{"id":4731,"date":"2010-08-24T18:09:04","date_gmt":"2010-08-24T10:09:04","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=4731"},"modified":"2017-03-31T23:21:18","modified_gmt":"2017-03-31T15:21:18","slug":"%e3%80%90%e8%99%9b%e6%93%ac%e4%b8%96%e7%95%8c%e3%80%91%e7%b6%b2%e8%b7%af%e5%88%86%e8%ba%ab%e8%b7%9f%e6%9c%ac%e5%b0%8a%e5%be%88%e5%83%8f","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=4731","title":{"rendered":"\u3010\u865b\u64ec\u4e16\u754c\u3011\u7db2\u8def\u5206\u8eab\u8ddf\u672c\u5c0a\u5f88\u50cf"},"content":{"rendered":"<p><strong><span style=\"color: #800000;\">\u25a0 \u5728\u7db2\u8def\u4e2d\u627e\u5230\u622a\u7136\u4e0d\u540c\u7684\u81ea\u5df1\uff0c\u53ef\u80fd\u4e0d\u592a\u5bb9\u6613\u3002\u4e00\u9805\u5fc3\u7406\u5b78\u7814\u7a76\u6307\u51fa\uff0c\u7db2\u8def\u865b\u64ec\u4eba\u7269\u7684\u98a8\u683c\u8207\u672c\u5c0a\u500b\u6027\u5f88\u50cf\u2014\u300c\u7b2c\u4e8c\u4eba\u751f\u300d\u67d0\u7a2e\u7a0b\u5ea6\u4e0a\u4ecd\u7136\u88ab\u300c\u7b2c\u4e00\u4eba\u751f\u300d\u5de6\u53f3\u3002<\/span><\/strong><\/p>\n<figure id=\"attachment_4733\" aria-describedby=\"caption-attachment-4733\" style=\"width: 737px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-4733 \" title=\"rafeejewell@flickr\" src=\"http:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2010\/08\/rafeejewell@flickr.jpg\" alt=\"rafeejewell@flickr\" width=\"737\" height=\"441\" srcset=\"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2010\/08\/rafeejewell@flickr.jpg 1024w, https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2010\/08\/rafeejewell@flickr-600x359.jpg 600w, https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2010\/08\/rafeejewell@flickr-800x478.jpg 800w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-4733\" class=\"wp-caption-text\">\u4f60\u53ef\u4ee5\u5728\u300c\u7b2c\u4e8c\u4eba\u751f\u300d\u4e2d\u64c1\u6709\u4e00\u500b\u5145\u6eff\u767d\u9d3f\u7684\u8c6a\u83ef\u5a5a\u79ae\uff0c\u4e5f\u53ef\u4ee5\u7576\u500b\u6b4c\u624b\u6216\u8005\u5275\u696d\u958b\u516c\u53f8\u3002\uff08rafeejewell@flickr\uff09<\/figcaption><\/figure>\n<p><strong>\u7de8\u8b6f<\/strong> \u2223 Gerda<\/p>\n<p>\u3000\u3000\u5118\u7ba1\u7db2\u8def\u73a9\u5bb6\u5728\u5275\u9020\u300c\u5206\u8eab\u300d\u6642\uff0c\u7406\u8ad6\u4e0a\u53ef\u4ee5\u9078\u64c7\u8ddf\u81ea\u5df1\u622a\u7136\u4e0d\u540c\u7684\u6a23\u8c8c\u8207\u6027\u683c\u8a2d\u5b9a\uff0c\u4f46\u5fc3\u7406\u5b78\u7814\u7a76\u537b\u767c\u73fe\uff0c\u4eba\u5011\u6700\u5f8c\u9084\u662f\u6703\u5275\u9020\u8ddf\u81ea\u5df1\u76f8\u4f3c\u7684\u5206\u8eab\u3002<\/p>\n<p>\u3000\u3000\u52a0\u62ff\u5927\u8ae7\u548c\u5927\u5b78\uff08Concordia University\uff09\u7d04\u7ff0\u6469\u68ee\u5546\u5b78\u9662\u526f\u6559\u6388\u5e03\u9438\uff08Dr. H. Onur Bodur\uff09\u8207\u524d\u7814\u7a76\u751f\u8c9d\u840a\u6a02\uff08Jean-Francois Belisle\uff09\uff0c\u8abf\u67e5\u7f8e\u570b\u77e5\u540d\u7db2\u8def\u904a\u6232\u300c\u7b2c\u4e8c\u4eba\u751f\uff08Second Life\uff09\u300d\u4e2d\u7684\u884c\u70ba\u5f97\u5230\u4e0a\u8ff0\u7d50\u8ad6\u3002<\/p>\n<p><!