{"id":42998,"date":"2023-09-28T18:00:20","date_gmt":"2023-09-28T10:00:20","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=42998"},"modified":"2023-09-26T10:41:26","modified_gmt":"2023-09-26T02:41:26","slug":"%e7%b6%b2%e8%b7%af%e4%b8%8a%e7%9a%84%e8%a9%95%e5%83%b9%e8%88%87%e7%95%99%e8%a8%80%e5%88%b0%e5%ba%95%e6%ba%96%e4%b8%8d%e6%ba%96%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=42998","title":{"rendered":"\u7db2\u8def\u4e0a\u7684\u8a55\u50f9\u8207\u7559\u8a00\u5230\u5e95\u6e96\u4e0d\u6e96\uff1f"},"content":{"rendered":"

\u96a8\u8457\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u7fd2\u6163\u6539\u8b8a\uff0c\u8d8a\u4f86\u8d8a\u591a\u4eba\u5728\u8cfc\u8cb7\u6771\u897f\u4e4b\u524d\u6703\u5230\u7db2\u8def\u4e0a\u641c\u5c0b\u8a55\u50f9\u8207\u7559\u8a00\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u6578\u64da\u6c7a\u5b9a\u662f\u5426\u6d88\u8cbb\u3002\u7136\u800c\uff0c\u9019\u4e9b\u7db2\u8def\u8a55\u50f9\u8207\u7559\u8a00\u771f\u7684\u6e96\u55ce\uff1f\u5f9e\u9019\u9805\u6d88\u8cbb\u7fd2\u6163\u6f38\u6f38\u8208\u8d77\uff0c\u4e0d\u5c11\u5e73\u81fa\u8207\u8ce3\u5bb6\u5c31\u6703\u8058\u8acb\u5beb\u624b\u5c08\u9580\u64b0\u5beb\u865b\u5047\u8a55\u8ad6\uff0c\u6216\u662f\u653e\u51fa\u300c\u9ed1\u51fd\u300d\u6253\u64ca\u7af6\u722d\u8005\u3002\u6211\u5011\u662f\u5426\u6709\u8fa6\u6cd5\u85c9\u7531AI\u4f86\u5354\u52a9\u6211\u5011\u5075\u6e2c\u51fa\u4e00\u5247\u8a55\u50f9\u7684\u771f\u507d\u5462\uff1f<\/strong><\/span><\/p>\n

\u64b0\u6587\uff5c\u738b\u51a0\u4e91<\/strong><\/p>\n

\u76f8\u4fe1\u4e0d\u5c11\u4eba\u5728\u8cb7\u6771\u897f\u4e4b\u524d\uff0c\u5f80\u5f80\u90fd\u6703\u5148\u4e0a\u7db2\u641c\u5c0b\u4e00\u4e0b\u5546\u54c1\u7684\u8a55\u50f9\uff0c\u751a\u81f3\u4e5f\u6703\u53bb\u627e\u4e0d\u5c11\u958b\u7bb1\u6587\uff0c\u78ba\u5be6\u8ca8\u6bd4\u4e09\u5bb6\u4e4b\u5f8c\u624d\u6562\u4e0b\u624b\u3002\u7db2\u8def\u4e0a\u7684\u5546\u54c1\u8a55\u50f9\u6703\u5de6\u53f3\u4e00\u500b\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u884c\u70ba\uff0c\u751a\u81f3\u6709\u516c\u53f8\u70ba\u4e86\u6253\u64ca\u5c0d\u624b\uff0c\u800c\u6709\u6240\u8b02\u7684\u300c\u5beb\u624b\u9580\u300d\u4e8b\u4ef6\u3002\u5230\u5e95\u90a3\u4e9b\u6df7\u6dc6\u8996\u807d\u7684\u8a55\u8ad6\u6709\u6c92\u6709\u8fa6\u6cd5\u7528AI\u4f86\u5075\u6e2c\u51fa\u4f86\u5462\uff1f<\/p>\n

\"\"
\u4f86\u6e90\uff1aMotionElements<\/figcaption><\/figure>\n

 <\/p>\n

\u6240\u8b02\u300c\u5047\u8a55\u8ad6\u300d\u7684\u6a19\u6e96\u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h6>\n

