

{"id":38781,"date":"2019-05-27T00:00:15","date_gmt":"2019-05-26T16:00:15","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=38781"},"modified":"2022-01-04T02:31:01","modified_gmt":"2022-01-03T18:31:01","slug":"%e8%b5%b0%e5%87%ba%e5%90%8c%e6%ba%ab%e5%b1%a4","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=38781","title":{"rendered":"\u8d70\u51fa\u540c\u6eab\u5c64"},"content":{"rendered":"<div class=\"single-post-media clr\">\n<div class=\"post-thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2019\/05\/alone-4008607_1920.jpg\" alt=\"\u8d70\u51fa\u540c\u6eab\u5c64\" width=\"450\" height=\"338\" \/><\/div>\n<\/div>\n<div class=\"entry clr\">\n<div class=\"pf-content\">\n<p><strong>\u7de8\u8b6f\uff0f\u9673\u5ba3\u8c6a<\/strong><\/p>\n<p><strong>\u63a8\u85a6\u7cfb\u7d71<\/strong><\/p>\n<p>\u4f7f\u7528\u63a8\u85a6\u7cfb\u7d71\u7684\u696d\u8005\uff0c\u771f\u6b63\u76ee\u7684\u5728\u65bc\u52a0\u5feb\u6d88\u8cbb\u8005\u7684\u8cc7\u8a0a\u641c\u5c0b\u901f\u5ea6\u3001\u63d0\u5347\u7528\u6236\u9ad4\u9a57\uff0c\u8b93\u4ed6\u5011\u66f4\u5bb9\u6613\u770b\u5230\u81ea\u5df1\u6709\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u4e26\u4ee5\u5ba2\u5236\u5316\u7684\u500b\u4eba\u512a\u60e0\uff0c\u4f86\u5f37\u5316\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u885d\u52d5\u3002\u63a8\u85a6\u7cfb\u7d71\u4e4b\u6240\u4ee5\u80fd\u9019\u9ebc\u505a\uff0c\u4e3b\u8981\u4f9d\u8cf4\u5169\u7a2e\u5e38\u898b\u8cc7\u8a0a\uff1a\u4e00\u662f\u7279\u5fb5\u8a0a\u606f\uff0c\u5305\u542b\u9805\u76ee\uff08\u5206\u985e\u3001\u95dc\u9375\u5b57\uff09\u548c\u7528\u6236\u7684\u7279\u5fb5\uff1b\u5176\u6b21\uff0c\u5247\u662f\u7528\u6236\u8207\u9805\u76ee\u7684\u4e92\u52d5\u8a0a\u606f\uff0c\u5305\u542b\u611f\u8208\u8da3\u7684\u95dc\u9375\u5b57\u8207\u7269\u54c1\u7a2e\u985e\u3001\u8cfc\u8cb7\u6b77\u53f2\u7d00\u9304\u53ca\u8a55\u50f9\u7b49\u3002\u56e0\u6b64\u57fa\u65bc\u6240\u4f7f\u7528\u8cc7\u8a0a\u7684\u4e0d\u540c\uff0c\u53ef\u5206\u70ba\uff1a\u4f7f\u7528\u7279\u5fb5\u8a0a\u606f\u7684\u57fa\u65bc\u5167\u5bb9\u7cfb\u7d71\uff08Content-based 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\u7b49\u793e\u7fa4\u7db2\u8def\u5e73\u53f0\u57282016\u5e74\u7f8e\u570b\u7e3d\u7d71\u5927\u9078\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u90fd\u906d\u53d7\u56b4\u91cd\u8cea\u7591\u3002<\/p>\n<p><strong>\u9b5a\u8207\u718a\u638c<\/strong><\/p>\n<p>Google\u5b50\u516c\u53f8DeepMind\u7684\u4e00\u7bc7\u7814\u7a76\uff0c\u537b\u767c\u73fe\u4e0a\u8ff0\u7a2e\u7a2e\u975e\u96e3\u7684\u6839\u672c\u539f\u56e0\u5176\u5be6\u5728\u65bc\u4eba\u985e\u5fc3\u7406\uff0c\u800c\u63a8\u85a6\u7cfb\u7d71\u5145\u5176\u91cf\u53ea\u80fd\u5ef6\u7de9\u6216\u52a0\u901f\u73fe\u8c61\u7684\u767c\u751f\u3002\u7cfb\u7d71\u4e09\u500b\u7368\u7acb\u8b8a\u6578\u2500\u7cfb\u7d71\u6e96\u78ba\u5ea6\u3001\u63a8\u85a6\u91cf\u8207\u63a8\u85a6\u9805\u76ee\u7684\u589e\u52a0\u7387\u2500\u5de6\u53f3\u4e86\u7528\u6236\u8208\u8da3\u9000\u5316\uff08interest