\u4e0b\uff0c\u4f60\u5c31\u6703\u767c\u73fe\u5b83\u5011\u4e0d\u662f\u540c\u4e00\u4ef6\u4e8b\uff0c\u4f60\u8981\u88ab\u8aaa\u670d\u624d\u6703\u6539\u8b8a\u884c\u70ba\u3002\u300d<\/p>\n<p>\u3000\u3000\u5c71\u6258\u62c9\u9032\u884c\u5be6\u9a57\u7684\u65b9\u5f0f\uff0c\u662f\u5728\u7db2\u969b\u7db2\u8def\u4e0a\u8a2d\u7acb\u4e00\u500b\u5065\u5eb7\u793e\u7fa4\u7db2\u7ad9\uff0c\u9080\u8acb\u5df2\u7d93\u53c3\u52a0\u5176\u4ed6\u7dda\u4e0a\u5065\u5eb7\u8ad6\u58c7\u7684\u4eba\u5011\u52a0\u5165\u3002\u6709\u4e00\u5343\u4e94\u767e\u591a\u4eba\u8a3b\u518a\u767b\u5165\uff0c\u5c71\u6258\u62c9\u8b93\u4ed6\u5011\u4ee5\u533f\u540d\u7684\u65b9\u5f0f\uff0c\u5206\u5225\u653e\u5728\u5169\u7a2e\u4eba\u969b\u7db2\u8def\u5176\u4e2d\u4e00\u7a2e\u88e1\u982d\u3002\u4e00\u7a2e\u7db2\u8def\u88e1\u7684\u4eba\u5011\uff0c\u4ee5\u96a8\u6a5f\u65b9\u5f0f\u64c1\u6709\u8a31\u591a\u6cdb\u6cdb\u4e4b\u4ea4\uff08\u5982\u5716\u5de6\uff09\uff1b\u53e6\u4e00\u7a2e\u7db2\u8def\u88e1\u7684\u4eba\u5011\uff0c\u5247\u6709\u8a31\u591a\u4ea4\u758a\u800c\u6210\u7684\u7fa4\u805a\u95dc\u4fc2\uff08\u5982\u5716\u53f3\uff09\u3002<!--more--><\/p>\n<p>\u3000\u3000\u5169\u7a2e\u4eba\u969b\u7db2\u8def\u88e1\u7684\u4f7f\u7528\u8005\uff0c\u90fd\u5206\u914d\u6709\u76f8\u540c\u6578\u91cf\u7684\u300c\u5065\u5eb7\u4f19\u4f34\u300d\u3002\u4ed6\u5011\u7121\u6cd5\u76f4\u63a5\u8ddf\u5065\u5eb7\u4f19\u4f34\u806f\u7e6b\uff0c\u4f46\u662f\u53ef\u4ee5\u770b\u5230\u5065\u5eb7\u4f19\u4f34\u7d66\u7db2\u7ad9\u4e0a\u7684\u5167\u5bb9\u8a55\u5206\uff0c\u4e5f\u6703\u6536\u5230\u95dc\u65bc\u4ed6\u5011\u5065\u5eb7\u4f19\u4f34\u6d3b\u52d5\u7684\u96fb\u5b50\u90f5\u4ef6\u901a\u77e5\u3002\u5c71\u6258\u62c9\u523b\u610f\u4e0d\u7d66\u53d7\u6e2c\u8005\u6e2c\u8a66\u8cbb\uff0c\u9019\u6a23\u53d7\u6e2c\u8005\u624d\u662f\u771f\u7684\u56e0\u70ba\u5c0d\u7db2\u7ad9\u5167\u5bb9\u6709\u8208\u8da3\uff0c\u624d\u8dd1\u4f86\u53c3\u8207\u5176\u4e2d\u3002<\/p>\n<p>\u3000\u3000\u5728\u70ba\u671f\u6578\u9031\u7684\u516d\u6b21\u4e0d\u540c\u8a66\u9a57\u4e2d\uff0c\u5c71\u6258\u62c9\u5728\u7db2\u7ad9\u4e0a\u653e\u9032\u4e00\u500b\u5065\u5eb7\u8ad6\u58c7\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u7136\u5f8c\u8ffd\u8e64\u8a3b\u518a\u767b\u5165\u9019\u500b\u8ad6\u58c7\u7684\u4f7f\u7528\u8005\u3002\u7d50\u679c\u5728\u7fa4\u805a\u7db2\u8def\u88e1\u7684\u4eba\uff0c\u6709\u767e\u5206\u4e4b\u4e94\u5341\u56db\u767b\u5165\u5065\u5eb7\u8ad6\u58c7\uff0c\u76f8\u8f03\u4e4b\u4e0b\uff0c\u96a8\u6a5f\u7db2\u8def\u88e1\u7684\u4eba\u767b\u5165\u7684\u6bd4\u4f8b\uff0c\u53ea\u6709\u767e\u5206\u4e4b\u4e09\u5341\u516b\u3002\u7fa4\u805a\u7db2\u8def\u88e1\u7684\u4eba\u767b\u5165\u5065\u5eb7\u8ad6\u58c7\u7684\u901f\u5ea6\uff0c\u66f4\u662f\u6bd4\u96a8\u6a5f\u7db2\u8def\u88e1\u7684\u4eba\u7684\u5feb\u4e86\u5e7e\u4e4e\u56db\u500d\u3002\u7576\u7136\u5566\uff0c\u5c71\u6258\u62c9\u4e5f\u6beb\u4e0d\u610f\u5916\u5730\u767c\u73fe\uff0c