{"id":39003,"date":"2019-01-07T00:00:33","date_gmt":"2019-01-06T16:00:33","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=39003"},"modified":"2022-01-04T17:05:03","modified_gmt":"2022-01-04T09:05:03","slug":"%e9%9b%bb%e5%bd%b1%e6%8e%a8%e8%96%a6%e5%a4%a7%e6%9c%89%e5%ad%b8%e5%95%8f","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=39003","title":{"rendered":"\u96fb\u5f71\u63a8\u85a6\u5927\u6709\u5b78\u554f"},"content":{"rendered":"
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\"\u96fb\u5f71\u63a8\u85a6\u5927\u6709\u5b78\u554f\"<\/div>\n<\/div>\n
\n
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\u64b0\u6587\uff0f\u9673\u80b2\u5a77<\/strong><\/p>\n

\u63a8\u85a6\u7cfb\u7d71<\/strong><\/p>\n

1990\u5e74\u4ee3\u4e2d\u671f\uff0c\u7531\u65bc\u300c\u8a55\u5206\u7d50\u69cb\u300d\u7684\u7814\u7a76\u9010\u6f38\u53d7\u5230\u91cd\u8996\uff0c\u300c\u63a8\u85a6\u7cfb\u7d71\u300d\u65bc\u662f\u6f14\u8b8a\u6210\u4e00\u9580\u7368\u7acb\u7684\u5b78\u554f\uff1b\u5728\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u5176\u53ef\u4ee5\u88ab\u6982\u62ec\u70ba\u300c\u4f30\u8a08\u7528\u6236\u5c0d\u672a\u77e5\u5546\u54c1\u8a55\u5206\u7684\u554f\u984c\u300d\u3002\u4e00\u65e6\u6211\u5011\u53ef\u4ee5\u4f30\u8a08\u7528\u6236\u5c0d\u672a\u77e5\u5546\u54c1\u7684\u8a55\u5206\uff0c\u5c31\u53ef\u4ee5\u627e\u51fa\u5206\u6578\u6700\u9ad8\u7684\u5546\u54c1\u63a8\u85a6\u7d66\u7528\u6236\u3002<\/p>\n

\u5047\u8a2d\uff1a<\/p>\n

C\uff1a\u6240\u6709\u7528\u6236\u5f62\u6210\u7684\u96c6\u5408\uff1b
\nS\uff1a\u6240\u6709\u6f5b\u5728\u7269\u54c1\u5f62\u6210\u7684\u96c6\u5408\uff1b
\nu\uff1a\u70ba\u8a55\u4f30\u5546\u54c1\uff08s\uff09\u5c0d\u7528\u6236\uff08c\uff09\u7684\u6548\u7528\u51fd\u6578\uff08utility function\uff09\uff0c<\/p>\n

\u91dd\u5c0d\u67d0\u7528\u6236c\uff0c\u6211\u5011\u5e0c\u671b\u80fd\u63a8\u85a6\u4e00\u9805\u5728S\u96c6\u5408\u4e2d\u5c0d\u7528\u6236c\u6548\u7528\u6700\u5927\u7684\u5546\u54c1s\u3002\u4e0a\u8ff0\u60f3\u6cd5\u53ef\u7c21\u55ae\u8868\u793a\u5982\u4e0b\uff1a<\/p>\n

\u2200<\/span>c<\/span>\u2208<\/span>C<\/span>,<\/span>s<\/span>\u2032<\/span>c<\/span><\/span>=<\/span>a<\/span>r<\/span>g<\/span>m<\/span>a<\/span>x<\/span>s<\/span>\u2208<\/span>S<\/span><\/span><\/span><\/span>u<\/span>(<\/span>c<\/span>,<\/span>s<\/span>)<\/span><\/span><\/span><\/span><\/div>\n

 <\/p>\n

\u91dd\u5c0d\u4e00\u7528\u6236c\uff0c\u6211\u5011\u53ef\u4ee5\u7528\u4e00\u7cfb\u5217\u4f8b\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u6240\u5f97\u7684\u7279\u5fb5\u4f86\u8868\u793a\uff1b\u540c\u6a23\u5730\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u7528\u4e00\u7cfb\u5217\u7684\u5546\u54c1\u7279\u5fb5\u4f86\u5b9a\u7fa9\u4e00\u5546\u54c1s\uff0c\u4ee5\u96fb\u5f71\u63a8\u85a6\u7cfb\u7d71\u70ba\u4f8b\uff0c\u96fb\u5f71\u540d\u7a31\u3001\u985e\u578b\u3001\u5c0e\u6f14\u8207\u6f14\u54e1\u7b49\uff0c\u90fd\u53ef\u88ab\u7528\u4ee5\u5b9a\u7fa9s\u3002<\/p>\n

