{"id":39131,"date":"2018-09-05T00:00:26","date_gmt":"2018-09-04T16:00:26","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=39131"},"modified":"2022-01-05T01:04:32","modified_gmt":"2022-01-04T17:04:32","slug":"ai%e5%a6%82%e4%bd%95%e5%bd%b1%e9%9f%bf%e9%8a%b7%e5%94%ae%e8%a1%8c%e7%82%ba","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=39131","title":{"rendered":"AI\u5982\u4f55\u5f71\u97ff\u92b7\u552e\u884c\u70ba"},"content":{"rendered":"
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\"AI\u5982\u4f55\u5f71\u97ff\u92b7\u552e\u884c\u70ba\"<\/div>\n<\/div>\n
\n
\n

\u7de8\u8b6f\uff0f\u845b\u7ad1\u5fd7<\/strong><\/p>\n

Victor Antonio\uff0c\u64c1\u6709\u96fb\u6a5f\u5de5\u7a0b\u80cc\u666f\uff0c\u66fe\u7d93\u7684\u9802\u5c16\u696d\u52d9\u54e1\uff0c\u73fe\u70ba\u9ad8\u79d1\u6280\u516c\u53f8\u7684CEO\u3002\u4f5c\u70ba\u4e00\u500b\u5546\u696d\u4eba\uff0c\u4ed6\u8a8d\u70ba\uff1aAI\u5c07\u5fb9\u5e95\u6539\u8b8a\u65e2\u6709\u7684\u5546\u696d\u884c\u92b7\u6a21\u5f0f\uff0c\u800c\u4f01\u696d\u61c9\u53ca\u6642\u6539\u8b8a\u92b7\u552e\u7b56\u7565\u8207\u7d93\u71df\u65b9\u5f0f\uff0c\u65b9\u80fd\u5728\u9019\u80a1\u52e2\u4e0d\u53ef\u64cb\u7684\u6d6a\u6f6e\u4e0b\u751f\u5b58\u3002\u5927\u9ad4\u800c\u8a00\uff0c\u9019\u4e9b\u6539\u8b8a\u53ef\u4ee5\u5206\u70ba\u4e94\u500b\u5c64\u9762\u3002<\/p>\n

\u50f9\u683c\u7684\u8a02\u7acb<\/strong><\/p>\n

\u500b\u9ad4\u7d93\u6fdf\u5b78\u6559\u5c0e\u6211\u5011\uff0c\u964d\u4f4e\u50f9\u683c\u80fd\u523a\u6fc0\u66f4\u591a\u4eba\u7684\u8cfc\u8cb7\u6b32\u671b\u3002\u900f\u904e\u64cd\u4f5c\u50f9\u683c\uff0c\u4fbf\u53ef\u5f71\u97ff\u7e3d\u9ad4\u6536\u76ca\u3002\u8eab\u70ba\u8ce3\u5bb6\uff0c\u7e3d\u662f\u5e0c\u671b\u885d\u9ad8\u6210\u4ea4\u6578\uff0c\u4f46\u6298\u6263\u591a\u5c11\u624d\u80fd\u6210\u529f\u5438\u5f15\u6700\u591a\u6d88\u8cbb\u8005\uff0c\u537b\u53c8\u4e0d\u81f3\u65bc\u505a\u8ce0\u672c\u8cb7\u8ce3\uff0c\u537b\u4e00\u76f4\u662f\u5011\u5b78\u554f\u3002\u56e0\u70ba\u4eba\u5011\u6c38\u9060\u4e5f\u7121\u6cd5\u6e05\u695a\u77e5\u66c9\u771f\u6b63\u7684\u50f9\u683c\u6a21\u578b\u3002<\/p>\n

\u7136\u800c\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\u7684\u53cd\u61c9\uff0c\u537b\u662f\u6709\u8de1\u53ef\u5faa\u7684\uff0c\u7531\u6210\u4ea4\u91d1\u984d\u3001\u5546\u54c1\u898f\u683c\u3001\u7af6\u722d\u8005\u3001\u516c\u53f8\u898f\u6a21\u3001\u92b7\u552e\u5730\u5340\uff0c\u5230\u5ba2\u6236\u7684\u7522\u696d\u3001\u5e74\u6536\u5165\u3001\u4e0a\u5e02\u8207\u5426\u3001\u63a1\u8cfc\u5c64\u7d1a\u3001\u63a1\u8cfc\u5b63\u5ea6\u3001\u662f\u5426\u70ba\u65e2\u6709\u5ba2\u6236\u7b49\uff0c\u8655\u8655\u90fd\u662f\u5fb5\u5146\uff0c\u53ea\u662f\u6703\u4e0d\u6703\u89e3\u8b80\u7f77\u4e86\u3002\u5982\u4eca\u900f\u904e\u9069\u7576\u6f14\u7b97\u6cd5\uff0c\u7d50\u5408\u5927\u6578\u64da\uff0cAI\u6216\u80fd\u5236\u5b9a\u51fa\u6bd4\u4eba\u70ba\u9810\u6e2c\u66f4\u7cbe\u6e96\u7684\u5b9a\u50f9\u7b56\u7565\u3002<\/p>\n

