{"id":37279,"date":"2021-09-24T17:30:10","date_gmt":"2021-09-24T09:30:10","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=37279"},"modified":"2021-10-04T19:37:15","modified_gmt":"2021-10-04T11:37:15","slug":"%e5%8f%8d%e7%a7%91%e6%8a%80%e5%a3%9f%e6%96%b7-%e4%b8%80%e5%a0%b4%e6%8a%95%e9%bc%a0%e5%bf%8c%e5%99%a8%e7%9a%84%e5%b0%8d%e6%8a%97","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=37279","title":{"rendered":"\u53cd\u79d1\u6280\u58df\u65b7 \u4e00\u5834\u6295\u9f20\u5fcc\u5668\u7684\u5c0d\u6297"},"content":{"rendered":"<p><span style=\"color: #333399;\"><strong>\u5e7e\u5bb6\u8457\u540d\u7684\u79d1\u6280\u5de8\u982d\u6b63\u5728\u7d93\u6b77\u4e00\u5834\u53cd\u58df\u65b7\u98a8\u66b4\uff0c\u4f46\u5206\u5272\u4e26\u7e2e\u5c0f\u5b83\u5011\u7684\u898f\u6a21\u5c31\u80fd\u89e3\u6c7a\u554f\u984c\u55ce\uff1f<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>\u7de8\u8b6f\uff0f\u6c5f\u5f65\u6210\u3001\u9ec3\u601d\u9f4a<\/strong><\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #008080;\"><strong>\u25cf\u56db\u9762\u695a\u6b4c\u7684\u56db\u5927\u5bc7<\/strong><\/span><\/p>\n<p>\u5c0dApple\u3001Amazon\u3001Facebook\u548cGoogle\u300c\u56db\u5927\u5bc7\u300d\uff08Big Four\uff09\u800c\u8a00\uff0c\u75ab\u60c5\u4e0d\u4f46\u6c92\u6709\u6e1b\u640d\u5176\u7372\u5229\uff0c\u53cd\u800c\u9006\u52e2\u6210\u9577\uff0c\u5176\u80a1\u7968\u5e02\u503c\u5728\u904e\u53bb\u768415\u500b\u6708\u5167\u589e\u95772.5\u5146\u7f8e\u5143\uff01\u5728\u4e00\u7247\u6158\u6fb9\u4e2d\u986f\u5f97\u7279\u5225\u523a\u773c\u3002<\/p>\n<p>\u8fd1\u5e74\u4f86\uff0c\u7121\u8ad6\u662f\u7f8e\u570b\u6216\u6b50\u76df\uff0c\u90fd\u7d1b\u7d1b\u8868\u9054\u5c0d\u79d1\u6280\u58df\u65b7\u7684\u6182\u616e\u30022020\u5e74\u79cb\u5929\uff0c\u7f8e\u570b\u806f\u90a6\u516c\u5e73\u4ea4\u6613\u59d4\u54e1\u6703\uff08Federal Trade Commission\uff09\u548c48\u500b\u5dde\u7684\u6aa2\u5bdf\u9577\u6b63\u5f0f\u5c0dFacebook\u63d0\u8d77\u8a34\u8a1f\uff0c\u7406\u7531\u662f\u5229\u7528\u975e\u6cd5\u624b\u6bb5\u58df\u65b7\u793e\u4ea4\u5e73\u53f0\u3002\u96a8\u5f8c\uff0cGoogle\u88ab\u7f8e\u570b\u53f8\u6cd5\u90e8\u548c11\u500b\u5dde\u7684\u6aa2\u5bdf\u9577\u8d77\u8a34\uff0c\u56e0\u70ba\u5176\u58df\u65b7\u641c\u5c0b\u5f15\u64ce\u53ca\u5ee3\u544a\u670d\u52d9\uff1b\u6b50\u76df\u904e\u53bb\u5e7e\u5e74\u7c3d\u7f72\u4e86\u6578\u500b\u9650\u5236\u79d1\u6280\u5de8\u982d\u7684\u6cd5\u6848\uff0cGoogle\u6700\u7d42\u4ee52.7\u5104\u7f8e\u5143\u7684\u7f70\u9370\u8207\u6cd5\u570b\u653f\u5e9c\u9054\u6210\u548c\u89e3\u3002Apple\u4e5f\u6b63\u8207\u904a\u6232\u516c\u53f8EPIC 