{"id":42896,"date":"2023-09-04T18:00:25","date_gmt":"2023-09-04T10:00:25","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=42896"},"modified":"2023-09-04T15:05:29","modified_gmt":"2023-09-04T07:05:29","slug":"ai%e5%a4%a9%e4%bd%bf%e6%8a%95%e8%b3%87%ef%bc%8c%e6%89%be%e5%87%ba%e4%b8%8b%e4%b8%80%e5%80%8b%e6%88%90%e5%8a%9f%e7%9a%84%e6%96%b0%e5%89%b5%e5%85%ac%e5%8f%b8","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=42896","title":{"rendered":"AI\u5929\u4f7f\u6295\u8cc7\uff0c\u627e\u51fa\u4e0b\u4e00\u500b\u6210\u529f\u7684\u65b0\u5275\u516c\u53f8"},"content":{"rendered":"

\u96a8\u8457\u884c\u52d5\u79d1\u6280\u7684\u767c\u5c55\uff0c\u4e5f\u4f7f\u5f97\u7576\u4eca\u65b0\u5275\u4f01\u696d\u7684\u767c\u5c55\u6709\u4e86\u5287\u70c8\u7684\u8b8a\u5316\uff0c\u65b0\u5275\u516c\u53f8\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u900f\u904e\u884c\u52d5\u5e73\u81fa\u6e2c\u8a66\u6700\u65b0\u7684\u9ede\u5b50\u3002\u4f46\u7a76\u7adf\u4ec0\u9ebc\u6a23\u7684\u65b0\u5275\u4f01\u696d\u80fd\u5920\u6210\u529f\u9032\u5165\u5e02\u5834\uff0c\u8d70\u5411\u6210\u529f\u767c\u5c55\u7684\u8def\u5462\uff1f\u9019\u500b\u554f\u984c\u4e0d\u53ea\u662f\u65b0\u5275\u516c\u53f8\u672c\u8eab\u7684\u6311\u6230\uff0c\u5c0d\u65bc\u6295\u8cc7\u4eba\u800c\u8a00\uff0c\u4e5f\u662f\u4e00\u500b\u5145\u6eff\u98a8\u96aa\u7684\u6289\u64c7\u3002<\/strong><\/span><\/p>\n

\u64b0\u6587\uff5c\u738b\u51a0\u4e91<\/strong><\/p>\n

\"\"
\u4f86\u6e90\uff1aMotionElements<\/figcaption><\/figure>\n
\u70ba\u4e86\u8b93\u65b0\u5275\u6210\u529f\uff0c\u9078\u5c0d\u884c\u696d\u662f\u5426\u91cd\u8981\uff1f<\/span><\/strong><\/h6>\n

\u65b0\u5275\u4f01\u696d\u901a\u5e38\u662f\u6307\u85c9\u7531\u79d1\u6280\u4f86\u63d0\u4f9b\u65b0\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u516c\u53f8\uff0c\u4e5f\u6b63\u56e0\u70ba\u5982\u6b64\uff0c\u4ed6\u5011\u901a\u5e38\u90fd\u5177\u6709\u975e\u5e38\u786c\u5e95\u5b50\u7684\u79d1\u6280\u6280\u8853\uff0c\u4f46\u6240\u958b\u767c\u51fa\u4f86\u7684\u65b0\u7522\u54c1\u6216\u670d\u52d9\u4ecd\u7136\u8655\u65bc\u9ad8\u672a\u77e5\u6027\u53ca\u9ad8\u98a8\u96aa\u7684\u72c0\u614b\u4e4b\u4e2d\u3002\u6839\u64daWeking\u7b49\u4eba\u7684\u7814\u7a76\u986f\u793a\uff0c\u6700\u7d42\u80fd\u6253\u5165\u5e02\u5834\u7684\u65b0\u5275\u516c\u53f8\uff0c\u5927\u7d04\u662f\u4e94\u6210\u5230\u516b\u6210\u4e4b\u9593\uff0c\u800c\u6210\u529f\u4e0a\u5e02\u7684\uff0c\u66f4\u662f\u5c11\u4e4b\u53c8\u5c11\u3002<\/p>\n