\u6709\u6108\u591a\u670b\u53cb\u767b\u5165\u5065\u5eb7\u8ad6\u58c7\u7684\u4eba\uff0c\u4ed6\u5011\u81ea\u5df1\u6108\u662f\u6703\u56de\u53bb\u8ad6\u58c7\u53c3\u8207\u8a0e\u8ad6\u3002<\/p>\n<p>\u3000\u3000\u5c71\u6258\u62c9\u8aaa\uff0c\u9019\u9805\u7814\u7a76\u6210\u679c\u5c0d\u65bc\u8a2d\u8a08\u7dda\u4e0a\u793e\u7fa4\uff0c\u60f3\u8981\u6539\u8b8a\u4eba\u5011\u884c\u70ba\uff0c\u6216\u662f\u8b93\u4ed6\u5011\u7dad\u6301\u67d0\u7a2e\u884c\u70ba\u7684\u4eba\u4f86\u8aaa\uff0c\u76f8\u7576\u6709\u555f\u767c\u6027\u3002\u6bd4\u65b9\u8aaa\u900f\u904e\u7dda\u4e0a\u6a5f\u5236\u770b\u7ba1\u6e1b\u80a5\u8005\u7684\u9ad4\u91cd\uff0c\u6216\u662f\u7d93\u71df\u5065\u5eb7\u8b70\u984c\u793e\u7fa4\u7684\u4eba\uff0c\u5c31\u5f88\u9700\u8981\u9019\u4e9b\u89c0\u5ff5\u3002<\/p>\n<p>\u3000\u3000\u4e26\u672a\u53c3\u8207\u9019\u9805\u7814\u7a76\u7684\u7f8e\u570b\u53f2\u4e39\u4f5b\u5927\u5b78\u7d93\u6fdf\u5b78\u5bb6\u5df4\u5229\u6b50\u65af (Tomas Barrios) \u5247\u8868\u793a\uff0c\u9019\u9805\u7814\u7a76\u7684\u6700\u5927\u8ca2\u737b\uff0c\u5728\u65bc\u5b83\u9032\u884c\u793e\u6703\u5be6\u9a57\u7684\u65b9\u5f0f\u76f8\u7576\u7279\u5225\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u793e\u6703\u5b78\u5be6\u9a57\u7684\u8a2d\u5b9a\u90fd\u4ee4\u4eba\u89ba\u5f97\u5f88\u626f\uff0c\u4e0d\u7136\u5c31\u662f\u6c92\u4ec0\u9ebc\u793e\u6703\u58d3\u529b\u6216\u98a8\u96aa\uff0c\u56e0\u6b64\u8a2d\u8a08\u5be6\u9a57\u7684\u4eba\u53ef\u4ee5\u4efb\u610f\u4e88\u4ee5\u5e72\u6d89\u3002\u5982\u6b64\u5f97\u5230\u7684\u5be6\u9a57\u8cc7\u6599\u4e26\u4e0d\u53ef\u9760\u3002\u8a31\u591a\u7814\u7a76\u8005\u6703\u7528\u6578\u5b78\u6a21\u578b\u4f86\u7406\u89e3\u884c\u70ba\u6563\u64ad\u7684\u6a21\u5f0f\uff0c\u4f46\u662f\u9019\u4e9b\u6a21\u578b\u7528\u4f86\u9810\u6e2c\u73fe\u5be6\u4e16\u754c\u88e1\u5be6\u969b\u767c\u751f\u7684\u4e8b\u60c5\uff0c\u537b\u6d3e\u4e0d\u4e0a\u4ec0\u9ebc\u7528\u5834\u3002<\/p>\n<p>\u3000\u3000\u4e0d\u904e\u8981\u662f\u4f60\u60f3\u7528\u9019\u9805\u7814\u7a76\u53bb\u5206\u6790\u81c9\u66f8\u6216\u63a8\u7279\uff0c\u90a3\u53ef\u62b1\u6b49\u4e86\uff0c\u56e0\u70ba\u5c71\u6258\u62c9\u8aaa\u9019\u7a2e\u7db2\u7ad9\u7684\u4eba\u969b\u7db2\u8def\u77ac\u606f\u842c\u8b8a\uff0c\u898f\u6a21\u4e5f\u5927\u5230\u96e3\u4ee5\u77ac\u9593\u5168\u90e8\u6293\u4e0b\u4f86\u5206\u6790\u3002<\/p>\n<p>\u3000\u3000<\/p>\n<pre><span style=\"color: #333333;\">\u539f\u6587\u51fa\u8655\uff1a<\/span><a href=\"http:\/\/www.sciencemag.org\/cgi\/content\/short\/329\/5996\/1194\" target=\"_blank\"><span style=\"color: #333333;\">The Spread of Behavior in an Online Social Network Experiment<\/span><\/a><span style=\"color: #333333;\">\uff08<em>Science<\/em>\uff09<\/span><\/pre>\n<p><strong><span style=\"color: #003366;\">\u8cac\u4efb\u7de8\u8f2f\uff1aMissZoe<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25a0 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