--more--><\/p>\n<p>\u3000\u3000\u300c\u7b2c\u4e8c\u4eba\u751f\u300d\u662f\u4e00\u500b\u65b0\u578b\u614b\u7684\u6a21\u64ec\u793e\u4ea4\u904a\u6232\uff0c\u73a9\u5bb6\u5728\u88e1\u982d\u7a31\u70ba\u300c\u5c45\u6c11\u300d\uff0c\u53ef\u4ee5\u9032\u884c\u5404\u7a2e\u8cb7\u8ce3\u4ea4\u6613\uff0c\u4e5f\u53ef\u4ee5\u958b\u516c\u53f8\uff0c\u751a\u81f3\u6703\u56e0\u70ba\u5728\u904a\u6232\u4e2d\u72af\u7f6a\u800c\u88ab\u95dc\u9032\u904a\u6232\u7684\u76e3\u7344\u88e1\u3002\u9019\u500b\u904a\u6232\u578b\u614b\u7372\u5f97\u91cd\u8996\uff0c\u662f\u56e0\u70ba\u5b83\u81ea\u5df1\u7522\u751f\u4e86\u8907\u96dc\u7684\u7d93\u6fdf\u578b\u614b\uff0c\u800c\u4e14\u904a\u6232\u5e63\u53ef\u80fd\u88ab\u514c\u63db\u6210\u73fe\u5be6\u751f\u6d3b\u4e2d\u7684\u91d1\u9322\u3002\u8a31\u591a\u5be6\u9ad4\u516c\u53f8\u5c07\u5546\u6a19\u3001\u5546\u54c1\u878d\u5165\u6b64\u985e\u904a\u6232\u4e2d\uff0c\u4ee5\u9054\u6210\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n<p>\u3000\u3000\u5e03\u9438\u8b93\u4f7f\u7528\u8005\u586b\u5beb\u81ea\u5df1\u6027\u683c\u8207\u7279\u5fb5\u7684\u554f\u5377\uff0c\u4e26\u8207\u4ed6\u5011\u5728\u904a\u6232\u4e2d\u5448\u73fe\u7684\u5206\u8eab\u9762\u8c8c\u76f8\u5c0d\u7167\u3002\u5206\u8eab\u7684\u8eab\u9ad4\u7279\u5fb5\uff0c\u50cf\u662f\u982d\u9aee\u7684\u9577\u5ea6\u548c\u984f\u8272\u3001\u9ad4\u578b\u3001\u670d\u88dd\u6a23\u5f0f\uff0c\u90fd\u8207\u672c\u5c0a\u6709\u8457\u95dc\u9023\u3002<\/p>\n<p>\u3000\u3000\u6574\u9ad4\u4f86\u8aaa\uff0c\u5206\u8eab\u7684\u7279\u5fb5\u548c\u904a\u6232\u8005\u7684\u6027\u683c\u6709\u4e00\u5b9a\u7a0b\u5ea6\u7684\u898f\u5247\u53ef\u5faa\uff0c\u64c1\u6709\u6642\u9ae6\u9aee\u578b\u8207\u670d\u88dd\u7684\u5206\u8eab\u901a\u5e38\u6709\u500b\u500b\u6027\u5916\u5411\u7684\u672c\u5c0a\u3002<\/p>\n<p>\u3000\u3000\u9019\u4efd\u7814\u7a76\u516c\u4f48\u5728\u516b\u6708\u7684\u300a\u5fc3\u7406\u8207\u884c\u92b7\u300b\u671f\u520a\uff08Psychology and Marketing\uff09\u4e2d\uff0c\u7814\u7a76\u7d50\u679c\u6216\u8a31\u53ef\u4ee5\u63d0\u4f9b\u4f01\u5716\u6253\u5165\u865b\u64ec\u5e02\u5834\u7684\u516c\u53f8\u4e00\u4e9b\u6307\u5f15\u3002\u5e03\u9438\u6307\u51fa\uff0c\u622a\u81f32011\u5e74\u4e4b\u524d\uff0c80%\u7684\u7f8e\u570b\u7db2\u8def\u6d88\u8cbb\u8005\u548c\u524d500\u5927\u4f01\u696d\u5c07\u51fa\u73fe\u5728\u865b\u64ec\u793e\u6703\u4e2d\uff0c\u6216\u64c1\u6709\u4e00\u500b\u4ee5\u4e0a\u7684\u865b\u64ec\u8eab\u5206\u3002\u5e03\u9438\u8a8d\u70ba\uff0c\u865b\u64ec\u4eba\u7269\u548c\u73fe\u5be6\u751f\u6d3b\u73a9\u5bb6\u4e4b\u9593\u7684\u95dc\u9023\uff0c\u53ef\u5e6b\u52a9\u9019\u4e9b\u516c\u53f8\u8fa8\u8b58\u80cc\u5f8c\u7684\u6d88\u8cbb\u8005\uff0c\u6539\u5584\u884c\u92b7\u7b56\u7565\uff1b\u6b64\u8abf\u67e5\u6210\u679c\u4e5f\u6709\u52a9\u65bc\u771f\u5be6\u516c\u53f8\u627e\u5230\u9748\u611f\uff0c\u8a2d\u8a08\u5b83\u5011\u5728\u865b\u64ec\u4e16\u754c\u4e2d\u7684\u5916\u8c8c\u3002<\/p>\n<pre><span style=\"color: #333333;\">\u539f\u6587\u51fa\u8655\uff1a<\/span><a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/mar.20354\/abstract\" target=\"_blank\"><span style=\"color: #333333;\">Avatars as information: Perception of consumers based on their avatars in virtual worlds<\/span><\/a><span style=\"color: #333333;\">.<em>\uff08Psychology and Marketing\uff09<\/em><\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>\u25a0 \u5728\u7db2\u8def\u4e2d\u627e\u5230\u622a\u7136\u4e0d\u540c\u7684\u81ea\u5df1\uff0c\u53ef\u80fd\u4e0d\u592a<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3293],"tags":[442,117,156,443],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4731"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4731"}],"version-history":[{"count":5,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4731\/revisions"}],"predecessor-version":[{"id":27637,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4731\/revisions\/27637"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}