\u7531\u65bc\u65b0\u5275\u4f01\u696d\u7684\u9ad8\u4e0d\u78ba\u5b9a\u6027\uff0c\u8b93\u8a31\u591a\u7814\u7a76\u8005\u958b\u59cb\u7814\u7a76\u662f\u5426\u53ef\u80fd\u900f\u904e\u7d71\u8a08\u5b78\u7684\u65b9\u6cd5\u6216\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u4f86\u9810\u6e2c\u672a\u4f86\u7684\u7d50\u679c\uff0c\u4ee5\u6e1b\u5c11\u5546\u696d\u7684\u6210\u672c\u640d\u5931\u3002Kim\u7b49\u4eba (2023) \u7684\u7814\u7a76\u6307\u51fa\uff0c\u904e\u53bb\u7684\u7814\u7a76\u591a\u95dc\u6ce8\u65bc\u65b0\u5275\u4f01\u696d\u7684\u5167\u90e8\u689d\u4ef6\uff0c\u6c92\u6709\u8003\u91cf\u5230\u6574\u9ad4\u7684\u7522\u696d\u56e0\u7d20\uff0c\u56e0\u6b64\u5728\u4ed6\u5011\u7684\u7814\u7a76\u4e2d\uff0c\u7279\u5225\u52a0\u5165\u4e86\u884c\u696d\u56e0\u7d20\uff0c\u5e0c\u671b\u900f\u904e\u5167\u3001\u5916\u90e8\u689d\u4ef6\u7684\u5168\u76e4\u8003\u91cf\uff0c\u9810\u6e2c\u4e00\u9593\u65b0\u5275\u516c\u53f8\u662f\u5426\u80fd\u6210\u529f\u6253\u5165\u5e02\u5834\u3002<\/p>\n

\u5728Kim\u7b49\u4eba (2023) \u7684\u7814\u7a76\u88e1\uff0c\u4e3b\u8981\u662f\u4ee5\u6a5f\u5668\u5b78\u7fd2\u7684\u6280\u8853\u4f86\u9032\u884c\u9810\u6e2c\uff0c\u6240\u4ee5\u5fc5\u9808\u8981\u9078\u64c7\u8f38\u5165\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u7684\u7279\u5fb5\u91cf\u3002\u9996\u5148\uff0c\u7814\u7a76\u4f7f\u7528\u4e86\u8207\u516c\u53f8\u672c\u8eab\u76f8\u95dc\u7684\u7279\u5fb5\u91cf\uff0c\u5305\u542b\u5275\u8fa6\u4eba\u7684\u80fd\u529b\u3001\u5718\u968a\u548c\u54e1\u5de5\u7279\u5fb5\u3001\u7e3d\u90e8\u4f4d\u7f6e\u3002\u63a5\u8457\uff0c\u4e5f\u5305\u542b\u4e86\u8cc7\u91d1\u76f8\u95dc\u7684\u7279\u5fb5\u91cf\uff0c\u4f7f\u7528\u4e86RFM\u7684\u6982\u5ff5 (Recency, Frequency, Monetary)\uff0c\u4e5f\u5c31\u662f\u6d88\u8cbb\u8005\u6700\u8fd1\u4e00\u6b21\u8cfc\u8cb7\u7684\u6642\u9593\u3001\u8cfc\u8cb7\u983b\u7387\u4ee5\u53ca\u6d88\u8cbb\u91d1\u984d\uff1b\u53e6\u5916\uff0c\u4e5f\u5305\u542b\u6295\u8cc7\u8005\u985e\u578b\u3001\u516c\u53f8\u7684\u6280\u8853\u53ca\u5c08\u5229\uff1b\u6700\u5f8c\uff0c\u518d\u52a0\u4e0a\u884c\u696d\u76f8\u95dc\u7684\u7279\u5fb5\u91cf\uff0c\u5305\u542b\u8a72\u884c\u696d\u7684\u5275\u65b0\u5ea6\u3001\u6301\u4e45\u6027\u3001\u7db2\u7d61\u6307\u6a19\u7b49\u7b49\u3002<\/p>\n

