{"id":37769,"date":"2021-04-09T00:00:16","date_gmt":"2021-04-08T16:00:16","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=37769"},"modified":"2021-12-10T11:09:53","modified_gmt":"2021-12-10T03:09:53","slug":"ios14%e8%ae%8a%e6%9b%b4%e9%9a%b1%e7%a7%81%e6%ac%8a%e6%94%bf%e7%ad%96-apple%e8%88%87fb%e5%85%a9%e5%a4%a7%e7%a7%91%e6%8a%80%e5%b7%a8%e9%a0%ad%e7%9a%84%e6%88%b0%e7%88%ad","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=37769","title":{"rendered":"iOS14\u8b8a\u66f4\u96b1\u79c1\u6b0a\u653f\u7b56 Apple\u8207FB\u5169\u5927\u79d1\u6280\u5de8\u982d\u7684\u6230\u722d"},"content":{"rendered":"<div class=\"single-post-media clr\">\n<div class=\"post-thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2021\/04\/boxing-gloves.jpg\" alt=\"iOS14\u8b8a\u66f4\u96b1\u79c1\u6b0a\u653f\u7b56 Apple\u8207FB\u5169\u5927\u79d1\u6280\u5de8\u982d\u7684\u6230\u722d\" width=\"500\" height=\"332\" \/><\/div>\n<\/div>\n<div class=\"entry clr\">\n<div class=\"pf-content\">\n<p><strong>\u64b0\u6587\uff0f\u6c5f\u5f65\u6210\u3001\u9ec3\u601d\u9f4a<\/strong><\/p>\n<p><strong>\u885d\u7a81\u767d\u71b1\u5316<\/strong><\/p>\n<p>2020\u5e7412\u6708\u5e95\uff0cFacebook\u65a5\u5de8\u8cc7\u5728\u300a\u7d10\u7d04\u6642\u5831\u300b\u3001\u300a\u83ef\u723e\u8857\u65e5\u5831\u300b\u548c\u300a\u83ef\u76db\u9813\u90f5\u5831\u300b\u4e0a\u520a\u767b\u4e86\u5168\u7248\u5ee3\u544a\uff0c\u6307\u8cacApple\u7684\u65b0\u96b1\u79c1\u653f\u7b56\u6703\u8b93\u4e2d\u5c0f\u578b\u8ce3\u5bb6\u66f4\u96e3\u5f97\u5230\u61c9\u6709\u7684\u66dd\u5149\u3002<\/p>\n<p>Facebook\u53e3\u4e2d\u7684\u300c\u65b0\u96b1\u79c1\u653f\u7b56\u300d\u662fApple\u6700\u65b0\u4f5c\u696d\u7cfb\u7d71iOS14\u7684\u4e00\u9805\u65b0\u7279\u8272\u3002\u904e\u53bb\u958b\u767c\u5546\u900f\u904eApple\u5167\u5efa\u7684\u300c\u958b\u653e\u5ee3\u544a\u8b58\u5225\u78bc\u300d\uff08IDentifier For Advertisers\uff0cIDFA\uff09\u4f86\u8ffd\u8e64\u6bcf\u4e00\u53f0 iOS \u88dd\u7f6e\u3002\u540c\u88dd\u7f6e\u5167\u7684\u4e0d\u540capp\u80fd\u5920\u900f\u904e\u9019\u500bIDFA\u5f97\u77e5\u4f7f\u7528\u8005\u7684\u700f\u89bd\u884c\u70ba\u8207\u504f\u597d\uff0c\u6bd4\u5982\u4f60\u5728FB\u8207\u670b\u53cb\u804a\u4eae\u8272\u7cfb\u7684\u6d0b\u88dd\uff0c\u624b\u6a5f\u4e2d\u7684\u96fb\u5546app\u5c31\u80fd\u5728\u4f60\u6253\u958bapp\u7684\u540c\u6642\u79c0\u51fa\u76f8\u95dc\u7522\u54c1\u8a0a\u606f\u3002IDFA \u4e2d\u80fd\u5132\u5b58\u3001\u5171\u4eab\u7684\u8cc7\u6599\u4e0d\u6b62\u65bc\u6b64\uff0c\u9ea5\u514b\u98a8\u3001\u93e1\u982d\u3001\u76f8\u7247\u3001\u4f4d\u7f6e\u7b49\u8a0a\u606f\u90fd\u662f\u53ef\u4ee5\u88ab\u622a\u53d6\u7684\u3002<\/p>\n<p>\u5728iOS14\u4e4b\u524d\uff0c\u8ffd\u8e64\u9078\u9805\u88ab\u9810\u8a2d\u70ba\u300c\u958b\u555f\u300d\u3002\u4f7f\u7528\u8005\u5011\u5fc5\u9808\u81ea\u884c\u9032\u5165\u300c\u8a2d\u5b9a\u300d\u7576\u4e2d\u624b\u52d5\u95dc\u9589\uff0c\u4f86\u505c\u6b62\u7a0b\u5f0f\u8ffd\u8e64\u81ea\u5df1\u7684\u6d3b\u52d5\u8cc7\u6599\u3002\u4f46\u5728iOS14\u4e2d\uff0c\u9019\u500b\u9078\u9805\u88ab\u6539\u6210\u9810\u8a2d\u300c\u8a62\u554f\u300d\uff0c\u4e5f\u5c31\u662f\u7576\u4f7f\u7528\u8005\u4e0b\u8f09app\u6642\uff0c\u4fbf\u6703\u8df3\u51fa\u300c\u662f\u5426\u7d66\u4e88\u6b0a\u9650\u4f9b\u7a0b\u5f0f\u8ffd\u8e64\u4f60\u5728\u5176\u4ed6app\u6216\u7db2\u7ad9\u7684\u884c\u70ba\uff0c\u4f60\u7684\u8cc7\u6599\u5c07\u88ab\u7528\u4f86\u6295\u653e\u5ba2\u88fd\u5316\u5ee3\u544a\u300d\u7684\u8996\u7a97\uff0c\u7b2c\u4e09\u65b9\u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u5546\u5fc5\u9808\u7372\u5f97\u4f7f\u7528\u8005\u7684\u540c\u610f\u624d\u80fd\u8ffd\u8e64\u3002<\/p>\n<div id=\"attachment_84773\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-84773\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2021\/04\/%E6%96%B0%E7%9A%84iOS%E9%9A%B1%E7%A7%81%E8%A8%AD%E5%AE%9A.jpg\" alt=\"\" width=\"800\" height=\"528\" \/><\/p>\n<p class=\"wp-caption-text\">\u65b0\u7684iOS\u96b1\u79c1\u8a2d\u5b9a<\/p>\n<\/div>\n<p>\u73fe\u5728\u4f60\u767b\u5165Facebook\u7684Audience Network\uff0c\u61c9\u8a72\u6703\u770b\u898b\u4ee5\u4e0b\u516c\u544a\uff1a\u300cFacebook\u5728 iOS 14 \u4e0a\u6295\u905e\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u5ee3\u544a\u7684\u80fd\u529b\u53d7\u5230\u9650\u5236\u3002\u90e8\u5206 iOS 14 \u7528\u6236\u53ef\u80fd\u6703\u770b\u4e0d\u5230\u4efb\u4f55\u4f86\u81ea Audience Network \u7684\u5ee3\u544a\uff0c\u800c\u5176\u4ed6\u7528\u6236\u4ecd\u53ef\u80fd\u6703\u770b\u5230\u6211\u5011\u520a\u767b\u7684\u5ee3\u544a\uff0c\u4f46\u5ee3\u544a\u5167\u5bb9\u53ef\u80fd\u6703\u8f03\u7121\u76f8\u95dc\u6027\u3002\u300d<\/p>\n<p>\u7531\u65bc\u5ee3\u544a\u4e3b\u9396\u5b9a\u53ca\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u7684\u7cbe\u6e96\u5ea6\u4e0b\u964d\u4e0d\u5c11\uff0c\u56e0\u6b64\u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u5546\u548c\u767c\u4f48\u5546\u61c9\u9810\u671f Audience Network\u53caiOS\u5176\u4ed6\u5ee3\u544a\u806f\u64ad\u7db2\u7684CPM\uff08Cost per mille\uff0c\u5343\u6b21\u5370\u8c61\u8cbb\u7528\uff1a\u5ee3\u544a\u6bcf\u986f\u793a1000\u6b21\u6240\u6536\u53d6\u7684\u5ee3\u544a\u8cbb\u7528\uff09\u5c07\u6709\u6240\u4e0b\u4fee\u3002Audience Network \u767c\u4f48\u5546\u7684\u6536\u76ca\u9810\u4f30\u5c07\u6e1b\u5c11\u903e50%\uff0c\u5be6\u969b\u4e0a\u53ef\u80fd\u66f4\u591a\u3002<\/p>\n<p>\u885d\u7a81\u5728Facebook 2020\u5e74\u7b2c\u56db\u5b63\u7684\u767c\u5e03\u6703\u4e0a\u6301\u7e8c\u5347\u7d1a\uff0cMark