{"id":33906,"date":"2019-04-24T00:12:40","date_gmt":"2019-04-23T16:12:40","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=33906"},"modified":"2019-05-09T11:13:25","modified_gmt":"2019-05-09T03:13:25","slug":"99-9%e7%9a%84%e5%ae%9a%e5%83%b9%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=33906","title":{"rendered":"99.9\u7684\u5b9a\u50f9\u7b56\u7565"},"content":{"rendered":"<p><strong data-wp-editing=\"1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-33910\" src=\"http:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2019\/04\/price.jpg\" alt=\"\" width=\"450\" height=\"299\" srcset=\"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2019\/04\/price.jpg 640w, https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2019\/04\/price-300x199.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" 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#008080;\"><strong>\u25cf\u4ee59\u7d50\u5c3e\u7684\u8d77\u6e90<\/strong><\/span><\/p>\n<p>\u5c31\u50cf\u66a2\u92b7\u7684\u96fb\u5f71\uff0c\u5fc5\u6709\u5176\u300c\u524d\u50b3\u300d\uff0c\u9019\u500b\u5b9a\u50f9\u7b56\u7565\u4e5f\u6709\u4e00\u500b\u8d77\u6e90\u7684\u5c0f\u6545\u4e8b\u3002\u9019\u500b\u6545\u4e8b\u767c\u751f\u5728\u4e00\u9593\u5e38\u5e38\u88ab\u5077\u9322\u7684\u5c0f\u5546\u5e97\uff0c\u800c\u4e14\u5077\u9322\u7684\u662f\u9019\u5bb6\u5e97\u7684\u54e1\u5de5\u3002\u65bc\u662f\u6709\u4e00\u5929\uff0c\u8001\u95c6\u5c31\u7a81\u767c\u5947\u60f3\uff0c\u5c07\u5546\u54c1\u7684\u8a02\u50f9\u6539\u6210\u4ee59\u7d50\u5c3e\u3002\u9019\u6a23\u9867\u5ba2\u4ed8\u9322\u6642\uff0c\u54e1\u5de5\u5c31\u5fc5\u9808\u6253\u958b\u6536\u9280\u6a5f\u627e\u9322\uff0c\u800c\u6c92\u6709\u8fa6\u6cd5\u628a\u7d19\u9214\u76f4\u63a5\u653e\u5230\u81ea\u5df1\u53e3\u888b\u3002<\/p>\n<p>\u4e0d\u7ba1\u9019\u500b\u6545\u4e8b\u662f\u771f\u662f\u5047\uff0c\u4ee5\u6578\u5b579\u4f5c\u70ba\u5b9a\u50f9\u7684\u6d41\u884c\uff0c\u5dee\u4e0d\u591a\u5728\u897f\u51431870\u5e74\u4e4b\u5f8c\u958b\u59cb\u51fa\u73fe\u3002\u4e0d\u904e\u90a3\u6642\u5019\u53ea\u6709\u5728\u5546\u5e97\u7279\u50f9\u6d3b\u52d5\u7684\u6642\u5019\u770b\u7684\u5230\uff0c\u4e00\u822c\u6642\u5019\u7684\u5b9a\u50f9\u9084\u662f\u4ee5\u6574\u6578\u70ba\u4e3b\u3002\u5230\u4e861990\u5e74\uff0c\u5728\u5ee3\u544a\u7684\u6587\u5ba3\u4e0a\uff0c\u670960\uff05\u7684\u5546\u54c1\u90fd\u662f\u4ee5\u6578\u5b579\u4f86\u505a\u7d50\u5c3e\uff0c30\uff05\u4ee5\u6578\u5b575\u7d50\u5c3e\uff0c\u4ee5\u6574\u65780\u505a\u7d50\u5c3e\u7684\u53ea\u67097\uff05<\/p>\n<p>\u7f8e\u570b\u7f85\u683c\u65af\u5927\u5b78\u5546\u5b78\u9662\u7684\u6559\u6388\u7f85\u4f2f\u7279\u00b7\u8f9b\u5fb7\u52d2\u8a8d\u70ba\uff0c\u9019\u500b\u5b9a\u50f9\u7b56\u7565\u4e00\u5b9a\u662f\u628a\u90a3\u5c11\u6389\u7684\u4e00\u5206\u9322\u548c\u4eba\u7