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Oil\uff09\u516c\u53f8\u900f\u904e\u6a6b\u5411\u6574\u5408\u7149\u6cb9\u884c\u696d\uff0c\u4e3b\u5bb0\u6210\u54c1\u6cb9\u5e02\u5834\uff1b\u5f8c\u4f86\u53c8\u9032\u884c\u5546\u696d\u5782\u76f4\u6574\u5408\uff0c\u96c6\u77f3\u6cb9\u751f\u7522\u3001\u63d0\u7149\u3001\u904b\u8f38\u548c\u884c\u92b7\u65bc\u4e00\u8eab\uff0c\u58df\u65b7\u7f8e\u570b\u77f3\u6cb9\u50f9\u683c\u8207\u5e02\u5834\u30021892\u5e74\uff0c\u6a19\u6e96\u77f3\u6cb9\u88ab\u8feb\u89e3\u6563\u70ba\u591a\u500b\u8a3b\u518a\u516c\u53f8\uff0c\u4f7f\u5b83\u7684\u5e02\u4f54\u7387\u5f9e\u539f\u5148\u8fd185%\u6162\u6162\u4e0b\u8dcc\uff0c\u81f31911\u5e74\u50c564%\u3002\u7576\u6642\u8a02\u7acb\u7684\u300a1890\u5e74\u8b1d\u723e\u66fc\u53cd\u6258\u62c9\u65af\u6cd5\u300b\uff08<em>Sherman Antitrust Act of 1980<\/em>\uff09\u548c\u300a1914\u5e74\u514b\u840a\u9813\u6cd5\u6848\u300b\uff08<em>Clayton Act of 1914<\/em>\uff09\u81f3\u4eca\u4ecd\u662f\u6709\u6548\u6cd5\u5f8b\uff0c\u96d6\u7136\u7528\u5b57\u6a21\u7cca\u3001\u5b9a\u7fa9\u4e0d\u6e05\uff0c\u4f46\u4e3b\u8981\u7684\u76ee\u7684\u662f\u70ba\u963b\u6b62\u4f01\u696d\u96c6\u5718\u900f\u904e\u4f75\u8cfc\u64f4\u5927\u81ea\u8eab\u7684\u5f71\u97ff\u529b\uff0c\u9032\u800c\u58df\u65b7\u5e02\u5834\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u9084\u6709\u7981\u6b62\u524a\u50f9\u7af6\u722d\u3001\u5546\u54c1\u642d\u552e\u7b49\u4e0d\u5229\u65bc\u516c\u5e73\u7af6\u722d\u7684\u92b7\u552e\u624b\u6bb5\u3002<\/p>\n<p>\u7136\u800c\u7f8e\u570b\u653f\u5e9c\u7684\u614b\u5ea6\uff0c\u96a8\u84571980\u5e74\u96f7\u6839\u7e3d\u7d71\u4e0a\u4efb\u5f8c\u767c\u751f\u8f49\u8b8a\uff0c\u66f4\u504f\u91cd\u65bc\u4fdd\u969c\u6d88\u8cbb\u8005\u6b0a\u76ca\uff0c\u800c\u975e\u5927\u516c\u53f8\u7684\u58df\u65b7\u5730\u4f4d\u5c0d\u540c\u696d\u5c0d\u624b\u548c\u4f9b\u61c9\u5546\u7684\u885d\u64ca\u3002\u7dad\u8b77\u4e00\u500b\u516c\u5e73\u7af6\u722d\u7684\u5546\u696d\u74b0\u5883\u53cd\u800c\u4e0d\u662f\u90a3\u9ebc\u91cd\u8981\uff0c\u5f80\u5f80\u53ea\u6709\u5728\u4f01\u696d\u96c6\u5718\u51fa\u73fe\u806f\u5408\u6f32\u50f9\u884c\u70ba\u6642\uff0c\u624d\u6703\u4e88\u4ee5\u5236\u88c1\u3002\u7531\u65bc\u56db\u5927\u5bc7\u591a\u662f\u300c\u514d\u8cbb\u300d\u63d0\u4f9b\u670d\u52d9\u7d66\u6d88\u8cbb\u8005\uff0cFacebook\u56e0\u6b64\u53ef\u4ee5\u5728\u6beb\u4e0d\u53d7\u963b\u7919\u7684\u60c5\u6cc1\u4e0b\u4f75\u8cfc\u7af6\u722d\u5c0d\u624bInstagram\u548cWhatsapp\uff0c\u800c\u5f8cAmazon\u4f75\u8cfcZappos\u3001Google\u4f75\u8cfcDoubleClick\u3001YouTube\u3001Waze\u548cITA\u6642\uff0c\u4ea6\u662f\u540c\u6a23\u7684\u539f\u56e0\u3002<\/p>\n<p>\u4f46\u904e\u53bb\u4e94\u5e74\u4ee5\u4f86\uff0c\u516c\u773e\u5c0d\u53cd\u6258\u62c9\u65af\u6cd5\u7684\u770b\u6cd5\u518d\u4e00\u6b21\u767c\u751f\u8f49\u8b8a\uff0c\u9664\u4e86\u6d88\u8cbb\u8005\u6b0a\u76ca\uff0c\u5c0d\u4f9b\u61c9\u5546\u3001\u4f01\u696d\u54e1\u5de5\u3001\u5546\u696d\u7af6\u722d\u5c0d\u624