 <\/p>\n

\u5728\u65b0\u5275\u516c\u53f8\u7684\u5e73\u81fa\u4e0a\u53d6\u5f97\u8cc7\u6599\u5f8c\uff0c\u89e3\u6790\u6a5f\u5668\u5b78\u7fd2\u7684\u7279\u5fb5\u91cf (features)<\/strong><\/span><\/h6>\n

\u9078\u5b9a\u597d\u5404\u500b\u60f3\u8981\u5206\u6790\u7684\u7279\u5fb5\u4e4b\u5f8c\uff0cKim\u7b49\u4eba (2023) \u4f7f\u7528\u4e86\u6700\u5927\u7684\u65b0\u5275\u4e8b\u696d\u5e73\u81fa\uff1aCrunchbase\u4f86\u6536\u96c6\u8cc7\u6599\u3002\u5728\u9019\u500b\u5e73\u81fa\u88e1\uff0c\u5305\u542b\u6295\u8cc7\u8005\u3001\u4f01\u696d\u4ee5\u53ca\u5176\u4ed6\u76f8\u95dc\u5229\u76ca\u4eba\uff0c\u7e3d\u5171\u67097500\u842c\u4ee5\u4e0a\u7684\u7528\u6236\u3002\u800c\u9810\u6e2c\u4e00\u500b\u65b0\u5275\u516c\u53f8\u662f\u5426\u6709\u6210\u529f\u6253\u5165\u5e02\u5834\u7684\u6a19\u6e96\uff0c\u5247\u662f\u8a72\u516c\u53f8\u662f\u5426\u6709\u6210\u529f\u516c\u958b\u52df\u80a1\uff08Initial Public Offerings\uff0c\u7c21\u7a31IPO\uff09\uff0c\u4ee5\u662f\u5426\u6709\u5411\u5927\u773e\u51fa\u552e\u516c\u53f8\u80a1\u7968\u4f5c\u70ba\u8a55\u65b7\u65b0\u5275\u516c\u53f8\u6210\u529f\u8207\u5426\u7684\u6a19\u6e96\u3002<\/p>\n

\u7814\u7a76\u8005\u4f7f\u7528\u4e86\u516d\u7a2e\u4e0d\u540c\u7684\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u4f86\u9032\u884c\u5206\u6790\uff0c\u5305\u542b\u7f85\u5409\u65af\u56de\u6b78 (logistic regression)\u3001\u6c7a\u7b56\u6a39 (decision tree)\u3001\u96a8\u6a5f\u68ee\u6797 (random forest)\u3001\u68af\u5ea6\u63d0\u5347 (gradient boosting)\u3001\u652f\u6301\u5411\u91cf\u6a5f (support vector machine) \u4ee5\u53ca\u55ae\u7d14\u8c9d\u6c0f (na\u00efve bayes) \u4f86\u8a08\u7b97\uff0c\u4e5f\u8a66\u5716\u627e\u51fa\u5728\u773e\u591a\u7279\u5fb5\u91cf\u4e2d\uff0c\u4f7f\u7528\u4e0d\u540c\u7684\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u662f\u5426\u80fd\u627e\u51fa\u5176\u5171\u901a\u9ede\u3002<\/p>\n

\u7814\u7a76\u7d50\u679c\u986f\u793a\uff0c\u5728\u52a0\u5165\u4e86\u884c\u696d\u76f8\u95dc\u7684\u7279\u5fb5\u91cf\u4e4b\u5f8c\uff0c\u5e7e\u4e4e\u5404\u500b\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u9810\u6e2c\u7684\u6b63\u78ba\u7387\u90fd\u6709\u63d0\u5347\uff0c\u8868\u73fe\u6700\u597d\u7684\u96a8\u6a5f\u68ee\u6797\u6a21\u578b\u7684\u6b63\u78ba\u7387\u751a\u81f3\u670984%\u3002\u800c\u8a72\u7814\u7a76\u4e5f\u9078\u53d6\u4e86\u6b63\u78ba\u7387\u8d85\u904e\u4e03\u6210\u7684\u56db\u500b\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\uff1a\u6c7a\u7b56\u6a39\u3001\u96a8\u6a5f\u68ee\u6797\u3001\u68af\u5ea6\u63d0\u5347\u4ee5\u53ca\u652f\u6301\u5411\u91cf\u6a5f\u7684\u7d50\u679c\uff0c\u4f86\u8a08\u7b97\u5404\u500b\u6a21\u578b\u6240\u5c0d\u61c9\u7684\u5404\u7279\u5fb5\u91cd\u8981\u5ea6\u3002<\/p>\n