Zuckerberg\u76f4\u63a5\u7a31Apple\u70ba\u300c\u7af6\u722d\u8005\u300d\u3002\u4eca\u5e742\u6708\u5e95\uff0c\u66f4\u767c\u4f48\u4e86\u7b2c\u4e8c\u652f\u7db2\u8def\u5f71\u97f3\u5ee3\u544a\u300c<a href=\"https:\/\/about.fb.com\/news\/2021\/02\/lets-talk-about-why-personalized-ads-matter\/\">\u8b93\u6211\u5011\u8ac7\u8ac7\u70ba\u4ec0\u9ebc\u5ba2\u88fd\u5316\u5ee3\u544a\u5f88\u91cd\u8981<\/a>\u300d\uff08Let\u2019s Talk About Why Personalized Ads Matter\uff09\uff0c\u4e26\u5c0dApple\u63d0\u8d77\u6cd5\u5f8b\u8a34\u8a1f\u3002<\/p>\n<p>\u5c0d\u6b64\uff0cApple\u7684CEO Tim Cook\u4e5f\u5728Twitter\u56de\u61c9\uff0c\u8a8d\u70ba\uff1a\u4f7f\u7528\u8005\u61c9\u8a72\u6709\u6b0a\u9078\u64c7\u81ea\u5df1\u5982\u4f55\u8207\u5e73\u53f0\u5206\u4eab\u6578\u64da\u3002Facebook\u4ecd\u7136\u53ef\u4ee5\u548c\u5f9e\u524d\u4e00\u6a23\uff0c\u7e7c\u7e8c\u5728\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u4e0a\u53d6\u5f97\u4f7f\u7528\u8005\u8cc7\u6599\uff0c\u53ea\u662f\u5fc5\u9808\u5f97\u5148\u5fb5\u6c42\u7528\u6236\u7684\u540c\u610f\uff1b\u5728\u6578\u64da\u4e0d\u61c9\u8a72\u6feb\u7528\u7684\u5927\u65d7\u4e0b\uff0cCook\u986f\u5f97\u6709\u6043\u7121\u6050\u3002\u56e0\u70ba\u5177\u9ad4\u4f86\u8aaa\uff0cApple\u985b\u8986\u4e86\u4ec0\u9ebc\uff1f<\/p>\n<p><strong>\u8ab0\u4f54\u64da\u9053\u5fb7\u9ad8\u5730\uff1f<\/strong><\/p>\n<p>Apple\u8a8d\u70ba\u6b64\u6b21\u653f\u7b56\u66f4\u65b0\u6e90\u65bc\u5c0a\u91cd\u4f7f\u7528\u8005\u5c0d\u500b\u8cc7\u7684\u63a7\u5236\u6b0a\uff0cFacebook\u5247\u8a8d\u70ba\u5c0f\u5546\u5bb6\u7684\u751f\u5b58\u8207\u500b\u4eba\u5316\u5ee3\u544a\u606f\u606f\u76f8\u95dc\u3002\u4e4d\u770b\u4e4b\u4e0b\u5169\u65b9\u90fd\u53ea\u662f\u60f3\u4fdd\u8b77\u81ea\u5bb6\u7684\u4f7f\u7528\u8005\u2500\u2500Apple\u7dad\u8b77\u679c\u7c89\u7684\u96b1\u79c1\uff0c\u800cFacebook\u4fdd\u8b77\u91d1\u4e3b\u7684\u5229\u76ca\u3002\u5404\u70ba\u5176\u4e3b\uff0c\u539f\u662f\u7121\u53ef\u539a\u975e\uff0c\u4f46Facebook\u70ba\u4e86\u5e36\u98a8\u5411\u800c\u4e0d\u60dc\u626d\u66f2\u6578\u64da\u7684\u505a\u6cd5\uff0c\u537b\u53d7\u5230\u4e86\u5404\u65b9\u7684\u64bb\u4f10\u3002<\/p>\n<p>Facebook\u5728\u5831\u544a\u4e2d\u8072\u7a31\uff1a\u300c\u5982\u679c\u6c92\u6709\u500b\u4eba\u5316\u5ee3\u544a\uff0c\u5c0f\u578b\u4f01\u696d\u5ee3\u544a\u4e3b\u6bcf\u82b1\u4e00\u7f8e\u5143\u6253\u5ee3\u544a\u6240\u7522\u751f\u7684\u92b7\u552e\u984d\u6703\u6e1b\u5c1160\uff05\u4ee5\u4e0a\u3002\u300d\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\uff08<em>Harvard Business Review<\/em>\uff09\u76f4\u8a00\u9019\u6a23\u7684\u8aaa\u6cd5\u4e26\u4e0d\u6b63\u78ba\uff0c\u56e0\u70baFacebook\u770b\u7684\u6578\u64da\u662f\u300c\u5ee3\u544a\u652f\u51fa\u5831\u916c\u7387\u300d\uff08Return on Advertisement