\u5728\u5c0b\u627e\u5047\u8a55\u8ad6\u4e4b\u524d\uff0c\u9996\u5148\u9700\u8981\u5b9a\u7fa9\u4ec0\u9ebc\u662f\u5047\u8a55\u8ad6\u3002\u5beb\u624b\u5011\u4e5f\u4e0d\u662f\u7701\u6cb9\u7684\u71c8\uff0c\u8981\u80fd\u8fa8\u8b58\u51fa\u771f\u5047\u53ef\u4ee5\u8aaa\u662f\u76f8\u7576\u8003\u9a57\u5fc3\u7406\u5b78\u5bb6\u548c\u8a9e\u8a00\u5b78\u5bb6\u3002\u6839\u64daJabeur\u7b49\u4eba (2023) \u7684\u6587\u737b\u56de\u9867\uff0c\u5b78\u754c\u5011\u5728\u7814\u7a76\u9019\u500b\u554f\u984c\u6642\u7e3d\u5171\u5206\u6210\u4e86\u4e94\u7a2e\u5047\u8a2d\u3002<\/p>\n

    \n
  1. \u771f\u5047\u8a55\u8ad6\u96e3\u4ee5\u5340\u5206\u3002<\/strong><\/li>\n
  2. \u6d6e\u6feb\u7684\u8a55\u8ad6\u6c92\u8fa6\u6cd5\u50cf\u771f\u5be6\u7684\u8a55\u8ad6\u4e00\u6a23\u8868\u9054\u60c5\u611f\u3002<\/strong><\/li>\n
  3. \u5206\u6790\u55ae\u4e00\u7528\u6236\u7684\u6240\u6709\u8a55\u8ad6\uff0c\u5c07\u80fd\u5f9e\u4e2d\u8fa8\u8b58\u51fa\u7570\u5e38\u884c\u70ba\u3002<\/strong><\/li>\n
  4. \u8a55\u8ad6\u5167\u5bb9\u3001\u8a55\u8ad6\u8005\u884c\u70ba\u548c\u7522\u54c1\u7279\u5fb5\u61c9\u8a72\u5177\u6709\u4e00\u5b9a\u7684\u4f9d\u5b58\u95dc\u4fc2\u3002<\/strong><\/li>\n
  5. \u4f7f\u7528\u771f\u5be6\u7684\u8a55\u8ad6\u6240\u7522\u751f\u7684\u5178\u578b\u6a21\u5f0f\u4f86\u5075\u6e2c\u51fa\u7570\u5e38\u884c\u70ba\u3002<\/strong><\/li>\n<\/ol>\n

    \u5728\u904e\u53bb\u7684\u7814\u7a76\u4e2d\uff0c\u62b1\u8457\u4e0d\u540c\u7684\u51fa\u767c\u9ede\u4f86\u8a13\u7df4AI\u6a21\u578b\u8fa8\u8b58\u771f\u5047\u8a55\u8ad6\u3002\u81f3\u65bc\u8a13\u7df4\u8cc7\u6599\u7684\u9078\u64c7\uff0c\u9664\u4e86\u5f9e\u77e5\u540d\u7684\u7db2\u7ad9Amazon\u6216\u662f\u8ddf\u9910\u65c5\u6709\u95dc\u7684\u8a55\u8ad6\u7db2Yelp\u4e4b\u5916\uff0c\u4e5f\u6709\u4e0d\u5c11\u7814\u7a76\u4f7f\u7528Ott\u7b49\u4eba\u57282011\u5e74\u6240\u88fd\u4f5c\u7684\u8a55\u8ad6\u8cc7\u6599\u5eab\uff0c\u88e1\u9762\u7684\u5047\u8a55\u8ad6\u662f\u523b\u610f\u8058\u7528\u4e00\u7fa4\u4eba\u64b0\u5beb\u800c\u6210\u3002\u5176\u4ed6\u8cc7\u6599\u5eab\u7684\u771f\u5047\u8a0a\u606f\u8fa8\u8b58\u4e2d\uff0c\u771f\u5be6\u7684\u7b54\u6848 (ground truth) \u662f\u900f\u904e\u8a72\u7db2\u7ad9\u7684\u5783\u573e\u8a0a\u606f\u8fa8\u8b58\u4f86\u6aa2\u51fa\uff0c\u4f46Ott\u7b49\u4eba (2011) \u7684\u8cc7\u6599\u5eab\u5247\u662f\u523b\u610f\u8058\u4eba\u64b0\u5beb\uff0c\u66f4\u80fd\u78ba\u5b9a\u8a72\u8cc7\u6599\u5eab\u4e2d\u7684\u5047\u8a0a\u606f\u662f\u300c\u771f\u300d\u7684\u300c\u5047\u300d\u8a0a\u606f\u3002<\/p>\n