degeneracy\uff09\u7684\u901f\u5ea6\u3002<\/p>\n<p>\u7576\u7cfb\u7d71\u80fd\u66f4\u7cbe\u78ba\u5730\u9810\u6e2c\u7528\u6236\u8208\u8da3\u6642\uff0c\u7406\u6240\u7576\u7136\u52a0\u901f\u4e86\u904e\u6ffe\u6ce1\u6ce1\u7684\u767c\u751f\u3002\u96a8\u6a5f\u63a8\u85a6\uff08random exploration\uff09\u770b\u4f3c\u80fd\u6e1b\u7de9\u9019\u6a23\u7684\u9032\u7a0b\uff0c\u4f46\u5728\u8ff4\u8072\u5ba4\u6548\u61c9\u5fc5\u7136\u767c\u751f\u7684\u524d\u63d0\u4e0b\uff0c\u5728\u7279\u5b9a\u60c5\u5883\u4e2d\u53cd\u800c\u4ee4\u7cfb\u7d71\u80fd\u66f4\u5feb\u5bdf\u89ba\u7528\u6236\u6700\u611f\u8208\u8da3\u7684\u9805\u76ee\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u8f03\u4f73\u7684\u63a8\u85a6\u7cfb\u7d71\u8a2d\u8a08\u2500\u5982\u4f55\u907f\u514d\u90a3\u4e0d\u53ef\u907f\u514d\u7684\u2500\u662f\u653e\u5bec\u6f14\u7b97\u6cd5\u7684\u63a8\u85a6\u6578\u91cf\u8207\u7bc4\u570d\uff0c\u4e26\u6301\u7e8c\uff08\u81f3\u5c11\u7dda\u6027\uff09\u589e\u52a0\u63a8\u85a6\u9805\u76ee\u7684\u591a\u6a23\u6027\u3002<\/p>\n<p>\u660e\u5c3c\u8607\u9054\u5927\u5b78\u96fb\u8166\u79d1\u5b78\u6559\u6388Joseph A. Konstan\u5c0dDeepMind\u7684\u767c\u73fe\u4e26\u4e0d\u611f\u5230\u610f\u5916\uff0c\u56e0\u70ba\u8a31\u591a\u8cc7\u6599\u79d1\u5b78\u5bb6\u65e9\u5df2\u5bdf\u89ba\u63a8\u85a6\u7cfb\u7d71\u7684\u6e96\u78ba\u5ea6\u548c\u8cc7\u8a0a\u591a\u6a23\u6027\u9593\u7684\u5c0d\u7acb\u95dc\u4fc2\u3002\u4e0d\u904e\uff0c\u5118\u7ba1\u904e\u53bb\u7814\u7a76\u5df2\u6307\u51fa\u7528\u6236\u5176\u5be6\u53ef\u4ee5\u63a5\u53d7\u8f03\u4f4e\u7684\u63a8\u85a6\u6e96\u78ba\u5ea6\uff0c\u4ee5\u63db\u53d6\u8cc7\u8a0a\u7684\u591a\u5143\u6027\uff0c\u4f46\u7cfb\u7d71\u958b\u767c\u4eba\u54e1\u4ecd\u5c0d\u9019\u6a23\u7684\u8a2d\u8a08\u7406\u5ff5\u611f\u5230\u9072\u7591\uff0c\u6df1\u6015\u4e0d\u7cbe\u78ba\u7684\u63a8\u85a6\u7cfb\u7d71\u7121\u6cd5\u8d0f\u5f97\u5ba2\u6236\u4fe1\u8cf4\uff0c\u800c\u932f\u5931\u5546\u6a5f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7de8\u8b6f\u4f86\u6e90<\/strong><\/p>\n<p>R. Jiang, S. Chiappa, T. Lattimore, A. Gy\u00f6rgy, P. Kohli, \u201c<a href=\"https:\/\/arxiv.org\/abs\/1902.10730\">Degenerative feedback loops in recommender systems<\/a>\u201d,\u00a0<em>arXiv.org<\/em>, 2019.