\u71df\u6536\u9810\u5831<\/strong><\/p>\n

\u5c0d\u92b7\u552e\u90e8\u7d93\u7406\u800c\u8a00\uff0c\u6bcf\u5b63\u7684\u92b7\u552e\u9810\u6e2c\u90fd\u662f\u4e00\u5834\u535a\u5955\u3002\u6a02\u89c0\u8207\u5426\u8457\u5be6\u5f71\u97ff\u8457\u71df\u904b\u7684\u5404\u500b\u5c64\u9762\uff0c\u4f46\u537b\u7121\u6cd5\u4fdd\u8b49\u7cbe\u78ba\u5ea6\u3002\u800c\u5728AI\u7684\u5e6b\u52a9\u4e0b\uff0c\u52e2\u5fc5\u80fd\u5e6b\u52a9\u4f01\u696d\u6700\u4f73\u5316\u4eba\u529b\u8207\u8cc7\u6e90\u7684\u5206\u914d\u3002<\/p>\n

\u5411\u4e0a\u92b7\u552e\u8207\u4ea4\u53c9\u92b7\u552e ( upselling & cross-selling)<\/strong><\/p>\n

\u524d\u8005\u662f\u6307\u6191\u85c9\u63d0\u4f9b\u66f4\u9ad8\u50f9\u503c\u7684\u7522\u54c1\uff0c\u5982\u7522\u54c1\u5347\u7d1a\u3001\u6301\u7e8c\u6027\u670d\u52d9\u7b49\uff0c\u63d0\u9ad8\u552e\u50f9\uff1b\u5f8c\u8005\u6307\u5728\u672c\u4f86\u7684\u5546\u54c1\u5916\uff0c\u518d\u63a8\u92b7\u984d\u5916\u7522\u54c1\uff0c\u5982\u7b2c\u4e8c\u676f\u534a\u50f9\u3001\u52a0\u8cfc\u512a\u60e0\u7b49\u3002\u5169\u8005\u7686\u662f\u4ee5\u65e2\u6709\u5ba2\u7fa4\u70ba\u57fa\u790e\uff0c\u63d0\u5347\u6536\u76ca\u7684\u884c\u92b7\u624b\u6bb5\u3002<\/p>\n

\u8ac7\u5230\u589e\u52a0\u92b7\u552e\u984d\uff0c\u6bd4\u8d77\u958b\u62d3\u65b0\u5e02\u5834\uff0c\u6700\u7d93\u6fdf\u53c8\u5feb\u901f\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u8ce3\u66f4\u591a\u6771\u897f\u7d66\u65e2\u6709\u7684\u5ba2\u6236\u3002\u4f46\u662f\u300c\u8ab0\u300d\u6703\u9858\u610f\u53bb\u8cb7\u66f4\u591a\u5462\uff1f\u9019\u4e5f\u662f\u500b\u5343\u53e4\u5927\u54c9\u554f\u3002\u8207\u5176\u82b1\u66f4\u591a\u6642\u9593\u8207\u5fc3\u529b\u958b\u62d3\u672a\u77e5\u7684\u65b0\u5ba2\u7fa4\uff0c\u4e0d\u5982\u85c9\u8457AI\u7684\u529b\u91cf\uff0c\u9451\u5225\u51fa\u54ea\u6709\u65e2\u6709\u5ba2\u6236\u6709\u610f\u5347\u7d1a\uff0c\u6216\u9858\u610f\u52a0\u8cfc\u9644\u52a0\u7522\u54c1\u3002\u5982\u6b64\uff0c\u4fbf\u53ef\u4ee5\u8f03\u4f4e\u7684\u884c\u92b7\u6210\u672c\uff0c\u523a\u6fc0\u77ed\u671f\u92b7\u552e\u91cf\u3002<\/p>\n