    \u65e9\u671f\u7684\u7814\u7a76\u7531\u65bc\u62b1\u6301\u8457\u771f\u5047\u8a55\u8ad6\u96e3\u4ee5\u5340\u5206\u7684\u5047\u8a2d\uff0c\u56e0\u6b64\u7814\u7a76\u7126\u9ede\u653e\u5728\u5982\u4f55\u5206\u8fa8\u8a55\u8ad6\u300c\u662f\u5426\u300d\u70ba\u8a55\u8ad6\u4ee5\u53ca\u91cd\u8907\u7684\u8a55\u8ad6\uff1b\u7b2c\u4e8c\u7a2e\u5047\u8a2d\u5247\u662f\u8a8d\u70ba\u5047\u8a0a\u606f\u7c97\u88fd\u6feb\u9020\uff0c\u6240\u4ee5\u61c9\u8a72\u6703\u6709\u76f8\u4f3c\u7684\u60c5\u7dd2\uff0c\u800c\u4e0d\u6703\u50cf\u771f\u5be6\u8a55\u8ad6\u4e00\u6a23\u5145\u6eff\u5404\u7a2e\u60c5\u7dd2\u8d77\u4f0f\uff1b\u5047\u8a2d\u4e09\u5247\u662f\u900f\u904e\u500b\u9ad4\u7528\u6236\u7684\u884c\u70ba\u5206\u6790\u4f86\u6293\u51fa\u7570\u5e38\uff1b\u5047\u8a2d\u56db\u5247\u662f\u900f\u904e\u89c0\u5bdf\u4f9d\u5b58\u95dc\u4fc2\u9593\u7684\u6a21\u5f0f (pattern) \u4f86\u627e\u51fa\u4e0d\u5408\u5c0b\u5e38\u7684\u8a55\u8ad6\uff1b\u62b1\u6301\u6700\u5f8c\u4e00\u7a2e\u5047\u8a2d\u7684\u7814\u7a76\uff0c\u5247\u662f\u900f\u904e\u8a55\u5206\u7684\u6578\u503c\u5206\u5e03\u4f86\u8a08\u7b97\u5178\u578b\u6a21\u5f0f\uff0c\u4ee5\u8fa8\u6790\u51fa\u5047\u8a55\u8ad6\u3002<\/p>\n

     <\/p>\n

    \u300c\u9053\u9ad8\u4e00\u5c3a\uff0c\u9b54\u9ad8\u4e00\u4e08\u300d\u5047\u8a55\u8ad6\u9084\u662f\u5f88\u96e3\u88ab\u6293\u51fa\u4f86<\/strong><\/span><\/h6>\n

    \u5728\u9019\u4e9b\u7814\u7a76\u7684\u5404\u7a2e\u6a5f\u5668\u5b78\u7fd2\u6216\u6df1\u5ea6\u5b78\u7fd2\u6f14\u7b97\u6cd5\u4e2d\uff0c\u5177\u6709\u826f\u597d\u6b63\u78ba\u7387\u7684\u5206\u985e\u6f14\u7b97\u6cd5\u5305\u542b\u652f\u6301\u5411\u91cf\u6a5f (support vector machine)\u3001\u5377\u7a4d\u985e\u795e\u7d93\u7db2\u8def (convolutional neural network, CNN) \u4ee5\u53ca\u905e\u6b78\u985e\u795e\u7d93\u7db2\u8def (recurrent neural network, RNN)\uff0c\u4e0d\u8ad6\u4f7f\u7528\u54ea\u4e00\u7a2e\u6a21\u578b\u4f86\u9032\u884c\u5206\u985e\uff0c\u5927\u81f4\u4e0a\u90fd\u662f\u4ee5\u6587\u672c\u672c\u8eab\u7684\u7279\u5fb5\u4f86\u9032\u884c\u5206\u6790\u3002<\/p>\n