684\u50f9\u503c\u8a8d\u77e5\u9023\u7d50\u8d77\u4f86\uff0c\u624d\u6703\u5c0d\u6d88\u8cbb\u8005\u7522\u751f\u5f71\u97ff\uff0c\u9032\u800c\u50b3\u67d3\u958b\u4f86\u8b8a\u5f97\u975e\u5e38\u666e\u53ca\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u25cf\u5fc3\u7406\u5b9a\u50f9\u7b56\u7565<\/span><\/strong><\/p>\n<p>\u5c3e\u6578\u662f9\u7684\u8a02\u50f9\u6703\u8b93\u4eba\u4e00\u773c\u770b\u904e\u53bb\u6642\uff0c\u89ba\u5f97\u6bd4\u8f03\u4fbf\u5b9c\u3002\u901a\u5e38\u5c0d\u65bc\u50f9\u683c\u4e0d\u9ad8\u7684\u5546\u54c1\u7279\u5225\u6709\u7528\uff0c\u6d88\u8cbb\u8005\u662f\u7a81\u7136\u60f3\u8cb7\u9019\u500b\u5546\u54c1\uff0c\u800c\u975e\u8a08\u756b\u597d\u7684\uff0c\u9019\u500b\u5f71\u97ff\u529b\u4e5f\u6703\u589e\u5927\u3002\u7576\u7d93\u6fdf\u4e0d\u666f\u6c23\u6642\uff0c\u4eba\u5011\u5c31\u66f4\u5bb9\u6613\u8a08\u8f03\u4e00\u5206\u4e00\u6beb\u3002\u9019\u6642\u6bcf\u516c\u5347\u7684\u6cb9\u50f9\u5982\u679c\u4e0b\u8dcc\u4e00\u6bdb\u9322\uff0c\u5c31\u6703\u5f88\u591a\u4eba\u8d95\u7dca\u53bb\u6392\u968a\u3002<\/p>\n<p>\u5fc3\u88e1\u5b78\u5bb6\u5c0d\u65bc\u9019\u500b\u5b9a\u50f9\u7684\u73fe\u8c61\u9084\u7279\u5225\u505a\u4e86\u5be6\u9a57\uff0c\u6700\u5f8c\u7684\u7d50\u679c\u8b49\u660e\uff0c\u7576\u75289\u7d50\u5c3e\u7684\u50f9\u683c\u8207\u75280\u70ba\u7d50\u5c3e\u7684\u50f9\u683c\u540c\u6642\u4ee5\u540c\u6a23\u7684\u6bd4\u4f8b\u6f32\u50f9\u6642\uff0c\u4eba\u5011\u5c0d\u75289\u7d50\u5c3e\u5546\u54c1\u7684\u5e33\u50f9\u611f\u53d7\u8f03\u4f4e\uff0c\u611f\u89ba\u6839\u672c\u6c92\u6709\u5dee\u591a\u5c11\u3002\u4f46\u662f\u5728\u964d\u50f9\u7684\u60c5\u6cc1\u4e0b\uff0c\u964d\u5230\u4ee59\u70ba\u7d50\u5c3e\u7684\u50f9\u683c\u6703\u8b93\u4eba\u6709\u964d\u5f88\u591a\u7684\u611f\u89ba\u3002\u3002<\/p>\n<p>\u628a\u5b9a\u50f9\u8a02\u5f97\u5438\u5f15\u4eba\uff0c\u4f86\u8b93\u6d88\u8cbb\u8005\u8cb7\u55ae\u7684\u65b9\u6cd5\uff0c\u53c8\u88ab\u7a31\u70ba\u300c\u5fc3\u7406\u5b9a\u50f9\u7b56\u7565\u300d\u3002\u5fc3\u7406\u5b9a\u50f9\u7b56\u7565\u6709\u5f88\u591a\u7a2e\uff0c\u91dd\u5c0d\u4e0d\u540c\u7a2e\u985e\u7684\u5546\u54c1\uff0c\u5546\u5bb6\u6709\u53ef\u80fd\u9078\u64c7\u4e0d\u540c\u7684\u7b56\u7565\u3002\u50cf\u5c3e\u6578\u5b9a\u50f9\u9019\u7a2e\u65b9\u6cd5\u6709\u5b83\u7684\u9650\u5236\uff0c\u901a\u5e38\u53ea\u9069\u5408\u4e0d\u8cb4\u3001\u6578\u91cf\u591a\u3001\u5e38\u5e38\u9700\u8981\u8cfc\u8cb7\u7684\u65e5\u5e38\u6d88\u8cbb\u54c1\uff0c\u800c\u9ad8\u6a94\u7684\u5962\u4f88\u54c1\u548c\u994b\u8d08\u79ae\u54c1\u5247\u4e0d\u9069\u5408\u4f7f\u7528\u3002\u4f46\u662f\u6709\u4e9b\u7814\u7a76\u54e1\uff0c\u5c0d\u9019\u500b\u73fe\u8c61\u9084\u6709\u4e0d\u540c\u7684\u767c\u73fe\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u25cf\u7cbe\u78ba\u7684\u8a08\u7b97<\/span><\/strong><\/p>\n<p>\u4f5b\u7f85\u91cc\u