\u6548\u7528\u51fd\u6578\u901a\u5e38\u53ea\u5728\u4e00\u90e8\u5206\u7684\u96c6\u5408\u4e2d\u6709\u5b8c\u6574\u7684\u5c0d\u61c9\u503c\u3002\u4f8b\u5982\u5728\u96fb\u5f71\u63a8\u85a6\u7cfb\u7d71\u4e2d\uff0c\u4e00\u822c\u6536\u8996\u6236\u53ef\u80fd\u53ea\u70ba\u4e00\u5c0f\u90e8\u5206\u7684\u96fb\u5f71\u8a55\u904e\u5206\uff0c\u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u7684\u7528\u6236-\u8a55\u5206\u8868\u683c\u8868\u793a\uff1a<\/p>\n

\"\"<\/p>\n

\u63a8\u85a6\u7cfb\u7d71\u7684\u76ee\u6a19\uff0c\u5c31\u662f\u4ee5\u5404\u7a2e\u65b9\u6cd5\u63a8\u4f30\u8868\u683c\u5167\u7a7a\u96c6\u5408\uff08\u00d8\uff09\u7684\u503c\u3002\u5982\u6b64\uff0c\u6211\u5011\u624d\u80fd\u5f9e\u6240\u6709\u5546\u54c1\u4e2d\u9078\u51fa\u6700\u9ad8\u5206\u7684\u524d\u5e7e\u7a2e\u5546\u54c1\u63a8\u85a6\u7d66\u7528\u6236\u3002<\/p>\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a\u6240\u63a8\u85a6\u7684\u5546\u54c1\u96d6\u61c9\u8207\u7528\u6236\u559c\u597d\u76f8\u4f3c\uff0c\u537b\u4e5f\u9700\u8207\u7528\u6236\u904e\u5f80\u7684\u700f\u89bd\u7d00\u9304\u6709\u4e00\u5b9a\u7684\u5340\u5225\uff0c\u5e36\u6709\u4e00\u4e9b\u65b0\u610f\uff0c\u800c\u975e\u820a\u8abf\u91cd\u5f48\uff0c\u4f8b\u5982\u91dd\u5c0d\u540c\u4e00\u4e8b\u4ef6\u4f46\u4e0d\u540c\u6558\u8ff0\u7684\u5831\u5c0e\u3002\u4f9d\u64da\u4f30\u8a08\u8a55\u5206\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5c07\u63a8\u85a6\u7cfb\u7d71\u5927\u81f4\u5206\u70ba\u300c\u57fa\u65bc\u5167\u5bb9\u300d\u3001\u300c\u5055\u540c\u904e\u6ffe\u300d\u6216\u300c\u6df7\u548c\u904e\u6ffe\u300d\u7b49\u4e09\u985e\uff08\u4ee5\u4e0b\u7686\u4ee5\u96fb\u5f71\u63a8\u85a6\u7cfb\u7d71\u70ba\u4f8b\uff09\u3002<\/p>\n

\u57fa\u65bc\u5167\u5bb9\u7684\u63a8\u85a6\uff08Content-Based Recommendations\uff09<\/strong><\/p>\n

\u6b64\u65b9\u6cd5\u53ea\u904b\u7528\u7528\u6236c\u8a55\u5206\u904e\u7684\u96fb\u5f71\u8cc7\u8a0a\uff0c\u53bb\u63a8\u6e2c\u4ed6(\u5979)\u5c0d\u672a\u8a55\u5206\u904e\u7684\u96fb\u5f71s\u7684\u8a55\u5206\u3002\u6838\u5fc3\u6982\u5ff5\u662f\u5f9e\u8a72\u7528\u6236\u5df2\u8a55\u5206\u7684\u96fb\u5f71\u4e2d\uff0c\u627e\u51fan\u9805\u8207s\u6700\u76f8\u4f3c\u7684\u96fb\u5f71\uff0c\u4e26\u63a8\u85a6\u9019\u4e9b\u96fb\u5f71\u7d66\u8a72\u7528\u6236\u3002\u6b64\u65b9\u6cd5\u53ef\u4ee5\u900f\u904e\u5169\u7a2e\u65b9\u5f0f\u5be6\u8e10\uff1a\u555f\u767c\u5f0f\u5b78\u7fd2\u4ee5\u53ca\u6a21\u578b\u5b78\u7fd2\u3002<\/p>\n