    \u7136\u800c\uff0c\u5118\u7ba1\u5728\u5047\u8a2d\u7684\u652f\u6301\u4e4b\u4e0b\uff0c\u80fd\u4f7f\u9019\u4e9b\u6a21\u578b\u7684\u5206\u985e\u9054\u5230\u826f\u597d\u7684\u6b63\u78ba\u7387\uff0c\u4f46\u5be6\u969b\u4e0a\u9019\u4e9bAI\u76ee\u524d\u90fd\u53ea\u5efa\u7acb\u5728\u53cd\u61c9\u5f0f (responsive) \u7684\u65b9\u6cd5\u4e0a\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u5fc5\u9808\u5148\u6709\u65e2\u5b9a\u7684\u8a13\u7df4\u8cc7\u6599\u53ca\u6e2c\u8a66\u8cc7\u6599\u4f7fAI\u5b78\u7fd2\u4e4b\u5f8c\uff0c\u624d\u80fd\u5be6\u969b\u4f7f\u7528\u3002\u800c\u4e14\u6b63\u56e0\u70ba\u4f7f\u7528\u65e2\u6709\u7684\u8cc7\u6599\u5b78\u7fd2\uff0c\u6240\u4ee5\u5f80\u5f80\u53ea\u80fd\u61c9\u7528\u5728\u7279\u5b9a\u7684\u5e73\u81fa\u4e0a\uff0c\u96e3\u4ee5\u540c\u6642\u61c9\u7528\u5230\u591a\u500b\u5e73\u81fa\u4e0a\u3002<\/p>\n

    \u9664\u6b64\u4e4b\u5916\uff0c\u7531\u65bc\u5c08\u696d\u88fd\u9020\u5047\u8a55\u8ad6\u7684\u5beb\u624b\u4ecd\u7136\u5b58\u5728\u65bc\u5404\u500b\u5e73\u81fa\u7684\u80cc\u5f8c\uff0c\u53ea\u8981\u4ed6\u5011\u4e0d\u65b7\u5730\u66f4\u65b0\u81ea\u5df1\u7684\u5beb\u4f5c\u6280\u5de7\uff0c\u5c31\u6709\u53ef\u80fd\u514b\u670d\u4eba\u5de5\u667a\u6167\u7684\u8fa8\u8b58\uff0c\u4ee5\u5047\u4e82\u771f\u3002\u56e0\u6b64\uff0c\u4e5f\u6709\u5b78\u8005\u8a8d\u70ba\uff0c\u8207\u5176\u8fa8\u8b58\u51fa\u55ae\u4e00\u5047\u8a55\u8ad6\u7528\u6236\uff0c\u76f4\u63a5\u5c0b\u627e\u5047\u8a55\u8ad6\u96c6\u5718\uff0c\u53ef\u80fd\u66f4\u5bb9\u6613\u767c\u73fe\u67d0\u4e9b\u6587\u672c\u4e0a\u7684\u5171\u540c\u7279\u5fb5\u3002<\/p>\n