\u9867\u5ba2\u5206\u7d1a<\/strong><\/p>\n

\u4ee5\u5f80\uff0c\u92b7\u552e\u54e1\u901a\u5e38\u5f97\u5177\u6709\u76f8\u7576\u7684\u89c0\u5bdf\u529b\u8207\u80fd\u6e96\u78ba\u9810\u6e2c\u5546\u6a5f\u7684\u9748\u654f\u55c5\u89ba\u3002\u6bcf\u7576\u5b63\u5ea6\u71df\u696d\u76ee\u6a19\u903c\u8fd1\u6642\uff0c\u518d\u7531\u5ee3\u5927\u7684\u6f5b\u5728\u5ba2\u7fa4\u4e2d\u63c0\u9078\u51fa\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002\u4e00\u540d\u8cc7\u6df1\u92b7\u552e\u54e1\u6bcf\u65e5\uff0c\u751a\u81f3\u6bcf\u500b\u5c0f\u6642\uff0c\u90fd\u8981\u4f5c\u51fa\u91cd\u5927\u6c7a\u7b56\uff0c\u4ee5\u6c7a\u5b9a\u8981\u5c07\u8cc7\u6e90\u6339\u6ce8\u5728\u4f55\u8655\u3002\u5728\u904e\u53bb\uff0c\u4ea4\u6613\u7684\u6210\u6557\u5f80\u5f80\u53d6\u6c7a\u65bc\u7247\u9762\u8cc7\u8a0a\u3001\u904b\u6c23\uff0c\u751a\u81f3\u662f\u4eba\u7684\u76f4\u89ba\u3002\u5982\u4eca\u5728AI\u5e6b\u52a9\u4e0b\uff0c\u6f14\u7b97\u6cd5\u80fd\u5920\u5f9e\u5ba2\u6236\u7684\u6b77\u53f2\u8cc7\u8a0a\uff0c\u4f8b\u5982\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u8868\u614b\u3001\u8207\u5ba2\u6236\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u4e43\u81f3\u65bc\u96fb\u5b50\u90f5\u4ef6\u6216\u7c21\u8a0a\u7684\u61c9\u7b54\uff0c\u64f7\u53d6\u51fa\u6709\u7528\u7684\u8cc7\u8a0a\uff0c\u4e26\u7f85\u5217\u51fa\u6f5b\u529b\u5ba2\u6236\u3002<\/p>\n

\u696d\u7e3e\u7ba1\u7406<\/strong><\/p>\n

\u6bcf\u500b\u6708\uff0c\u92b7\u552e\u7d93\u7406\u9700\u63a7\u7ba1\u4e0b\u5c6c\u92b7\u552e\u54e1\u7684\u8868\u73fe\uff0c\u78ba\u4fdd\u5404\u7a2e\u92b7\u552e\u6e20\u9053\u7684\u66a2\u901a\u3002\u900f\u904eAI\u6f14\u7b97\u6cd5\uff0c\u7ba1\u7406\u8005\u53ef\u4ee5\u76f4\u63a5\u7531\u5100\u8868\u4e2d\u6aa2\u8996\u5404\u7b46\u4ea4\u6613\u7684\u9032\u5ea6\uff0c\u6574\u7406\u51fa\u54ea\u4e9b\u4ea4\u6613\u9700\u8981\u63a8\u9032\u6216\u8005\u653e\u68c4\uff0c\u5c07\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u91cd\u9ede\u92b7\u552e\u54e1\u8207\u4ea4\u6613\u4e0a\uff0c\u4f7f\u5f97\u7ba1\u7406\u6548\u7387\u80fd\u5f97\u5230\u524d\u6240\u672a\u6709\u5730\u63d0\u5347\u3002<\/p>\n

\u6578\u64da\u4ecd\u662f\u4e00\u5207\u9810\u6e2c\u7684\u57fa\u790e<\/strong><\/p>\n