\u524d\u8005\u4e3b\u8981\u662f\u904b\u7528\u4e00\u7cfb\u5217\u7684\u95dc\u9375\u5b57\u53bb\u4ee3\u8868\u7528\u6236\u53ca\u96fb\u5f71\uff0c\u4e26\u8a08\u7b97\u7528\u6236\u53ca\u4e0d\u540c\u96fb\u5f71\u4e4b\u9593\u7684\u76f8\u4f3c\u7a0b\u5ea6\uff0c\u76f8\u4f3c\u7a0b\u5ea6\u7684\u8861\u91cf\u53ef\u4ee5\u7528\u76f8\u95dc\u4fc2\u6578\u7b49\u6307\u6a19\u91cf\u5316\uff1b\u5f8c\u8005\u5247\u662f\u5c07\u6a21\u578b\u5957\u7528\u5230\u73fe\u6709\u8cc7\u6599\uff0c\u5b78\u7fd2\u4e26\u9032\u800c\u9810\u6e2c\u96fb\u5f71\u8a55\u5206\uff0c\u8a31\u591a\u6a21\u578b\u90fd\u53ef\u4ee5\u904b\u7528\u5728\u63a8\u85a6\u7cfb\u7d71\uff0c\u8af8\u5982\u6c7a\u7b56\u6a39\u3001\u8c9d\u6c0f\u5206\u985e\u5668\u3001\u985e\u795e\u7d93\u7db2\u8def\u7b49\u3002<\/p>\n

\u5354\u540c\u904e\u6ffe\u63a8\u85a6\uff08Collaborative Recommendations\uff09<\/strong><\/p>\n

\u6b64\u65b9\u6cd5\u5229\u7528\u8207\u7528\u6236c\u76f8\u4f3c\u7684\u7528\u6236\u7fa4\u7684\u8cc7\u6599\uff0c\u4f86\u63a8\u4f30c\u5c0d\u96fb\u5f71s\u7684\u8a55\u5206\u3002\u81f3\u65bc\u5982\u4f55\u627e\u5230\u8207\u7528\u6236c\u6709\u76f8\u4f3c\u54c1\u5473\u7684\u7528\u6236\u7fa4\uff0c\u5247\u53ef\u5206\u70ba\u5169\u7a2e\u65b9\u6cd5\u2500\u8a18\u61b6\u5f0f\u5b78\u7fd2\u53ca\u6a21\u578b\u5b78\u7fd2\u3002\u524d\u8005\u85c9\u7531\u5169\u7528\u6236\u5171\u540c\u8a55\u5206\u904e\u7684\u96fb\u5f71\uff0c\u4f86\u8a08\u7b97\u5169\u8005\u9593\u7684\u76f8\u4f3c\u5ea6\uff08\u53ef\u4ee5\u7528\u76f8\u95dc\u4fc2\u6578\u6216\u9918\u5f26\u76f8\u4f3c\u6027\u8868\u793a\uff09\uff0c\u4e26\u4ee5\u6b64\u5c07\u4e2d\u6bcf\u4f4d\u7528\u6236\u5c0d\u96fb\u5f71s\u7684\u8a55\u5206\u505a\u52a0\u6b0a\u5e73\u5747\uff0c\u5f97\u5230\u8a55\u5206\u4f30\u8a08\u3002\u5f8c\u8005\u5247\u662f\u76f4\u63a5\u5c07\u6a21\u578b\u5957\u7528\u5230\u6240\u6709\u7528\u6236\u5c0d\u8a72\u96fb\u5f71s\u7684\u8a55\u5206\u8cc7\u6599\uff0c\u5b78\u7fd2\u4e26\u9810\u6e2c\u96fb\u5f71\u8a55\u5206\u3002<\/p>\n