     <\/p>\n

    \u505a\u500b\u8070\u660e\u7684\u6d88\u8cbb\u8005<\/span><\/strong><\/h6>\n

    \u9ad4\u8a8d\u5230\u76ee\u524dAI\u9084\u96e3\u4ee5\u5b8c\u7f8e\u5730\u8fa8\u8b58\u51fa\u5047\u8a55\u8ad6\uff0cWalther\u7b49\u4eba (2023) \u5c31\u900f\u904e\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\uff0c\u4f86\u77ad\u89e3\u8070\u660e\u7684\u6d88\u8cbb\u8005\u5011\u90fd\u662f\u600e\u9ebc\u6293\u51fa\u5047\u8a55\u8ad6\u7684\u3002\u4ee5\u8a55\u8ad6\u672c\u8eab\u800c\u8a00\uff0c\u6975\u7aef\u7684\u4e00\u661f\u8a55\u8ad6\u6216\u4e94\u661f\u8a55\u8ad6\u901a\u5e38\u88ab\u8a8d\u70ba\u53ef\u4fe1\u5ea6\u8f03\u4f4e\uff0c\u8ad6\u8b49\u7684\u8aaa\u670d\u529b\u8f03\u4f4e\u3001\u904e\u77ed\u6216\u904e\u9577\u7684\u8a55\u8ad6\u4e5f\u88ab\u8a8d\u70ba\u53ef\u4fe1\u5ea6\u8f03\u4f4e\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u900f\u904e\u89c0\u5bdf\u8a55\u8ad6\u8005\u7684\u7279\u5fb5\uff0c\u4e5f\u6703\u5f71\u97ff\u5230\u5c0d\u65bc\u8a55\u8ad6\u7684\u53ef\u4fe1\u5ea6\uff0c\u82e5\u80fd\u770b\u5230\u8a72\u7528\u6236\u7684\u57fa\u672c\u8cc7\u6599\uff0c\u4f8b\u5982\u5e74\u9f61\u3001\u6027\u5225\u7b49\u7b49\uff0c\u76f8\u5c0d\u5730\u8a72\u7528\u6236\u6240\u63d0\u4f9b\u7684\u8a55\u8ad6\u4e5f\u6703\u88ab\u8a8d\u70ba\u66f4\u5177\u6709\u53ef\u4fe1\u5ea6\u3002<\/p>\n

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    \u7e3d\u800c\u8a00\u4e4b\uff0c\u76ee\u524dAI\u5075\u6e2c\u5047\u8a55\u8ad6\u7684\u6280\u8853\u4ecd\u7136\u6709\u5f85\u7cbe\u9032\uff0c\u800c\u5728\u958b\u767cAI\u5de5\u5177\u4e4b\u524d\uff0c\u4eba\u985e\u7684\u667a\u6167\u4e5f\u662f\u4e0d\u53ef\u6216\u7f3a\u3002Walther\u7b49\u4eba (2023) \u5728\u8ad6\u6587\u4e2d\u5beb\u5230\uff0c\u76ee\u524d\u5f9e\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u4f86\u63a2\u7d22\u771f\u4eba\u7a76\u7adf\u5982\u4f55\u5224\u65b7\u5047\u8a55\u8ad6\u7684\u7814\u7a76\u91cf\uff0c\u76f8\u8f03\u65bc\u6574\u500b\u5047\u8a0a\u606f\u5075\u6e2c\u7684\u7814\u7a76\u7fa4\u9ad4\u800c\u8a00\uff0c\u50c5\u50c5\u53ea\u5360\u4e86\u4e00\u5c0f\u90e8\u5206\u3002\u800c\u5728\u4ed6\u5011\u7684\u6587\u737b\u56de\u9867\u4e4b\u5f8c\uff0c\u6216\u8a31\u63a5\u4e0b\u4f86\u5e7e\u5e74\u53c8\u6703\u6709\u66f4\u65b0\u7684\u6280\u8853\u4f86\u5354\u52a9\u4eba\u985e\u5206\u8fa8\u7db2\u8def\u8a55\u8ad6\u7684\u771f\u5047\u4e86\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u5011\u8070\u660e\u6d88\u8cbb\uff01<\/p>\n

     <\/p>\n

    \n

    \u53c3\u8003\u6587\u737b<\/strong><\/p>\n

      \n
    1. Jabeur, S. B., Ballouk, H., Arfi, W. B., & Sahut, J. M., 2023, Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research. Journal of Business Research, 158,<\/em> 113631.<\/li>\n
    2. Ott, M., Choi, Y., Cardie, C., & Hancock, J. T., 2011, Finding deceptive opinion spam by any stretch of the imagination. arXiv preprint arXiv:1107.4557.<\/li>\n
    3. Walther, M., Jakobi, T., Watson, S. J., & Stevens, G., 2023, A systematic literature review about the consumers\u2019 side of fake review detection \u2013 Which cues do consumers use to determine the veracity of online user reviews? Computers in Human Behavior Reports, 10<\/em>, 100278.<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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