{"id":37716,"date":"2021-06-14T00:00:29","date_gmt":"2021-06-13T16:00:29","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=37716"},"modified":"2021-12-07T11:52:59","modified_gmt":"2021-12-07T03:52:59","slug":"%e5%be%9e%e7%be%85%e8%88%88%e9%9b%85%e5%88%b0%e8%bb%8d%e6%94%bf%e5%ba%9c%e6%94%bf%e8%ae%8a-tiktok%e6%ad%a3%e5%9c%a8%e7%b7%ac%e7%94%b8%e9%87%8d%e8%b9%88facebook%e7%9a%84%e8%a6%86%e8%bd%8d","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=37716","title":{"rendered":"\u5f9e\u7f85\u8208\u96c5\u5230\u8ecd\u653f\u5e9c\u653f\u8b8a TikTok\u6b63\u5728\u7dec\u7538\u91cd\u8e48Facebook\u7684\u8986\u8f4d"},"content":{"rendered":"<div class=\"single-post-media clr\">\n<div class=\"post-thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/highscope.ch.ntu.edu.tw\/wordpress\/wp-content\/uploads\/2021\/06\/TikTok.jpg\" alt=\"\u5f9e\u7f85\u8208\u96c5\u5230\u8ecd\u653f\u5e9c\u653f\u8b8a TikTok\u6b63\u5728\u7dec\u7538\u91cd\u8e48Facebook\u7684\u8986\u8f4d\" width=\"500\" height=\"333\" \/><\/div>\n<\/div>\n<div class=\"entry clr\">\n<div class=\"pf-content\">\n<p><strong>\u7de8\u8b6f\uff0f\u8a31\u5b88\u5091<\/strong><\/p>\n<p><strong>\u6b77\u53f2\u91cd\u6f14<\/strong><\/p>\n<p>2021\u5e742\u67081\u65e5\uff0c\u7dec\u7538\u8ecd\u65b9\u767c\u52d5\u653f\u8b8a\uff0c\u63a8\u7ffb\u597d\u4e0d\u5bb9\u6613\u6210\u7acb\u7684\u6c11\u9078\u653f\u5e9c\uff0c\u5f15\u767c\u5404\u5730\u5927\u898f\u6a21\u793a\u5a01\u3002\u8ecd\u65b9\u4ee5\u6b66\u529b\u93ae\u58d3\u56de\u61c9\u6c11\u610f\uff0c\u9020\u6210\u793a\u5a01\u8005\u6b7b\u50b7\uff0c\u5c07\u6574\u500b\u570b\u5bb6\u63a8\u5165\u66f4\u5927\u7684\u885d\u7a81\u4e2d\u3002\u8207\u6b64\u540c\u6642\uff0c\u7dec\u7538\u5e74\u8f15\u4eba\u611b\u7528\u7684\u793e\u4ea4\u5e73\u53f0TikTok\uff0c\u537b\u958b\u59cb\u51fa\u73fe\u5927\u91cf\u8207\u8ecd\u653f\u5e9c\u76f8\u95dc\u7684\u77ed\u7247\u3002\u6709\u4e9b\u6beb\u4e0d\u63a9\u98fe\u5730\u8868\u9054\u5c0d\u8ecd\u4eba\u7684\u540c\u60c5\uff0c\u4e26\u5408\u7406\u5316\u8ecd\u65b9\u7684\u6b98\u9177\u884c\u5f91\uff1b\u6709\u4e9b\u5247\u662f\u6563\u4f48\u932f\u8aa4\u8a0a\u606f\uff0c\u7528\u4ee5\u6df7\u6dc6\u3001\u5206\u5316\u793a\u5a01\u8005\uff0c\u9020\u6210\u5167\u9b28\uff1b\u66f4\u6709\u751a\u8005\uff0c\u63ee\u821e\u8457\u69cd\u652f\u4ee5\u6b7b\u4ea1\u606b\u5687\u5e74\u8f15\u4eba\u4e0d\u8981\u4e0a\u8857\u793a\u5a01\u3002<\/p>\n<p>\u7136\u800c\uff0c\u9762\u5c0d\u66b4\u529b\u5a01\u8105\u8207\u932f\u8aa4\u8a0a\u606f\u6fc0\u589e\uff0cTikTok\u986f\u5f97\u6beb\u7121\u9632\u5099\uff0c\u76f4\u5230\u4e09\u6708\u521d\u624d\u958b\u59cb\u8457\u624b\u522a\u9664\u76f8\u