\u6df7\u548c\u63a8\u85a6\uff08Hybrid Recommendations\uff09<\/strong><\/p>\n

\u4e0a\u8ff0\u5169\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u4e0b\u5217\u56db\u7a2e\u65b9\u5f0f\u7d50\u5408\uff0c\u622a\u9577\u88dc\u77ed\uff0c\u4f7f\u5f97\u5373\u4f7f\u5728\u8a55\u5206\u8cc7\u6599\u7a00\u5c11\uff0c\u5982\u65b0\u7528\u6236\u6216\u65b0\u96fb\u5f71\u6642\uff0c\u4ecd\u53ef\u9069\u7528\uff1a<\/p>\n

    \n
  1. \u5206\u5225\u904b\u7528\u300c\u57fa\u65bc\u5167\u5bb9\u300d\u8207\u300c\u5354\u540c\u904e\u6ffe\u300d\u5169\u65b9\u6cd5\u9810\u6e2c\u8a55\u5206\uff0c\u518d\u7d50\u5408\u5169\u8005\u8a55\u5206\u5f97\u5230\u6700\u7d42\u8a55\u5206\u3002<\/li>\n
  2. \u5c07\u300c\u57fa\u65bc\u5167\u5bb9\u300d\u7684\u7528\u6236\u7279\u5fb5\u52a0\u5165\u300c\u5354\u540c\u904e\u6ffe\u300d\u6cd5\u5167\uff0c\u4ee5\u9810\u6e2c\u8a55\u5206\u3002\u5169\u7528\u6236\u9593\u7528\u4f86\u8a08\u7b97\u76f8\u4f3c\u5ea6\u7684\u7279\u5fb5\u4e0d\u518d\u50c5\u9650\u65bc\u5171\u540c\u8a55\u5206\u904e\u7684\u96fb\u5f71\uff0c\u4e5f\u53ef\u4ee5\u5305\u542b\u7528\u6236\u7684\u57fa\u672c\u8cc7\u6599\u3002<\/li>\n
  3. \u5c07\u300c\u5354\u540c\u904e\u6ffe\u300d\u7684\u7279\u5fb5\u52a0\u5165\u300c\u57fa\u65bc\u5167\u5bb9\u300d\u5167\u9810\u6e2c\u8a55\u5206\u3002<\/li>\n
  4. \u767c\u5c55\u4e00\u5957\u7d50\u5408\u5169\u65b9\u6cd5\u4e4b\u7279\u5fb5\u7684\u9810\u6e2c\u6a21\u578b\u3002<\/li>\n<\/ol>\n

    \u66f4\u7701\u6642\u7684\u63a8\u85a6\u6f14\u7b97\u6cd5<\/strong><\/p>\n

    \u4e0a\u8ff0\u65b9\u6cd5\u5960\u5b9a\u4e86\u63a8\u85a6\u6f14\u7b97\u6cd5\u7684\u57fa\u790e\uff0c\u4f46\u537b\u6709\u4e00\u500b\u5171\u540c\u554f\u984c\uff1a\u904b\u7b97\u6642\u9593\u3002\u7121\u8ad6\u662f\u57fa\u65bc\u5167\u5bb9\u3001\u5354\u540c\u904e\u6ffe\u6216\u6df7\u5408\u63a8\u85a6\u6cd5\uff0c\u90fd\u5fc5\u9808\u5728\u700f\u89bd\u904e\u6240\u6709\u96fb\u5f71\u53ca\u7528\u6236\u8cc7\u6599\u5f8c\uff0c\u65b9\u53ef\u958b\u59cb\u8a08\u7b97\u3002\u96a8\u8457\u8cc7\u6599\u91cf\u589e\u9577\uff0c\u8a08\u7b97\u6642\u9593\u4e5f\u52e2\u5fc5\u5927\u5e45\u62c9\u9577\uff0c\u5982\u4f55\u964d\u4f4e\u904b\u7b97\u6642\u9593\u56e0\u800c\u6210\u70ba\u91cd\u8981\u8b70\u984c\u3002\u4eca\u5e74\uff082018\uff097\u670812\u65e5\u6a5f\u5668\u5b78\u7fd2\u7814\u8a0e\u6703\u4e2d\uff0c\u7531\u54c8\u4f5b\u5927\u5b78\u96fb\u8166\u79d1\u5b78\u5bb6Yaron Singer \u8207Eric Balkanski\u63d0\u51fa\u7684\u6f14\u7b97\u6cd5\uff0c\u80fd\u5728\u77ed\u6642\u9593\u5167\u627e\u51fa\u6700\u4f73\u89e3\uff0c\u66f4\u8070\u660e\u4e5f\u66f4\u5feb\u901f\u5730\u89e3\u6c7a\u554f\u984c\u3002<\/p>\n