Spending\uff0cROAS\uff09\uff0c\u4e5f\u5c31\u662f\u300c\u6d41\u91cf\u5e36\u4f86\u7684\u71df\u6536\/\u7372\u53d6\u6d41\u91cf\u6240\u9700\u7684\u6210\u672c*100%\u300d\u3002\u9019\u500b\u6307\u6a19\u53ea\u53cd\u6620\u4e86\u5ee3\u544a\u652f\u51fa\u8207\u71df\u6536\u4e4b\u9593\u662f\u5426\u300c\u76f8\u95dc\u300d\uff0c\u537b\u7121\u6cd5\u544a\u8a34\u6211\u5011\u5ee3\u544a\u662f\u5426\u300c\u5275\u9020\u4e86\u300d\u9019\u4e9b\u71df\u6536\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u8a2d\u4f01\u696d\u539f\u672c\u5c31\u662f\u91dd\u5c0d\u6d88\u8cbb\u80fd\u529b\u8f03\u9ad8\uff0c\u6216\u8005\u5bb9\u6613\u885d\u52d5\u6d88\u8cbb\u7684\u6d88\u8cbb\u8005\u6295\u653e\u5ee3\u544a\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u4f01\u696d\u6295\u5165\u5ee3\u544a\u7684\u6bcf\u4e00\u5206\u9322\uff0c\u7406\u6240\u7576\u7136\u5730\u5c0d\u61c9\u66f4\u9ad8\u7684\u71df\u6536\uff1b\u4f46\u6211\u5011\u537b\u4e0d\u80fd\u8aaa\u300c\u662f\u500b\u4eba\u5316\u5ee3\u544a\u5275\u9020\u4e86\u9019\u4e9b\u71df\u6536\u300d\uff0c\u56e0\u70ba\u90a3\u4e9b\u6d88\u8cbb\u8005\u672c\u4f86\u5c31\u6709\u6bd4\u8f03\u9ad8\u7684\u6d88\u8cbb\u80fd\u529b\uff0c\u4e26\u975e\u56e0\u70ba\u5ee3\u544a\u7684\u6295\u653e\u800c\u63d0\u9ad8\uff1b\u76f8\u5c0d\u5730\uff0c\u9019\u53cd\u800c\u662f\u4e00\u958b\u59cb\u9078\u64c7\u4ed6\u5011\u4f5c\u70ba\u5ee3\u544a\u91cd\u9ede\u6295\u653e\u5c0d\u8c61\u7684\u539f\u56e0\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0cFacebook\u5f15\u7528\u4e86\u82f1\u570b\u77e5\u540d\u6703\u8a08\u4e8b\u52d9\u6240Deloitee\u7684\u4e00\u4efd\u8abf\u67e5\u5831\u544a\u3002\u5831\u544a\u6578\u64da\u986f\u793a\uff1a\u7f8e\u570b\u5883\u5167\u670944%\u7684\u4e2d\u5c0f\u4f01\u696d\uff0c\u5728\u75ab\u60c5\u671f\u9593\u958b\u59cb\u4f7f\u7528\u6216\u589e\u52a0\u4e86\u5b9a\u5411\u5ee3\u544a\u7684\u6295\u653e\u3002\u4f46\u53cd\u904e\u4f86\u8aaa\uff1a\u5176\u5be6\u6709\u903e\u4e94\u6210\u4ee5\u4e0a\u7684\u4e2d\u5c0f\u4f01\u696d\uff0c\u7e2e\u6e1b\u3001\u505c\u6b62\u6216\u5f9e\u672a\u4f7f\u7528\u5b9a\u5411\u5ee3\u544a\u3002\u5728\u540c\u4e00\u4efdDeloitee\u7684\u5831\u544a\u4e2d\u4e5f\u6709\u63d0\u5230\uff1a\u670935%\u7684\u7f8e\u570b\u4f01\u696d\u958b\u59cb\u63a1\u7528\u6216\u589e\u52a0\u4e86\u300c\u975e\u5b9a\u5411\u5ee3\u544a\u300d\u7684\u6295\u653e\u3002\u800c\u9019\u9805\u6578\u64da\uff0835% vs 44%\uff09\uff0c\u6b63\u8aaa\u660e\u4e86<a href=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/?p=82775\">\u5b9a\u5411\u5ee3\u544a\u5176\u5be6\u4e26\u4e0d\u7279\u5225<\/a>\u3002<\/p>\n<p>Apple\u770b\u4f3c\u5728\u9019\u5834\u8ad6\u6230\u4e2d\u5168\u8eab\u800c\u9000\uff0c\u4f46\u9664\u53bb\u4e86\u4f7f\u7528\u8005\u8ffd\u8e64\uff0c\u679c\u7c89\u7684\u9ad4\u9a57\u537b\u4e0d\u4e00\u5b9a\u6703\u66f4\u597d\u3002\u751f\u6d3b\u4e2d\u6709\u8a31\u591a\u7684\u514d\u8cbb\u670d\u52d9\u662f\u9760\u8457\u5ee