\u5728\u5404\u500b\u7279\u5fb5\u91cf\u7576\u4e2d\uff0c\u54e1\u5de5\u6578\u91cf\u3001\u5a92\u9ad4\u9732\u51fa\u6b21\u6578\u3001\u52df\u96c6\u8cc7\u91d1\u91cf\u3001\u884c\u696d\u7db2\u8def\u7684\u96c6\u4e2d\u5ea6\u3001\u884c\u696d\u7db2\u8def\u7bc0\u9ede\u7684\u8ddd\u96e2\u662f\u5e7e\u500b\u6700\u91cd\u8981\u7684\u7279\u5fb5\u91cf\uff0c\u5c55\u73fe\u4e86\u884c\u696d\u672c\u8eab\u5c0d\u65bc\u65b0\u5275\u4e8b\u696d\u662f\u5426\u6210\u529f\u7684\u91cd\u8981\u6027\u78ba\u5be6\u76f8\u7576\u5927\u3002\u9644\u5e36\u4e00\u63d0\uff0c\u6709\u95dc\u65bc\u300c\u884c\u696d\u7db2\u8def\u300d\u7684\u90e8\u5206\uff0c\u7814\u7a76\u4f7f\u7528\u4e86\u7db2\u8def\u5206\u6790 (network analysis)\uff0c\u5927\u81f4\u5206\u51fa\u4e86\u8edf\u9ad4\u3001\u8cc7\u8a0a\u79d1\u6280\u3001\u4eba\u5de5\u667a\u6167\u3001\u96fb\u5b50\u5546\u52d9\u3001\u91d1\u878d\u79d1\u6280\u3001\u7db2\u969b\u7db2\u8def\u3001\u5065\u5eb7\u7167\u8b77\u3001\u6559\u80b2\u79d1\u6280\u7b49\u5e7e\u500b\u5927\u7bc0\u9ede\u3002\u95dc\u65bc\u5404\u500b\u516c\u53f8\u7684\u884c\u696d\u76f8\u95dc\u7279\u5fb5\u91cf\uff0c\u4f9d\u5176\u6240\u5c6c\u7684\u985e\u5225\u6240\u5728\u7684\u884c\u696d\u7db2\u8def\uff0c\u4ee5\u7db2\u8def\u5206\u6790\u7684\u7d50\u679c\u7d66\u5b9a\u6578\u503c\u3002<\/p>\n

 <\/p>\n

\u5982\u679c\u8d70\u5728\u6709\u9ad8\u5ea6\u9700\u6c42\u4e14\u8fc5\u901f\u6210\u9577\u7684\u5e02\u5834\u88e1\uff0c\u6210\u529f\u6a5f\u7387\u6bd4\u8f03\u9ad8<\/strong><\/span><\/h6>\n