\u4ee5\u4e0a\u4e94\u500b\u5c64\u9762\uff0c\u4e00\u8a00\u4ee5\u853d\u4e4b\uff1a\u6b78\u529f\u65bcAI\u641c\u96c6\u8cc7\u6599\uff0c\u4e26\u505a\u51fa\u76f8\u61c9\u9810\u6e2c\u8207\u53cd\u61c9\u7684\u80fd\u529b\u3002\u4f46\u5982\u679c\u900f\u904eAI\u5354\u52a9\u81ea\u5df1\u7684\u92b7\u552e\u5718\u968a\u5462\uff1f\u9996\u5148\uff0c\u7be9\u9078\u51fa\u6b63\u78ba\u7684\u6578\u64da\uff0c\u6700\u597d\u80fd\u7cbe\u6e96\u53cd\u61c9\u65e2\u6709\u7684\u5ba2\u7fa4\u7d50\u69cb\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u92b7\u552e\u90e8\u9580\u986f\u7136\u4fdd\u7559\u8457\u6b77\u53f2\u8cfc\u8cb7\u8cc7\u6599\uff0c\u884c\u92b7\u90e8\u9580\u5247\u4fdd\u7559\u4ee5\u5f80\u5404\u7a2e\u4fc3\u92b7\u6d3b\u52d5\u8207\u7db2\u7ad9\u5206\u6790\u7684\u6210\u679c\uff0c\u7d50\u5408\u9019\u4e9b\u8cc7\u8a0a\uff0c\u5247\u80fd\u8b93AI\u521d\u6b65\u9810\u6e2c\u51fa\u8ab0\u66f4\u9069\u5408\u7279\u5b9a\u7522\u54c1\uff0c\u6216\u5c0d\u67d0\u4e00\u7522\u54c1\u66f4\u611f\u8208\u8da3\u3002<\/p>\n

\u518d\u8005\uff0c\u8a31\u591a\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08Customer relationship management\uff0cCRM\uff09\u5e73\u53f0\uff0c\u8af8\u5982Saleforce.com\u3001Microsoft 365\u3001Zoho\u7b49\uff0c\u7686\u662f\u80fd\u4f5c\u70ba\u7ba1\u7406\u9867\u5ba2\u4ea4\u6613\u53ca\u6d88\u8cbb\u8005\u4e92\u52d5\u7684\u8cc7\u6599\u5eab\u3002\u73fe\u5728\uff0c\u90e8\u5206\u5e73\u53f0\u4e5f\u7d50\u5408\u4e86AI\u7684\u5206\u6790\u529f\u80fd\uff0c\u80fd\u5920\u5728\u4e0a\u8ff0\u63d0\u53ca\u7684\u4e94\u500b\u65b9\u9762\u4e0a\uff0c\u5354\u52a9\u4eba\u985e\u505a\u51fa\u6700\u51fa\u6b63\u78ba\u6c7a\u7b56\u3002<\/p>\n

\u8eab\u70ba\u5546\u696d\u5bb6\uff0c\u589e\u52a0\u71df\u6536\u3001\u964d\u4f4e\u6210\u672c\u3001\u589e\u52a0\u5e02\u4f54\u7387\u3001\u964d\u4f4e\u98a8\u96aa\u662f\u5546\u696d\u7b56\u7565\u7684\u7d42\u6975\u76ee\u7684\u3002\u986f\u7136\u5730\uff0c\u8a31\u591a\u5c16\u7aef\u4f01\u696d\u65e9\u5df2\u958b\u59cb\u904b\u7528\u81ea\u5df1\u7684\u6578\u64da\u5eab\uff0c\u7d50\u5408AI\u4f86\u6316\u6398\u51fa\u66f4\u591a\u6a5f\u6703\u3002\u5728AI\u6642\u4ee3\u4e0b\uff0c\u8a31\u591a\u4eba\u5c07\u8cc7\u8a0a\u6bd4\u55bb\u70ba\u4e00\u7a2e\u77f3\u6cb9\uff0c\u90a3\u4e9b\u6709\u80fd\u529b\u641c\u96c6\u3001\u5206\u6790\u8cc7\u6599\u7684\u4f01\u696d\u5f80\u5f80\u80fd\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\uff0c\u7121\u5f80\u4e0d\u5229\u3002<\/p>\n

 <\/p>\n

\u7de8\u8b6f\u4f86\u6e90<\/strong><\/p>\n

Victor Antonio, \u201cHow AI is Changing Sales<\/a>\u201d, Harvard Business Reviews, 2018.<\/p>\n

\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n

    \n
  1. Ajay Agrawal, Joshua Gans and Avi Goldfarb, \u201cIs Your Company\u2019s Data Actually Valuable in the AI Era?<\/a>\u201d, Harvard Business Reviews, 2018.<\/li>\n
  2. Antonio and J. Glenn-Anderson,\u00a0Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling<\/em>. Sellinger Group , 2018.<\/li>\n<\/ol>\n

    (\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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