b\u3001\u6d88\u8cbb\u8005\u9078\u64c7\u3001\u5e02\u5834\u5065\u5eb7\uff0c\u751a\u81f3\u5c0d\u653f\u6cbb\u3001\u570b\u5bb6\u7684\u5f71\u97ff\u529b\uff0c\u65b9\u65b9\u9762\u9762\u90fd\u88ab\u7d0d\u5165\u8a0e\u8ad6\u3002\u7136\u800c\u5982\u679c\u6211\u5011\u505c\u4e0b\u8173\u6b65\u7d30\u7d30\u89c0\u5bdf\uff0c\u4fbf\u53ef\u4ee5\u767c\u73fe\u56db\u5927\u5bc7\u5404\u81ea\u90fd\u6709\u4e0d\u540c\u7684\u7af6\u722d\u7b56\u7565\uff0c\u8e29\u7dda\u7684\u539f\u56e0\u4e5f\u5927\u4e0d\u76f8\u540c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u25cf\u8e29\u7dda\u908a\u7de3\uff1aAmazon\u8207Apple<\/strong><\/span><\/p>\n<p>Apple\u662f\u4e16\u754c\u4e0a\u5e02\u503c\u6700\u9ad8\u7684\u516c\u53f8\uff0c\u8fd12.5\u5146\u7f8e\u5143\uff0c\u4f46\u5728\u53cd\u58df\u65b7\u7684\u8a0e\u8ad6\u4e2d\uff0c\u537b\u4e00\u76f4\u4e0d\u662f\u8a0e\u8ad6\u7684\u6838\u5fc3\u3002\u4e4b\u6240\u4ee5\u5982\u6b64\uff0c\u662f\u56e0\u70baApple\u4e0d\u662f\u900f\u904e\u4f75\u8cfc\u53d6\u5f97\u73fe\u4eca\u7684\u5f71\u97ff\u529b\uff0c\u800c\u662f\u4e0d\u65b7\u63a8\u51fa\u65b0\u7522\u54c1\uff0c\u8aaa\u670d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u3002\u5373\u4f7f\u5982\u6b64\uff0cApple\u516c\u53f8\u4e5f\u78ba\u5be6\u6709\u70ba\u4eba\u8a6c\u75c5\u7684\u5730\u65b9\uff1a\u6240\u6709\u5b89\u88dd\u5728Apple\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684\u61c9\u7528\u7a0b\u5f0f\uff0c\u7686\u9808\u900f\u904eApple\u81ea\u5df1\u7684App store\u53d6\u5f97\u3002\u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u5546\uff08\u5e73\u53f0\u5408\u4f5c\u8005\uff09\u4e0d\u5f97\u76f4\u63a5\u5411\u6d88\u8cbb\u8005\u51fa\u552e\u670d\u52d9\uff0cApple\u9084\u6703\u5f9e\u4e2d\u5411\u4ed6\u5011\u6536\u53d6\u8fd130%\u7684\u4e0a\u67b6\u8cbb\u7528\uff08\u4fd7\u7a31\u300c\u860b\u679c\u7a0e\u300d\uff09\u3002<\/p>\n<p>\u8207Apple\u6709\u76f8\u540c\u5883\u9047\u7684\uff0c\u5247\u662fAmazon\u3002Amazon\u4e0d\u4ef0\u8cf4\u4f75\u8cfc\uff0c\u800c\u662f\u9577\u5e74\u6295\u5165\u57fa\u790e\u5efa\u8a2d\u8207\u79d1\u6280\u71df\u904b\uff0c\u7a31\u9738\u96fb\u5b50\u5546\u52d9\u3002\u6253\u9020\u51fa\u6210\u529f\u7684\u96fb\u5546\u5e73\u53f0\u7b97\u4e0d\u4e0a\u58df\u65b7\uff0c\u4f46\u9760\u8457\u6f14\u7b97\u6cd5\u5e72\u6d89\u96fb\u5546\u92b7\u552e\u5c31\u662f\u53e6\u4e00\u500b\u6545\u4e8b\u4e86\u3002Amazon\u63a8\u51fa\u7684Market 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id=\"attachment_37280\" aria-describedby=\"caption-attachment-37280\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-37280 size-full\" src=\"http:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/09\/Tech-Monopoly-1.png\" alt=\"\" width=\"750\" height=\"574\" srcset=\"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/09\/Tech-Monopoly-1.png 750w, https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/09\/Tech-Monopoly-1-300x230.