\u7e3d\u7d50\u4f86\u8aaa\uff0cKim\u7b49\u4eba\u6307\u51fa\uff0c\u767c\u5c55\u4e00\u500b\u6bd4\u8f03\u5168\u9762\u6027\u7684\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u4e4b\u5f8c\uff0c\u5728\u6295\u8cc7\u6c7a\u7b56\u65b9\u9762\u80fd\u7d66\u4e88\u5f88\u5927\u7684\u5e6b\u52a9\u3002\u5728\u8ad6\u6587\u7684\u6700\u5f8c\u4e5f\u7e3d\u7d50\u5230\uff0c\u96d6\u7136\u5a92\u9ad4\u9732\u51fa\u7684\u983b\u7387\u548c\u516c\u53f8\u672c\u8eab\u7684\u6280\u8853\u8cc7\u672c\u76f8\u7576\u91cd\u8981\uff0c\u4f46\u884c\u696d\u672c\u8eab\u78ba\u5be6\u6703\u5c0d\u525b\u8d77\u6b65\u7684\u65b0\u5275\u516c\u53f8\u7522\u751f\u5f88\u5927\u7684\u5f71\u97ff\u3002\u4f8b\u5982\uff0c\u300cApps\uff08\u61c9\u7528\u7a0b\u5f0f\uff09\u300d\u5e38\u5e38\u5f88\u6709\u6a5f\u6703\u6210\u529f\uff0c\u90a3\u662f\u56e0\u70ba\u8a72\u9818\u57df\u6b63\u8655\u5728\u4e00\u500b\u5feb\u901f\u767c\u5c55\uff0c\u4e14\u6709\u9ad8\u5ea6\u9700\u6c42\u7684\u5e02\u5834\u74b0\u5883\u4e4b\u4e2d\u3002\u4e0d\u904e\uff0c\u6211\u5011\u5728\u89e3\u8b80\u6a5f\u5668\u5b78\u7fd2\u7684\u7d50\u679c\u6642\u4e5f\u9700\u8981\u6ce8\u610f\uff0c\u5be6\u969b\u4e0a\u6a5f\u5668\u5b78\u7fd2\u7684\u8a13\u7df4\u8cc7\u6599\u4e2d\uff0c\u6210\u529f\u4e0a\u5e02\u8207\u975e\u4e0a\u5e02\u7684\u65b0\u5275\u516c\u53f8\u7684\u6bd4\u4f8b\u5927\u7d04\u662f1\uff1a35\uff0c\u8cc7\u6599\u5b58\u5728\u8457\u6975\u5927\u7684\u4e0d\u5e73\u8861\u3002\u800c\u4e14\u8a31\u591a\u516c\u53f8\u5167\u90e8\u7684\u91cd\u8981\u689d\u4ef6\u4e5f\u5f88\u96e3\u4ee5\u91cf\u5316\uff0c\u4f8b\u5982\u6574\u500b\u65b0\u5275\u5718\u968a\u7684\u71b1\u60c5\u3001\u958b\u767c\u7522\u54c1\u7684\u52d5\u529b\u3001\u65b0\u9ede\u5b50\u7684\u5275\u65b0\u5ea6\u7b49\u7b49\uff0c\u90fd\u5f88\u96e3\u627e\u5230\u4e00\u500b\u5ba2\u89c0\u7684\u91cf\u5316\u6307\u6a19\u3002\u56e0\u6b64\uff0c\u5c31\u7814\u7a76\u7684\u89d2\u5ea6\u800c\u8a00\uff0c\u96d6\u7136Kim\u7b49\u4eba\u7684\u7814\u7a76\u63d0\u4f9b\u4e86\u4e00\u500b\u6a5f\u5668\u5b78\u7fd2\u7684\u53ef\u80fd\u6027\uff0c\u4f46\u60f3\u55ae\u7d14\u7528AI\u4f86\u7576\u5929\u4f7f\u6295\u8cc7\uff0c\u9084\u662f\u9700\u8981\u5be9\u614e\u8a55\u4f30\uff0c\u624d\u4e0d\u6703\u6295\u8cc7\u5931\u6557\u3001\u8840\u672c\u7121\u6b78\u3002<\/p>\n

 <\/p>\n

\n

\u53c3\u8003\u6587\u737b<\/strong><\/p>\n

    \n
  1. Weking, J., B\u00f6ttcher, T. P., Hermes, S., & Hein, A., 2019, June, \u201cDoes Business Model Matter for Startup Success?\u201d, A Quantitative Analysis, In ECIS<\/em>.<\/li>\n
  2. Chrunchbase Linkedin\u6a94\u6848<\/a><\/li>\n
  3. Kim, J., Kim, H., & Geum, Y., 2023, \u201cHow to succeed in the market? Predicting startup success using a machine learning approach.\u201d, Technological Forecasting and Social Change, 193, 122614.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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