9054\u5dde\u7684\u7814\u7a76\u54e1\u767c\u73fe\uff0c\u5b9a\u50f9\u5982\u679c\u8d8a\u662f\u7cbe\u78ba\uff0c\u7d30\u5230\u4e00\u5143\u6216\u4e00\u5206\u90fd\u6a19\u793a\u51fa\u4f86\u7684\u7a0b\u5ea6\uff0c\u6d88\u8cbb\u8005\u5c31\u8d8a\u6709\u53ef\u80fd\u638f\u9322\u51fa\u4f86\u8cfc\u8cb7\u3002\u4ed6\u5011\u5c0d\u7576\u5730\u7684\u623f\u5c4b\u5e02\u5834\u9032\u884c\u7814\u7a76\uff0c\u7576\u6848\u4ef6\u7684\u958b\u50f9\u958b\u5f97\u5f88\u7cbe\u78ba\u7684\u6642\u5019\uff0c\u6700\u5f8c\u6210\u4ea4\u7684\u50f9\u683c\u6703\u6bd4\u8f03\u63a5\u8fd1\u7576\u521d\u6240\u8a02\u7684\u50f9\u683c\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5b9a\u50f9\u70ba500\u842c\u7684\u623f\u5b50\u6210\u4ea4\u50f9\u672a\u5fc5\u9ad8\u65bc\u5b9a\u50f9\u70ba498\u842c\u7684\u623f\u5b50\u3002<\/p>\n<p>\u6709\u4e9b\u4eba\u8a8d\u70ba\u5c3e\u6578\u9020\u6210\u7684\u5f71\u97ff\uff0c\u662f\u53d7\u5230\u5de6\u65b9\u6578\u5b57\u5f71\u97ff\u7684\u7de3\u6545\uff0c\u628a\u5b83\u7a31\u70ba\u300c\u5de6\u65b9\u6578\u5b57\u9328\u56fa\u6548\u76ca\u300d\u3002\u56e0\u70ba\u8d8a\u5de6\u908a\u7684\u6578\u5b57\u4f4d\u6578\u8d8a\u5927\uff0c\u5c0e\u81f4\u6211\u5011\u773c\u775b\u6703\u4e00\u76f4\u5f80\u5de6\u908a\u770b\u53bb\uff0c\u540c\u6642\u4e5f\u6703\u6e1b\u4f4e\u5c0d\u53f3\u908a\u6578\u5b57\u7684\u6ce8\u610f\u529b\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u6211\u5011\u6703\u6bd4\u8f03\u50be\u5411\u5224\u65b7\u9019\u500b\u6771\u897f\u662f\u300c\u9ad8\u65bc\u300d\u6216\u662f\u300c\u4f4e\u65bc\u300d\u67d0\u4e00\u500b\u6574\u6578\uff0c\u4f9d\u64da\u9019\u500b\u7d50\u8ad6\u4f86\u9078\u5b9a\u5546\u54c1\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u5728\u6578\u5b57\u65c1\u908a\u52a0\u4e0a\u8ca8\u5e63\u4ee3\u865f\uff0c\u4e5f\u6703\u589e\u52a0\u9019\u500b\u50f9\u9322\u7684\u53ef\u4fe1\u5ea6\uff0c\u6240\u4ee5\u6709\u4e9b\u5546\u5e97\u5c31\u7b97\u9867\u5ba2\u90fd\u662f\u672c\u570b\u4eba\u58eb\uff0c\u9084\u662f\u6703\u5728\u50f9\u683c\u724c\u4e0a\u6a19\u793a\u300cNT\uff04 50\u300d\u800c\u4e0d\u662f\u53ea\u5beb\u300c50\u5143\u300d\u3002<\/p>\n<p>\u5c31\u7b97\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u4f7f\u7528\u4fe1\u7528\u5361\u3001\u60a0\u904a\u5361\uff0c\u751a\u81f3\u624b\u6a5f\u652f\u4ed8\uff0c\u4f46\u662f\u6578\u5b57\u7684\u610f\u7fa9\u4ecd\u7136\u5927\u904e\u65bc\u5be6\u969b\u7684\u96f6\u9322\uff0c\u5c3e\u6578\u5b9a\u50f9\u7b56\u7565\u4e26\u4e0d\u6703\u56e0\u6b64\u800c\u964d\u4f4e\u5b83\u7684\u91cd\u8981\u6027\u3002\u9019\u500b\u5b9a\u50f9\u65b9\u5f0f\u5df2\u7d93\u6d41\u884c\u5f88\u4e45\uff0c\u5f88\u591a\u5546\u5bb6\u5c31\u7b97\u4e0d\u6e05\u695a\u539f\u56e0\uff0c\u4e5f\u6703\u8ddf\u98a8\u4f7f\u7528\u5c3e\u6578\u5b9a\u50f9\uff0c\u7528\u6578\u5b57\u4e0d\u65b7\u8003\u9a57\u6d88\u8cbb\u8005\u5f15\u4ee5\u70ba\u8c6a\u7684\u300c\u7406\u6027\u300d\u548c\u300c\u8a8d\u77e5\u300d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u53c3\u8003\u8cc7\u6599\uff1a<\/strong><strong>&nbsp;<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0304393219300017\">Daniel