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-37280\" class=\"wp-caption-text\">\uff08\u5716\u7247\u4f86\u6e90\uff1aStatista\uff09<\/figcaption><\/figure>\n<p>\u5c24\u5176\u662f\u6536\u8cfc\uff0c\u5c0dFacebook\u7684\u6574\u9ad4\u4e8b\u696d\u5f71\u97ff\u5de8\u5927\u3002\u6839\u64daStatista\u7684\u7d71\u8a08\uff0cFacebook 2020\u5e74\u6240\u6709\u9020\u8a2a\u6d41\u91cf\u4e2d\uff0c\u6709\u4e00\u534a\u4ee5\u4e0a\u4f86\u81ea\u65bc\u6536\u8cfc\u5c0d\u8c61\u6240\u63d0\u4f9b\u7684\u670d\u52d9\uff0c\u800c\u4e0d\u662f\u81ea\u8eab\u958b\u767c\u7684\u7522\u54c1\u3002\u9019\u7a2e\u300c\u653e\u4e0b\u81ea\u5c0a\uff0c\u5225\u4e0d\u597d\u610f\u601d\u6284\u8972\u300d\uff08Don't be too proud to copy.\uff09\u7684\u4fe1\u689d\uff0c\u6210\u70baFacebook\u7684\u6838\u5fc3\u767c\u5c55\u7b56\u7565\u3002<\/p>\n<p><span style=\"color: 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J. (2021).\u00a0<em><a href=\"https:\/\/www.technologyreview.com\/2021\/06\/30\/1026502\/big-tech-breakup-monopoly-antitrust\/\">What does breaking up Big Tech really mean?<\/a><\/em>. MIT Technology Review.<\/li>\n<\/ul>\n<p><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/p>\n<ul>\n<li>FTC. (2021).\u00a0<em><a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2020\/12\/ftc-sues-facebook-illegal-monopolization\">FTC Sues Facebook for Illegal Monopolization<\/a><\/em>. Federal Trade Commission.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\">(\u672c\u6587\u7531\u6559\u80b2\u90e8\u88dc\u52a9\u300cAI\u5831\u5831\u2500AI\u79d1\u666e\u63a8\u5ee3\u8a08\u756b\u300d\u57f7\u884c\u5718\u968a\u7de8\u8b6f)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e7e\u5bb6\u8457\u540d\u7684\u79d1\u6280\u5de8\u982d\u6b63\u5728\u7d93\u6b77\u4e00\u5834\u53cd\u58df\u65b7\u98a8\u66b4\uff0c\u4f46\u5206\u5272\u4e26\u7e2e\u5c0f\u5b83\u5011\u7684\u898f\u6a21\u5c31\u80fd\u89e3\u6c7a\u554f\u984c\u55ce\uff1f<\/p>\n","protected":false},"author":24,"featured_media":37281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772,5105,3293,5032],"tags":[5079,5077,5081,5075,5078,555,308,5080,5076],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2021\/09\/data-visualised.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37279"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37279"}],"version-history":[{"count":7,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37279\/revisions"}],"predecessor-version":[{"id":37302,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/37279\/revisions\/37302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/37281"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}