<\/p>\n<p><strong>\u00a0<\/strong><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n<ol>\n<li>N. Mathur, \u201c<a href=\"https:\/\/hub.packtpub.com\/deepmind-researchers-provide-theoretical-analysis-on-user-recommender-system\/\">DeepMind researchers provide theoretical analysis on recommender system, \u2018echo chamber\u2019 and \u2018filter bubble effect\u2019<\/a>\u201d,\u00a0<em>Packtpub<\/em>, 2019.<\/li>\n<li>K. Hao, \u201c<a href=\"https:\/\/www.technologyreview.com\/s\/613083\/deepmind-is-asking-how-google-helped-turn-the-internet-into-an-echo-chamber\/?utm_campaign=site_visitor.unpaid.engagement&amp;utm_source=email&amp;utm_medium=social_share&amp;utm_content=2019-04-29\">DeepMind is asking how AI helped turn the internet into an echo chamber<\/a>\u201d,\u00a0<em>MIT Technology Review<\/em>, 2019.<\/li>\n<li>G.\u00a0Rodr\u00edguez,\u00a0<a href=\"https:\/\/tryolabs.com\/blog\/introduction-to-recommender-systems\/\">\u201cIntroduction to Recommender Systems in 2019\u201d,<\/a>\u00a0<em>TryoL<\/em><em>abs<\/em>, 2019.<\/li>\n<\/ol>\n<p>(\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u63a8\u85a6\u7cfb\u200b\u200b\u7d71\u4f9d\u64da\u7528\u6236\u7684\u500b\u4eba\u7279\u5fb5\u548c\u904e\u53bb\u700f\u89bd\u884c\u70ba\uff0c\u6295\u653e\u8fce\u5408\u7528\u6236\u559c\u597d\u7684\u500b\u4eba\u5316\u5ee3\u544a\u8207\u63a8\u85a6\u6e05\u55ae\uff0c\u523a\u6fc0\u6d88\u8cbb\u3001\u63d0\u5347\u696d\u8005\u7684\u92b7\u552e\u984d\uff0c\u53ef\u8aaa\u662f\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u5728\u5546\u696d\u4e2d\u6700\u6210\u529f\u4e14\u6700\u5ee3\u6cdb\u7684\u61c9\u7528\u3002\u7136\u800c\uff0c\u8fd1\u4f86\u4e5f\u6709\u4e0d\u5c11\u5b78\u8005\u958b\u59cb\u64d4\u6182\uff0c\u63a8\u85a6\u7cfb\u7d71\u7684\u666e\u53ca\u6240\u5f15\u8d77\u7684\u300c\u904e\u6ffe\u6ce1\u6ce1\u300d\uff08filter bubble\uff09\u8207\u300c\u8ff4\u8072\u5ba4\u300d\uff08echo chamber\uff09\u73fe\u8c61\uff0c\u6b63\u5c0d\u6211\u5011\u7684\u751f\u6d3b\u7522\u751f\u8ca0\u9762\u5f71\u97ff\u3002<\/p>\n","protected":false},"author":21,"featured_media":38782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772,3293],"tags":[5969,4161,4140,5970,5971],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2022\/01\/alone-4008607_1920.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38781"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38781"}],"version-history":[{"count":1,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38781\/revisions"}],"predecessor-version":[{"id":38783,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38781\/revisions\/38783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/38782"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}