95dc\u77ed\u7247\uff0c\u800c\u4e14\u57f7\u884c\u901f\u5ea6\u7de9\u6162\u3001\u6a19\u6e96\u53c8\u4e0d\u4e00\u81f4\u3002TikTok\u7684\u53cd\u61c9\u5728\u5916\u754c\u770b\u4f86\u986f\u5f97\u683c\u5916\u8af7\u523a\u2500\u2500\u56e0\u70ba\u65e9\u57282016\u5e74\u91dd\u5c0d\u7f85\u8208\u96c5\u4eba\u7684\u7a2e\u65cf\u6e05\u6d17\u904b\u52d5\u4e2d\uff0cFacebook\u5c31\u66fe\u56e0\u70ba\u672a\u80fd\u53ca\u6642\u522a\u9664\u5e73\u53f0\u4e0a\u7684\u4ec7\u6068\u8a00\u8ad6\u800c\u88ab\u5916\u754c\u64bb\u4f10\u3002\u806f\u5408\u570b\u4eba\u6b0a\u5c08\u5bb6\u66f4\u76f4\u63a5\u4e86\u7576\u5730\u8868\u793a\uff1a\u7576\u6642\u90a3\u4e9b\u672a\u7d93\u67e5\u8b49\u7684\u4ec7\u6068\u8a00\u8ad6\uff0c\u5c0d\u65bc\u7dec\u7538\u5c11\u6578\u6c11\u65cf\u7684\u7a2e\u65cf\u6ec5\u7d55\u8d77\u4e86\u300c\u6c7a\u5b9a\u6027\u300d\u7684\u4f5c\u7528\u3002TikTok\u5f88\u660e\u986f\u672a\u66fe\u5f9eFacebook\u7684\u524d\u4f8b\u4e2d\u5b78\u7fd2\u5230\u4efb\u4f55\u6559\u8a13\u3002<\/p>\n<p><strong>\u76f2\u76ee\u8ffd\u6c42\u81ea\u52d5\u5316\u7684\u5f8c\u679c<\/strong><\/p>\n<p>\u63a5\u9023\u5169\u6b21\u4e8b\u4ef6\uff0c\u7a81\u986f\u51fa\u7576\u524d\u7db2\u8def\u793e\u4ea4\u5a92\u9ad4\u4e00\u500b\u7cfb\u7d71\u6027\u7684\u554f\u984c\uff1a\u5e73\u53f0\u7528\u91cf\u5728\u4e16\u754c\u5404\u5730\u5927\u5e45\u6210\u9577\uff0c\u4f46\u4f01\u696d\u76e3\u7ba1\u7576\u5730\u5e73\u53f0\u5167\u5bb9\u7684\u80fd\u529b\u537b\u6c92\u6709\u8ddf\u4e0a\u3002\u7dec\u75385,000\u842c\u4eba\u53e3\uff0c\u67091,800\u842c\u4eba\u662fFacebook\u7684\u6d3b\u8e8d\u7528\u6236\u3002\u4e5f\u5c31\u662f\u8aaa\uff1a\u90a3\u4e9b\u932f\u8aa4\u8a0a\u606f\u548c\u4ec7\u6068\u8a00\u8ad6\uff0c\u4ee5\u8ff7\u56e0\u3001\u54cf\u5716\u3001\u4e00\u5b57\u591a\u7fa9\u7684\u65b9\u5f0f\u6df1\u85cf\u5728\u7576\u5730\u7684\u6d77\u91cf\u8a0a\u606f\u4e2d\u3002\u9019\u4e9b\u8de8\u570b\u79d1\u6280\u516c\u53f8\u986f\u7136\u6c92\u6709\u6e96\u5099\u597d\u5982\u4f55\u61c9\u5c0d\u8207\u6bcd\u570b\u6709\u8457\u8fe5\u7570\u6587\u5316\u7684\u4f7f\u7528\u8005\u3002\u4e00\u65e6\u767c\u751f\u52d5\u76ea\uff0c\u7b2c\u4e00\u6642\u9593\u53ea\u80fd\u675f\u624b\u7121\u7b56\u3002<\/p>\n<p>\u8ffd\u6839\u7a76\u67e2\uff0c\u9019\u4e00\u90e8\u5206\u4f86\u81ea\u65bc\u79d1\u6280\u7684\u50b2\u6162\uff0c\u4e00\u90e8\u5206\u4f86\u81ea\u65bc\u793e\u7fa4\u5a92\u9ad4\u552f\u5229\u662f\u5716\u7684\u5546\u696d\u6a21\u5f0f\u3002\u7db2\u8def\u6642\u4ee3\u4e0b\uff0c\u793e\u7fa4\u5a92\u9ad4\u6d41\u884c\u8457\u300c\u6f14\u7b97\u6cd5\u7121\u6240\u4e0d\u80fd\u300d\u7684\u8ff7\u601d\uff0c\u4f46\u4ee5\u7f85\u8208\u96c5\u4eba\u4e8b\u4ef6\u70ba\u4f8b\uff0c\u53ea\u6709\u