Levy, Avichai Snir, Alex Gotler, &amp;Haipeng (Allan) Chen. Not all price endings are created equal: Price points and asymmetric price rigidity. <\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0304393219300017\"><em>Journal of Monetary Economics<\/em><\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0304393219300017\">. 2019<\/a><\/li>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1447677018300287\">Henrique F\u00e1tima Boyol Ngan, Lianping Ren, &amp;Grant O'Bree. Lucky 8-ending \u2013 A case study on managerial price-ending beliefs in Macao.<\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1447677018300287\"><em> Journal of Hospitality and Tourism Management. 36<\/em><\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1447677018300287\">, 22-30. 2018<\/a><\/li>\n<\/ol>\n<p><a href=\"https:\/\/line.me\/R\/ti\/p\/%40fcx6182w\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/scdn.line-apps.com\/n\/line_add_friends\/btn\/zh-Hant.png\" alt=\"\u52a0\u5165\u597d\u53cb\" width=\"212\" height=\"36\" border=\"0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c3e\u6578\u662f9\u7684\u8a02\u50f9\u6703\u8b93\u4eba\u4e00\u773c\u770b\u904e\u53bb\u6642\uff0c\u89ba\u5f97\u6bd4\u8f03\u4fbf\u5b9c\u3002\u901a\u5e38\u5c0d\u65bc\u50f9\u683c\u4e0d\u9ad8\u7684\u5546\u54c1\u7279\u5225\u6709\u7528\uff0c\u6d88\u8cbb\u8005\u662f\u7a81\u7136\u60f3\u8cb7\u9019\u500b\u5546\u54c1\uff0c\u800c\u975e\u8a08\u756b\u597d\u7684\uff0c\u9019\u500b\u5f71\u97ff\u529b\u4e5f\u6703\u589e\u5927\u3002\u7576\u7d93\u6fdf\u4e0d\u666f\u6c23\u6642\uff0c\u4eba\u5011\u5c31\u66f4\u5bb9\u6613\u8a08\u8f03\u4e00\u5206\u4e00\u6beb\u3002\u9019\u6642\u6bcf\u516c\u5347\u7684\u6cb9\u50f9\u5982\u679c\u4e0b\u8dcc\u4e00\u6bdb\u9322\uff0c\u5c31\u6703\u5f88\u591a\u4eba\u8d95\u7dca\u53bb\u6392\u968a\u3002<\/p>\n","protected":false},"author":20,"featured_media":33910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,3293,148,2977],"tags":[4239,4238,1028,2251],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2019\/04\/price.jpg","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/33906"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33906"}],"version-history":[{"count":4,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/33906\/revisions"}],"predecessor-version":[{"id":34010,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/33906\/revisions\/34010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/33910"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}