3\u544a\u6536\u5165\u652f\u6490\u7684\uff0c\u6bd4\u5982\u65b0\u805e\u983b\u9053\u3001Youtube\u3001\u6296\u97f3\u7b49\u5a1b\u6a02\u5a92\u9ad4\u5e73\u53f0\u90fd\u4e0d\u662f\u4ee5\u6d88\u8cbb\u8005\u4ed8\u8cbb\u70ba\u4e3b\u8981\u71df\u5229\u6a21\u5f0f\u3002\u82e5\u95dc\u6389\u4e86\u500b\u4eba\u5316\u8ffd\u8e64\uff0c\u4f7f\u7528\u8005\u770b\u5230\u7684\u5ee3\u544a\u53ef\u80fd\u6703\u548c\u81ea\u5df1\u975e\u5e38\u4e0d\u76f8\u95dc\uff0c\u5f9e\u800c\u4f7f\u4f60\u89ba\u5f97\u5ee3\u544a\u4ee4\u4eba\u96e3\u4ee5\u5fcd\u53d7\u3002\u8aa0\u5982Facebook\u6240\u8a00\uff0c\u63a1\u7528\u514d\u8cbb\u7b56\u7565\uff08\u5728app\u5167\u5d4c\u5165\u5ee3\u544a\u4f86\u7372\u5229\uff09\u7684\u4e2d\u5c0f\u578biOS\u958b\u767c\u8005\u4e5f\u6703\u662f\u9019\u6ce2\u6539\u7248\u7684\u91cd\u707d\u6236\uff0c\u9010\u6f38\u5931\u53bb\u5ee3\u544a\u4e3b\u7684\u9752\u775e\uff0c\u4f7f\u5f97\u539f\u672c\u7684\u71df\u5229\u6a21\u5f0f\u96e3\u4ee5\u7dad\u6301\u3002<\/p>\n<p><strong>\u58df\u65b7\u5730\u4f4d<\/strong><\/p>\n<p>\u9664\u4e86Facebook\u8207Apple\u4e4b\u9593\u7684\u5c0d\u7acb\uff0c\u5404\u570b\u653f\u5e9c\u8207\u9019\u4e9b\u79d1\u6280\u5de8\u982d\u4e4b\u9593\uff0c\u95dc\u4fc2\u4e5f\u6108\u767c\u7dca\u7e43\u3002\u4e00\u65b9\u9762\u8207\u9019\u4e9b\u79d1\u6280\u5de8\u7378\u5e38\u5e74\u6feb\u7528\u4f7f\u7528\u8005\u6578\u64da\u3001\u4fb5\u72af\u7528\u6236\u96b1\u79c1\u6709\u95dc\uff1b\u4f46\u6709\u66f4\u5927\u4e00\u90e8\u5206\uff0c\u6e90\u81ea\u5b83\u5011\u5728\u5e02\u5834\u4e0a\u7684\u58df\u65b7\u5730\u4f4d\u3002<\/p>\n<p>2020\u5e74\u4e0b\u534a\u5e74\uff0c\u6b50\u76df\u53ca\u7f8e\u570b\u653f\u5e9c\u63a5\u9023\u5411\u79d1\u6280\u5de8\u982d\u63d0\u51fa\u53cd\u6258\u62c9\u65af\u6cd5\u7684\u8a34\u8a1f\u3002\u5728\u7f8e\u570b\u570b\u6703\u53cd\u58df\u65b7\u5c0f\u7d44\u59d4\u54e1\u6703\u7684\u807d\u8b49\u6703\u4e2d\uff0c\u7f8e\u570b\u773e\u8b70\u9662\u50b3\u559a\u4e86Google\u3001Apple\u3001Amazon\u8207Facebook\uff0c\u8a0e\u8ad6\u9019\u4e9b\u79d1\u6280\u5de8\u982d\u662f\u5426\u8a72\u53d7\u5230\u53cd\u6258\u62c9\u65af\u6cd5\u7684\u7ba1\u7406\uff0c\u6700\u5f8c\u8a8d\u5b9a\u9019\u79d1\u6280\u56db\u5927\u5de8\u982d\uff08Big Tech 4\uff09\u5b58\u6709\u58df\u65b7\u884c\u70ba\u3002<\/p>\n<p>\u7f8e\u570b\u806f\u90a6\u8cbf\u6613\u59d4\u54e1\u6703\uff08FTC\uff09\u66f4\u9ede\u540dFacebook\u5229\u7528\u5176\u5728\u793e\u7fa4\u7db2\u8def\u7684\u4e3b\u5c0e\u5730\u4f4d\u6536\u8cfc\u4e26\u627c\u6bba\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\uff0c\u85c9\u6b64\u78ba\u4fdd\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u4e0d\u6703\u6d41\u5931\u3002FTC\u8981\u6c42\u6cd5\u9662\u5f37\u5236 Facebook \u5c07 Instagram\u8207WhatsApp \u7368\u7acb\u51fa\u4f86\uff0c\u4e26\u9650\u5236 Facebook \u4e0d\u5f97\u518d\u9032\u884c\u50f9\u503c\u4e00\u5343\u842c\u7f8e\u5143\u4ee5\u4e0a\u7684\u4f75\u8cfc\u6848\u3002<\/p>\n<p>Apple\u5728\u9019\u65b9\u9762\u4e5f\u4e0d\u60f6\u591a\u8b93\u3002\u5176\u6b7b\u5fe0\u7684\u64c1\u8b77\u8005\u3001\u81ea\u6210\u4e00\u683c\u7684\u8edf\u786c\u9ad4\u751f\u614b\u7cfb\u7d71\uff0cApple\u6d89\u53ca\u7684\u662f\u6574\u500b\u751f\u614b\u7cfb\u7684\u58df\u65b7\u3002\u9664\u4e86\u5c0d\u6240\u6709\u7533\u8acb\u4e0a\u67b6Apple\u5546\u5e97\u7684\u61c9\u7528\u7a0b\u5f0f\u6536\u53d630%\u7684\u9ad8\u984d\u624b\u7e8c\u8cbb\uff0c\u5f9e\u4e00\u822c\u904a\u6232\u5167\u8cfc\u8cb7\u9078\u9805\u7684\u5206\u6f64\u5230\u7dda\u4e0a\u5546\u5e97\u7684\u8cb7\u8ce3\uff0cApple\u90fd\u8981\u5206\u4e00\u676f\u7fb9\uff0c\u4e00\u65e6\u88ab\u767c\u73fe\u6709app\u4f01\u5716\u300c\u9003\u7a05\u300d\uff0cApple\u5c07\u76f4\u63a5\u4e0b\u67b6\u4e26\u7981\u6b62\u958b\u767c\u8005\u518d\u767b\u5165\u3002\u7db2\u8def\u904a\u6232\u300c\u8981\u585e\u82f1\u96c4\u300d\uff08Fortnite\uff09\u7684\u958b\u767c\u5546Epic Games\uff0c\u4fbf\u662f\u9019\u4e00\u898f\u5b9a\u4e0b\u7684\u53d7\u5bb3\u8005\u3002<\/p>\n<p>Epic Games\u65bc\u662f\u8207<a href=\"https:\/\/www.ithome.com.tw\/news\/131475\">Spotify<\/a>\u7b4913\u5bb6\u6709\u8457\u76f8\u540c\u5883\u9047\u7684\u696d\u8005\uff0c\u6210\u7acb\u4e86\u300cAPP\u516c\u5e73\u6027\u806f\u76df\u300d\uff08Coalition for App Fairness\uff0cCAF\uff09\u63d0\u8d77\u4e00\u7cfb\u5217\u7684\u8a34\u8a1f\uff0c\u5e0c\u671b\u53ef\u4ee5\u6253\u7834Apple\u7684\u58df\u65b7\u3002\u7121\u5948\u7684\u662f\uff0c\u591a\u540dCAF\u6210\u54e1\u4e8b\u5f8c\u900f\u904e\u5354\u5546\uff0c\u722d\u53d6\u5230\u4e86\u8f03\u4e00\u822c\u4e2d\u5c0f\u958b\u767c\u8005\u66f4\u4f4e\u7684\u300c\u860b\u679c\u7a05\u300d\u3002<\/p>\n<div id=\"attachment_84774\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-84774\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2021\/04\/CAF%E5%AE%98%E7%B6%B2%E6%88%AA%E5%9C%96.png\" alt=\"\" width=\"960\" height=\"420\" \/><\/p>\n<p class=\"wp-caption-text\">Apple\u5c0d\u4e0a\u67b6\u7684\u61c9\u7528\u7a0b\u5f0f\u62bd\u53d6\u9ad8\u984d\u300c\u860b\u679c\u7a05\u300d\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1aCoalition for App Fairness\uff09<\/p>\n<\/div>\n<p><strong>\u5404\u754c\u53cd\u61c9<\/strong><\/p>\n<p>\u91dd\u5c0dApple\u6b64\u6b21\u66f4\u65b0\uff0c\u4e2d\u570b\u591a\u5bb6\u5927\u578b\u8edf\u9ad4\u958b\u767c\u5546\u8207Facebook\u62b1\u6301\u8457\u76f8\u540c\u7684\u7acb\u5834\uff0c\u60f3\u65b9\u8a2d\u6cd5\u7e5e\u904eiOS14\u7684IDFA\u9650\u5236\uff0c\u7e7c\u7e8c\u5728\u672a\u7d93\u4f7f\u7528\u8005\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u6536\u96c6\u8cc7\u8a0a\u3002\u7531\u6296\u97f3\u6bcd\u516c\u53f8\u5b57\u7bc0\u8df3\u52d5\uff08ByteDance\uff09\u8207\u9a30\u8a0a\u70ba\u9996\u7684\u4e2d\u570b\u4f01\u696d\uff0c\u6b63\u5728\u7814\u64ec\u6539\u7528\u6709\u4e2d\u570b\u5b98\u65b9\u652f\u6301\u7684\u300c\u4e2d\u570b\u5ee3\u544a\u5354\u6703\u4e92\u806f\u7db2\u5ee3\u544a\u6a19\u8b58\u300d\uff08CAID\uff09\u3002\u4e2d\u570b\u5ee3\u544a\u5354\u6703\u8207Apple\u767c\u8a00\u4eba\u5747\u62d2\u7d55\u5c0d\u6b64\u4e8b\u505a\u51fa\u4efb\u4f55\u56de\u61c9\uff0c\u4f46Apple\u91cd\u7533\u4e0d\u6703\u958b\u653e\u4efb\u4f55\u4f8b\u5916\u3002<\/p>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u6cd5\u570b\u7af6\u722d\u7ba1\u5236\u6a5f\u95dc\uff08Autorit\u00e9 de la concurrence\uff09\u4e5f\u958b\u59cb\u6aa2\u9a57Apple\u7684\u9019\u9805\u66f4\u65b0\u662f\u5426\u540c\u6a23\u9069\u7528\u65bc\u81ea\u8eab\u7684\u6578\u64da\u6536\u96c6\uff0c\u4e14\u662f\u5426\u85c9\u6b64\u4f7f\u5f97\u5176\u4ed6\u7af6\u722d\u8005\u660e\u986f\u8da8\u65bc\u52a3\u52e2\u3002\u8207\u6b64\u540c\u6642\uff0c\u7f8e\u570b\u3001\u6b50\u76df\u3001\u82f1\u570b\u548c\u8377\u862d\u76e3\u7ba1\u6a5f\u69cb\u4e5f\u7d1b\u7d1b\u5c0dApple\u5c55\u958b\u5404\u81ea\u7684\u8abf\u67e5\u3002<\/p>\n<p>\u96a8\u8457\u6b50\u6d32\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u7bc4\u300b\uff08<em>General Data Protection Regulation<\/em>\uff0cGDPR\uff09\u7684\u516c\u4f48\uff0c\u6211\u5011\u958b\u59cb\u91cd\u62fe\u5c0d\u81ea\u8eab\u8cc7\u6599\u7684\u638c\u63e1\u6b0a\uff0c\u4f46\u8981\u5982\u4f55\u62ff\u634f\u5206\u5bf8\uff1f\u653f\u5e9c\u53c8\u61c9\u8a72\u64d4\u4efb\u4ec0\u9ebc\u6a23\u7684\u89d2\u8272\uff1f\u65b9\u4fbf\u548c\u96b1\u79c1\u5c31\u50cf\u9b5a\u8207\u718a\u638c\uff0c\u4e0d\u53ef\u517c\u5f97\u3002<\/p>\n<p><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n<ul>\n<li>Crane, E. (2020).\u00a0<a href=\"https:\/\/www.dailymail.co.uk\/news\/article-9060111\/Facebook-slams-Apple-ad-campaign-iPhone-privacy-changes.html\">Facebook slams Apple in ad campaign over iPhone privacy changes<\/a>.<\/li>\n<li>de Langhe, B., &amp; Puntoni, S. (2021).\u00a0<a href=\"https:\/\/hbr.org\/2021\/02\/facebooks-misleading-campaign-against-apples-privacy-policy\">Facebook\u2019s Misleading Campaign Against Apple\u2019s Privacy Policy<\/a>.<\/li>\n<li>Glazer, E., Higgins, T., &amp; Seetharaman, D. (2021).\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/facebook-meets-apple-in-clash-of-the-tech-titanswe-need-to-inflict-pain-11613192406\">Facebook Meets Apple in Clash of the Tech Titans\u2014\u2018We Need to Inflict Pain<\/a>\u2019.<\/li>\n<li>Hecht, A. (2021).\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/366403\">Are Facebook\u2019s Best Days Behind It?.<\/a><\/li>\n<li>Hussain, A. (2021).