5fb9\u5e95\u4e86\u89e3\u7576\u5730\u793e\u6703\u8207\u6587\u5316\u7684\u4eba\uff0c\u624d\u80fd\u5f88\u5feb\u770b\u61c2\u4e26\u5f9e\u4e2d\u6311\u9078\u51fa\u554f\u984c\u8a00\u8ad6\u3002\u5728\u76f8\u95dc\u6280\u8853\u5c1a\u672a\u6210\u719f\u7684\u524d\u63d0\u4e0b\uff0c\u9019\u4e9b\u4f01\u696d\u4ecd\u7136\u4ee5\u62d3\u5c55\u7528\u6236\u70ba\u6838\u5fc3\u76ee\u6a19\uff0c\u7406\u6240\u7576\u7136\u9020\u5c31\u4e86\u73fe\u4eca\u9019\u756a\u5c40\u9762\uff1a\u6240\u6709\u4eba\u90fd\u5728\u8ced\uff0c\u8ced\u6709\u4e00\u5929\u53ef\u4ee5\u958b\u767c\u51fa\u300c\u653e\u8af8\u56db\u6d77\u7686\u6e96\u300d\u7684\u6f14\u7b97\u6cd5\u4f86\u638c\u63e1\u76ee\u524d\u53ea\u6709\u4eba\u985e\u624d\u80fd\u52dd\u4efb\u7684\u5de5\u4f5c\uff0c\u4e5f\u8ced\u81ea\u5df1\u4e0d\u4e00\u5b9a\u6703\u90a3\u9ebc\u5012\u6963\u9047\u5230\u985e\u4f3c\u7684\u793e\u6703\u885d\u7a81\u3002\u6628\u5929\u662fFacebook\uff0c\u4eca\u5929\u662fTikTok\uff0c\u660e\u5929\u6216\u8a31\u53c8\u662f\u53e6\u4e00\u500b\u65b0\u7684App\u3002<\/p>\n<p><strong>\u5f9e\u932f\u4e2d\u5b78<\/strong><\/p>\n<p>\u4e0d\u904e\u4e00\u5207\u4f3c\u4e4e\u6c92\u6709\u90a3\u9ebc\u60b2\u89c0\u30022020\u5e74\uff0cFacebook\u5617\u8a66\u4e86\u4e00\u5957\u65b0\u7cfb\u7d71\uff0c\u540c\u6642\u64f4\u7de8\u7576\u5730\u5de5\u4f5c\u4eba\u54e1\uff0c\u4e26\u6388\u4e88\u7dec\u7538\u7684\u975e\u71df\u5229\u7d44\u7e54\u548c\u4e8b\u5be6\u67e5\u6838\u5925\u4f34\u66f4\u9ad8\u7684\u6b0a\u9650\uff0c\u7528\u65bc\u8b58\u5225\u4e26\u522a\u9664\u8207\u5927\u9078\u6709\u95dc\u7684\u932f\u8aa4\u8a0a\u606f\uff0c\u5f97\u5230\u4e86\u7dec\u7538\u6c11\u9593\u5718\u9ad4\u7684\u9ad8\u5ea6\u8b9a\u63da\u3002\u53ea\u662f\u7a0d\u5acc\u8af7\u523a\u7684\u662f\uff0cFacebook\u5148\u524d\u7684\u5931\u6557\uff0c\u537b\u4e5f\u9020\u5c31\u4e86\u4ef0\u5149\uff08\u7dec\u7538\u7b2c\u4e00\u5927\u57ce\uff09\u5065\u5168\u7684\u6578\u4f4d\u6b0a\u76ca\u751f\u614b\u2500\u2500\u7dec\u7538\u79d1\u6280\u793e\u7fa4\u767c\u5c55\u51fa\u4e00\u5957\u7368\u7279\u7684\u300c\u6253\u5047\u653b\u7565\u300d\uff0c\u5229\u7528Facebook\u7684\u5e73\u53f0\u4ecb\u9762\u6a19\u8a18\u5047\u6d88\u606f\u6216\u4ec7\u6068\u8a00\u8ad6\uff0c\u6548\u7387\u751a\u81f3\u6bd4Facebook\u5167\u90e8\u4f86\u5f97\u9ad8\u3002<\/p>\n<p>\u76f8\u8f03\u4e4b\u4e0b\uff0cTikTok\u5247\u5e7e\u4e4e\u9084\u8655\u65bc\u6478\u7d22\u968e\u6bb5\u2500\u2500\u6c92\u6709\u548c\u672c\u5730\u7d44\u7e54\u5408\u4f5c\uff0c\u751a\u81f3\u5b8c\u5168\u6c92\u63a5\u89f8\u5230\u7576\u5730\u7684\u7db2\u8def\u793e\u7fa4\u3002\u6c11\u9593\u5718\u9ad4\u7dec\u7538\u8cc7\u901a\u79d1\u6280\u4fc3\u9032\u767c\u5c55\u7d44\u7e54\uff08Myanmar