{"id":38634,"date":"2019-08-29T00:00:46","date_gmt":"2019-08-28T16:00:46","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=38634"},"modified":"2022-01-04T01:12:28","modified_gmt":"2022-01-03T17:12:28","slug":"%e8%a1%8c%e7%82%ba%e5%ae%9a%e5%90%91%e5%bb%a3%e5%91%8a%e7%9a%84%e8%bf%b7%e6%80%9d","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=38634","title":{"rendered":"\u884c\u70ba\u5b9a\u5411\u5ee3\u544a\u7684\u8ff7\u601d"},"content":{"rendered":"<div class=\"single-post-media clr\">\n<div class=\"post-thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2019\/09\/targeting-ad.jpg\" alt=\"\u884c\u70ba\u5b9a\u5411\u5ee3\u544a\u7684\u8ff7\u601d\" width=\"504\" height=\"333\" \/><\/div>\n<\/div>\n<div class=\"entry clr\">\n<div class=\"pf-content\">\n<p><strong>\u64b0\u6587\uff0f\u9673\u5101\u7ff0<\/strong><\/p>\n<p><strong>\u6253\u9020\u63a8\u85a6\u7cfb\u7d71<\/strong><\/p>\n<p>\u4f60\u662f\u5426\u66fe\u7d93\u6709\u9019\u6a23\u7684\u7d93\u9a57\uff1a\u7576\u4f60\u4f7f\u7528\u624b\u6a5f\u900f\u904eGoogle\u641c\u5c0b\u4e00\u9805\u5546\u54c1\uff0c\u6c92\u904e\u591a\u4e45\uff0c\u7576\u4f60\u9020\u8a2a\u53e6\u4e00\u500b\u7121\u95dc\u7684\u7db2\u7ad9\u6642\uff0c\u8d6b\u7136\u767c\u73fe\u7db2\u9801\u5074\u6b04\u7684\u5ee3\u544a\u6070\u597d\u5c31\u662f\u4f60\u6240\u641c\u5c0b\u7684\u5546\u54c1\uff01<\/p>\n<p>\u73fe\u884c\u6700\u5e38\u898b\u7684\u63a8\u85a6\u7cfb\u7d71\u53ef\u5206\u70ba\u5169\u7a2e\uff1a\u4e00\u662f\u4ee5\u5167\u5bb9\u70ba\u4e3b\uff08Content-based\uff09\u7684\u63a8\u85a6\u7cfb\u7d71\uff0c\u85c9\u7531\u4f7f\u7528\u8005\u700f\u89bd\u904e\u7684\u7522\u54c1\u8ddf\u65b0\u7684\u7522\u54c1\u9593\u7684\u76f8\u4f3c\u5ea6\uff0c\u4f86\u63a8\u85a6\u4f7f\u7528\u8005\u9069\u5408\u7684\u7522\u54c1\uff1b\u4e8c\u662f\u5354\u540c\u904e\u6ffe\uff08Collaborative 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<\/p>\n<p>\u7136\u800c\u8fd1\u65e5\u4e00\u4efd\u7531\u5361\u5167\u57fa\u6885\u9686\u5927\u5b78\u3001\u52a0\u5dde\u5927\u5b78\u723e\u7063\u5206\u6821\u8207\u660e\u5c3c\u8607\u9054\u5927\u5b78\u7814\u7a76\u54e1\u5171\u540c\u9032\u884c\u7684\u89c0\u5bdf\u6027\u7814\u7a76\uff0c\u537b\u6307\u51fa\u5be6\u52d9\u4e0a\u4e26\u975e\u5982\u6b64\uff1a\u95dc\u9589\u8207\u958b\u555fcookie\u7684\u4f7f\u7528\u8005\uff08\u610f\u5373\u662f\u5426\u540c\u610f\u5c0d\u65b9\u6536\u96c6\u81ea\u5df1\u7684\u700f\u89bd\u7d00\u9304\u9032\u884c\u5ee3\u544a\u6295\u653e\uff09\u76f8\u6bd4\uff0c\u5f8c\u8005\u50c5\u70ba\u5ee3\u544a\u520a\u767b\u5e73\u53f0\u589e\u52a04%\u7684\u6536\u76ca\uff1b\u800c\u6839\u64da2009\u5e74\u7684\u4e00\u4efd\u7814\u7a76\u6307\u51fa\uff0c\u5ee3\u544a\u4e3b\u537b\u9858\u610f\u4ee5\u50b3\u7d71\u6578\u4f4d\u5ee3\u544a2.68\u500d\u7684\u50f9\u683c\u8cfc\u8cb7\u884c\u70ba\u5b9a\u5411\u5ee3\u544a\u3002<\/p>\n<p>\u5169\u8005\u9593\u7684\u5dee\u8ddd\uff0c\u6709\u5f88\u5927\u4e00\u90e8\u5206\u662f\u7531\u5ee3\u544a\u4e3b\u8207\u5ee3\u544a\u6295\u653e\u5e73\u53f0\u4e4b\u9593\uff0c\u8ca0\u8cac\u5ee3\u544a\u6295\u653e\u7b56\u7565\u3001\u7ba1\u7406\u3001\u6578\u64da\u8490\u96c6\u8207\u8655\u7406\u7684\u4ef2\u4ecb\u6240\u8836\u98df\uff0c\u751a\u81f3\u9ad8\u9054\u5ee3\u544a\u4e3b\u6295\u5165\u7d93\u8cbb\u7684\u516d\u6210\uff0c\u88ab\u8b14\u7a31\u70ba\u300c\u5ee3\u544a\u79d1\u6280\u7a05\u300d\uff08ad tech