\u00a0<a href=\"https:\/\/www.ithinkdiff.com\/facebook-att-ad-campaign-against-apple\/\">Facebook launches new ad campaign to highlight importance of personalized ads ahead of Apple\u2019s ATT feature launch<\/a>.<\/li>\n<li>Nicas, J., &amp; Isaac, M. (2020).\u00a0<a href=\"https:\/\/www.nytimes.com\/2020\/12\/16\/technology\/facebook-takes-the-gloves-off-in-feud-with-apple.html?action=click&amp;module=News&amp;pgtype=Homepage\">Facebook Takes the Gloves Off in Feud with Apple<\/a>.<\/li>\n<li>Snider, M. (2021).\u00a0<a href=\"https:\/\/www.usatoday.com\/story\/tech\/2021\/03\/09\/facebook-apple-iphone-data-privacy-ios-14-lawsuit-feud\/6888907002\/\">Why Facebook and Apple are fighting over your iPhone<\/a>.<\/li>\n<li>White, A., &amp; Fouquet, H. (2021).\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-03-17\/apple-faces-french-antitrust-probe-into-ios-14-ad-changes\">Apple Dodges French Antitrust Order on Ad Rules Amid Probe<\/a>.<\/li>\n<li>\u9322\u7ae5\u5fc3\uff08\u6c11\u570b110\u5e74\uff09\u3002<strong><a href=\"https:\/\/www.yicai.com\/news\/100987772.html\">\u860b\u679c\u96b1\u79c1\u653f\u7b56\u71df\u91cd\u5927\u8abf\u6574 \u4e2d\u570b\u5ee3\u544a\u5de8\u982d\u7814\u7a76\u61c9\u5c0d\u65b9\u6848<\/a><\/strong>\u3002<\/li>\n<\/ul>\n<p>(\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u66f4\u65b0\u4e86\u4f7f\u7528\u8005\u96b1\u79c1\u548c\u6578\u64da\u4f7f\u7528\u653f\u7b56\uff0c\u628aFacebook\u6c23\u70b8\u4e86\u3002Apple\u5728 iOS 14 \u4e2d\uff0c\u66f4\u65b0\u4e86\u4f7f\u7528\u8005\u96b1\u79c1\u548c\u6578\u64da\u4f7f\u7528\u653f\u7b56\u3002\u672a\u4f86\uff0c\u7cfb\u7d71\u5c07\u4e3b\u52d5\u8a62\u554f\u4f7f\u7528\u8005\u662f\u5426\u5c07\u5141\u8a31APP\u8ffd\u8e64\uff0c\u4e26\u63d0\u4f9b\u986f\u800c\u6613\u898b\u7684\u6388\u6b0a\u63d0\u9192\u3002\u9019\u4e00\u6ce2ATT\uff08App Tracking Transparency\uff09\u653f\u7b56\u66f4\u65b0\uff0c\u9810\u6599\u5c07\u5c0e\u81f4Facebook\u7684\u884c\u52d5\u806f\u64ad\u5ee3\u544a\uff08Audience Network\uff09\u6536\u5165\u780d\u534a\uff0cFacebook\u61a4\u800c\u5c0dApple\u767c\u8d77\u4e00\u7cfb\u5217\u7684\u6cd5\u5f8b\u548c\u8f3f\u8ad6\u6230\u3002<\/p>\n","protected":false},"author":21,"featured_media":37770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772,3293],"tags":[5280,5081,5075,5270],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/12\/boxing-gloves.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37769"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37769"}],"version-history":[{"count":1,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37769\/revisions"}],"predecessor-version":[{"id":37771,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37769\/revisions\/37771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/37770"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}