ICT for Development Organization\uff0cMIDO\uff09\u57f7\u884c\u9577Htaike Aung\u8868\u793a\uff1a\u300c\u6211\u5011\u4e0d\u77e5\u9053\uff3bTikTok\uff3d\u662f\u8ab0\uff0c\u4e5f\u5b8c\u5168\u4e0d\u4e86\u89e3\u5b83\u5011\u5728\u505a\u4ec0\u9ebc\u3002\u300d\u96d6\u7136ByteDance\uff08TikTok\u6bcd\u516c\u53f8\uff09\u4e5f\u57282020\u5e7412\u6708\u4e0b\u65ec\uff08\u7dec\u7538\u5927\u9078\u5f8c\u4e00\u500b\u591a\u6708\uff09\u7a4d\u6975\u62db\u8058\u5177\u7dec\u7538\u8a9e\u80fd\u529b\u7684\u54e1\u5de5\u4ee5\u5373\u6642\u8655\u7406\u554f\u984c\u5167\u5bb9\uff0c\u4f46\u82e5\u8981\u907f\u514d\u91cd\u8e482016\u5e74Facebook\u7684\u8986\u8f4d\uff0c\u986f\u7136TikTok\u9084\u5fc5\u9808\u6709\u66f4\u591a\u884c\u52d5\u3002<\/p>\n<p><strong>\u7de8\u8b6f\u4f86\u6e90<\/strong><\/p>\n<ul>\n<li>Guest et al.,\u00a0<a href=\"https:\/\/restofworld.org\/2021\/tiktok-is-repeating-facebooks-mistakes-in-myanmar\/?mc_cid=93434d73de\">\u201cTikTok is repeating Facebook\u2019s mistakes in Myanmar\u201d<\/a>,\u00a0<em>Rest of World<\/em>, 2021.<\/li>\n<\/ul>\n<p><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n<ol>\n<li>Schwartz,\u00a0<a href=\"https:\/\/restofworld.org\/2020\/facebook-myanmar-scale\/\">\u201cThe trouble with scale\u201d<\/a>,\u00a0<em>Rest of World<\/em>, 2021<\/li>\n<li>BBC Trending,\u00a0<a href=\"https:\/\/www.bbc.com\/zhongwen\/trad\/world-45494444\">\u81ea\u7531\u4e16\u754c\u88cf\u5931\u63a7\u7684\u4ec7\u6068 Facebook\u7dec\u7538\u91ce\u883b\u751f\u9577\u53f2<\/a>,\u00a0<em>BBC<\/em>, 2018.<\/li>\n<\/ol>\n<p>(\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\u7dec\u7538\u8ecd\u653f\u5e9c\u653f\u8b8a\u5f15\u767c\u5404\u5730\u5927\u898f\u6a21\u793a\u5a01\u3002\u9762\u5c0d\u66b4\u529b\u5a01\u8105\u4ee5\u53ca\u8ecd\u65b9\u7684\u6ef2\u900f\uff0c\u7db2\u8def\u793e\u7fa4\u5a92\u9ad4\u51fa\u4e4e\u610f\u6599\u5730\u5b8c\u5168\u6c92\u6709\u4efb\u4f55\u9632\u5099\u3002<\/p>\n","protected":false},"author":21,"featured_media":37717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772,3293],"tags":[5243,4140,5244,5245],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/12\/TikTok.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37716"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37716"}],"version-history":[{"count":1,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37716\/revisions"}],"predecessor-version":[{"id":37718,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37716\/revisions\/37718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/37717"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}