tax\uff09\u3002\u800c\u9019\u4e5f\u547c\u61c9\u7f8e\u570b\u52a0\u5dde\u53bb\u5e74\u5e95\u6240\u901a\u904e\u7684\u300a\u6d88\u8cbb\u8005\u96b1\u79c1\u6cd5\u6848\u300b\uff08<em>California Consumer Privacy Act<\/em>\uff09\u3002<\/p>\n<p>\u4fb5\u5bb3\u6d88\u8cbb\u8005\u96b1\u79c1\u3001\u52a0\u5287\u653f\u5e9c\u76e3\u63a7\u7684\u96b1\u6182\u3001\u52a9\u9577\u540c\u6eab\u5c64\uff0c\u751a\u81f3\u6975\u7aef\u4e3b\u7fa9\u3002\u9019\u4e9b\u5916\u90e8\u6210\u672c\u5728\u904e\u5f80\u5e38\u88ab\u5ffd\u8996\uff0c\u6709\u4e00\u90e8\u5206\u539f\u56e0\u5728\u65bc\u6211\u5011\u8a8d\u70ba\u884c\u70ba\u5b9a\u5411\u5ee3\u544a\u53ef\u4ee5\u70ba\u5ee3\u544a\u520a\u767b\u5e73\u53f0\uff0c\u5982\u7db2\u8def\u65b0\u805e\u3001\u96fb\u5b50\u520a\u7269\uff0c\u5e36\u4f86\u7a69\u5b9a\u7684\u6536\u5165\uff0c\u9f13\u52f5\u4ed6\u5011\u6301\u7e8c\u5275\u4f5c\u3001\u958b\u767c\uff0c\u63d0\u4f9b\u514d\u8cbb\u7684\u7db2\u8def\u8cc7\u6e90\u8207\u670d\u52d9\u3002<\/p>\n<p>\u7136\u800c\uff0c\u73fe\u5be6\uff0c\u4f3c\u4e4e\u7e3d\u662f\u4e8b\u8207\u9858\u9055\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n<ol>\n<li>P. Covington, J. Adams, and E. Sargin, \u201c<a href=\"https:\/\/ai.google\/research\/pubs\/pub45530\">Deep Neural Networks for YouTube Recommendations<\/a>\u201c,\u00a0<em>Google AI<\/em>, 2016.<\/li>\n<li>M. Eirinaki, J. Gao, I. Varlamis, and K. Tserpes, \u201cRecommender Systems for Large-Scale Social Networks: A review of challenges and solutions\u201d\u00a0<em>Future Generation Computer Systems<\/em>, 78, pp.413-418, 2018.<\/li>\n<li>V. Marotta, V. Abhishek, and A. Acquisti, \u201c<a href=\"https:\/\/weis2019.econinfosec.org\/wp-content\/uploads\/sites\/6\/2019\/05\/WEIS_2019_paper_38.pd\">Online Tracking and Publishers\u2019 Revenues: An Empirical Analysis<\/a>\u201c<em>, weis2019.econinfosec.org, 2019.<\/em><\/li>\n<li>K. Hagey, \u201c<a href=\"https:\/\/www.wsj.com\/articles\/behavioral-ad-targeting-not-paying-off-for-publishers-study-suggests-11559167195\">Behavioral Ad Targeting Not Paying Off for Publishers<\/a><em>, Study Suggests\u201d,\u00a0<\/em>WSJ, 2019.<\/li>\n<\/ol>\n<p>(\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u4f86\uff0c\u57fa\u65bc\u4f7f\u7528\u8005\u884c\u70ba\u7684\u884c\u70ba\u5b9a\u5411\u5ee3\u544a\u851a\u70ba\u4e3b\u6d41\u3002\u5ee3\u544a\u4e3b\u3001\u5ee3\u544a\u520a\u767b\u5e73\u53f0\u8207\u6d88\u8cbb\u8005\u6240\u7d44\u6210\u7684\u7522\u696d\u93c8\uff0c\u4e5f\u88ab\u8a8d\u70ba\u662f\u7dad\u6301\u514d\u8cbb\u7db2\u8def\u8cc7\u6e90\u8207\u670d\u52d9\u7684\u4e3b\u8981\u52d5\u80fd\u3002\u76f4\u5230\u8fd1\u671f\u7684\u4e00\u4efd\u89c0\u5bdf\u6027\u7814\u7a76\uff0c\u537b\u6307\u51fa\u4e8b\u5be6\u4e26\u975e\u5982\u6b64\u3002<\/p>\n","protected":false},"author":21,"featured_media":38635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772,3293],"tags":[5869,5870,5871,5872],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2022\/01\/targeting-ad.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38634"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38634"}],"version-history":[{"count":1,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38634\/revisions"}],"predecessor-version":[{"id":38636,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/38634\/revisions\/38636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/38635"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}