    \u76f8\u8f03\u65bc\u50b3\u7d71\u96fb\u5f71\u63a8\u85a6\u7cfb\u7d71\uff0c\u9700\u5728\u700f\u89bd\u6240\u6709\u96fb\u5f71\u8cc7\u6599\u5eab\u7684\u96fb\u5f71\u5f8c\uff0c\u65b9\u80fd\u5217\u51fa\u63a8\u85a6\u6e05\u55ae\uff1b\u65b0\u7684\u6f14\u7b97\u6cd5\u4e00\u958b\u59cb\u53ea\u9078\u53d6\u4e00\u5b9a\u6578\u91cf\u7684\u96fb\u5f71\uff0c\u5728\u9019\u4e9b\u96fb\u5f71\u4e4b\u4e2d\u627e\u51fa\u6700\u7b26\u5408\u63a8\u85a6\u6a19\u6e96\u7684\u5e7e\u90e8\u96fb\u5f71\uff0c\u4e26\u6368\u68c4\u672a\u9078\u4e0a\u7684\u96fb\u5f71\uff0c\u800c\u5f8c\u518d\u7531\u7e2e\u5c0f\u5f8c\u7684\u8cc7\u6599\u5eab\u4e2d\u96a8\u6a5f\u9078\u53d6\u4e00\u5b9a\u6578\u91cf\u7684\u96fb\u5f71\uff0c\u4fdd\u7559\u6700\u7b26\u5408\u6a19\u6e96\u7684\u96fb\u5f71\uff0c\u4e26\u6368\u68c4\u5176\u4ed6\uff0c\u6301\u7e8c\u91cd\u8907\u4e0a\u8ff0\u6b65\u9a5f\u3002\u5982\u6b64\u505a\u6cd5\uff0c\u5275\u5efa\u63a8\u85a6\u6e05\u55ae\u7684\u901f\u5ea6\u662f\u50b3\u7d71\u6f14\u7b97\u6cd5\u768410\u500d\u4ee5\u4e0a\u3002<\/p>\n

    \u800c\u5176\u61c9\u7528\u7bc4\u570d\uff0c\u4e5f\u4e0d\u50c5\u9650\u65bc\u96fb\u5f71\u63a8\u85a6\u3002\u5728\u53e6\u4e00\u500b\u8a66\u9a57\u4e2d\uff0c\u9019\u7a2e\u65b0\u7684\u6f14\u7b97\u6cd5\u80fd\u8fc5\u901f\u627e\u51fa\u7d10\u7d04\u8a08\u7a0b\u8eca\u7684\u6700\u4f73\u8def\u5f91\uff0c\u901f\u5ea6\u662f\u50b3\u7d71\u65b9\u6cd5\u7684\u516d\u500d\u4ee5\u4e0a\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4e5f\u53ef\u4ee5\u52a0\u901f\u8cc7\u6599\u8655\u7406\u7684\u901f\u5ea6\uff0c\u4e26\u62d3\u5ee3\u904b\u7528\u5230\u5982\u793e\u7fa4\u5a92\u9ad4\u6216\u57fa\u56e0\u8cc7\u6599\u7684\u5206\u6790\u3002<\/p>\n

     <\/p>\n

    \u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n

      \n
    1. G. Adomavicius, A. Tuzhilin. \u201cToward the next generation of recommender systems: A survey of the state-of-the-art and possible extensions.<\/a>\u201d\u00a0IEEE Transactions on Knowledge and Data Engineering<\/em>\u00a017(6), pp.734\u2013749, 2005.<\/li>\n
    2. C. Basu, H. Hirsh, and W. Cohen. \u201cRecommendation as classification: Using social and content-based information in recommendation.<\/a>\u201d\u00a0AAAI Proceeding<\/em>, pp. 714-720, 1998.<\/li>\n
    3. M. Temming, \u201cSolving problems by computer just got a lot faster<\/a>\u201c,\u00a0Science News<\/em>, July 16, 2018.<\/li>\n<\/ol>\n

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