{"id":10746,"date":"2012-03-19T12:15:08","date_gmt":"2012-03-19T04:15:08","guid":{"rendered":"https:\/\/case.ntu.edu.tw\/blog\/?p=10746"},"modified":"2017-03-31T23:20:29","modified_gmt":"2017-03-31T15:20:29","slug":"%e3%80%90%e7%a4%be%e6%9c%83%e5%bf%83%e7%90%86%e3%80%91%e5%a4%a7%e8%85%a6%e5%a6%82%e4%bd%95%e6%87%89%e4%bb%98%e9%a8%99%e4%ba%ba%e5%bb%a3%e5%91%8a","status":"publish","type":"post","link":"https:\/\/case.ntu.edu.tw\/blog\/?p=10746","title":{"rendered":"\u3010\u793e\u6703\u5fc3\u7406\u3011\u5927\u8166\u5982\u4f55\u61c9\u4ed8\u9a19\u4eba\u5ee3\u544a"},"content":{"rendered":"<p><strong><span style=\"color: #800000;\"><strong>\u25a0\u6839\u64da\u7f8e\u570b\u5317\u5361\u7f85\u840a\u7d0d\u5dde\u7acb\u5927\u5b78\u6559\u6388\u6240\u505a\u7684\u7814\u7a76\u6307\u51fa\uff0c\u6211\u5011\u7684\u5927\u8166\u78b0\u5230\u9a19\u4eba\u5ee3\u544a\u6642\uff0c\u6709\u597d\u5e7e\u500b\u7279\u5b9a\u5340\u57df\u6703\u5206\u6210\u5169\u968e\u6bb5\u5553\u52d5\u3002\u9019\u9805\u7814\u7a76\u6210\u679c\u6709\u52a9\u65bc\u9032\u4e00\u6b65\u7814\u7a76\uff0c\u5927\u8166\u82e5\u662f\u53d7\u50b7\u6216\u8001\u5316\uff0c\u5c0d\u6211\u5011\u5bb9\u6613\u88ab\u8a50\u6b3a\u6216\u884c\u92b7\u624b\u6cd5\u8aa4\u5c0e\u7684\u7a0b\u5ea6\uff0c\u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\u3002<\/strong><\/span><\/strong><\/p>\n<p><a href=\"http:\/\/case.ntu.edu.tw\/blog\/?attachment_id=10748\" rel=\"attachment wp-att-10748\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-10748 size-full\" src=\"http:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2012\/03\/CC000596.jpg\" alt=\"\" width=\"366\" height=\"467\" \/><\/a><\/p>\n<p><strong><strong>\u7de8\u8b6f<\/strong>\u2502<\/strong>\u9ad8\u82f1\u54f2<\/p>\n<p>\u9019\u9805\u7814\u7a76\u8b93\u53d7\u6e2c\u8005\u770b\u4e00\u7cfb\u5217\u7684\u5e73\u9762\u5ee3\u544a\uff0c\u540c\u6642\u904b\u7528\u529f\u80fd\u6027\u78c1\u632f\u9020\u5f71 (fMRI) \uff0c\u6355\u6349\u4ed6\u5011\u7684\u5927\u8166\u5f71\u50cf\u3002\u529f\u80fd\u6027\u78c1\u632f\u9020\u5f71\u6240\u6355\u6349\u5230\u7684\u5f71\u50cf\uff0c\u53ef\u8b93\u7814\u7a76\u54e1\u5224\u65b7\u6d88\u8cbb\u8005\u770b\u5230\u6709\u53ef\u80fd\u9a19\u4eba\u7684\u5ee3\u544a\u6642\uff0c\u5176\u5927\u8166\u6703\u5982\u4f55\u53cd\u61c9\u3002\u9019\u7bc7\u8ad6\u6587\u7684\u4f5c\u8005\u4e4b\u4e00\uff0c\u5317\u5361\u7f85\u840a\u7d0d\u5dde\u7acb\u5927\u5b78\u884c\u92b7\u5b78\u5353\u8d8a\u6559\u6388\u53f2\u9edb\u897f\uff0e\u4f0d\u5fb7 (Stacy Wood) \u8aaa\uff1a\u300c\u6211\u5011\u4e26\u6c92\u6709\u6307\u793a\u53d7\u6e2c\u8005\u5c0d\u5ee3\u544a\u9032\u884c\u8a55\u4f30\uff0c\u800c\u662f\u60f3\u8981\u4eff\u6548\u6211\u5011\u6bcf\u5929\u90fd\u6703\u78b0\u5230\uff0c\u88ab\u52d5\u770b\u5230\u5ee3\u544a\u7684\u60c5\u6cc1\u3002\u300d<\/p>\n<p>\u53d7\u6e2c\u8005\u6703\u770b\u5230\u4e09\u500b\u9810\u5148\u6e2c\u8a66\u904e\uff0c\u88ab\u8a8d\u70ba\u662f\u300c\u76f8\u7576\u53ef\u4fe1\u300d\u3001\u300c\u6709\u4e9b\u9a19\u4eba\u300d\u8ddf\u300c\u975e\u5e38\u9a19\u4eba\u300d\u7684\u5ee3\u544a\u3002\u9019\u4e9b\u5ee3\u544a\u4e5f\u6709\u7d93\u904e\u6e2c\u8a66\uff0c\u78ba\u4fdd\u5b83\u5011\u63a8\u92b7\u7684\u7522\u54c1\uff0c\u8b93\u6d88\u8cbb\u8005\u5fc3\u52d5\u60f3\u8cb7\u7684\u7a0b\u5ea6\u662f\u4e00\u6a23\u7684\uff0c\u9019\u9ebc\u4e00\u4f86\u5ee3\u544a\u9a19\u4eba\u7684\u7a0b\u5ea6\uff0c\u5c31\u662f\u552f\u4e00\u7684\u91cd\u5927\u8b8a\u6578\u3002<\/p>\n<p>\u4f0d\u5fb7\u8aaa\u4ed6\u5011\u767c\u73fe\uff0c\u4eba\u5011\u78b0\u5230\u6709\u4e9b\u9a19\u4eba\u6216\u975e\u5e38\u9a19\u4eba\u7684\u5ee3\u544a\u6642\uff0c\u5927\u8166\u6703\u7522\u751f\u4e00\u7a2e\u5169\u968e\u6bb5\u7684\u904e\u7a0b\u3002\u7814\u7a76\u54e1\u767c\u73fe\u5927\u8166\u5728\u7b2c\u4e00\u968e\u6bb5\u6642\uff0c\u6954\u524d\u8449 (precuneus) \u90e8\u4f4d\u7684\u6d3b\u52d5\u6709\u6240\u589e\u52a0\uff0c\u8a72\u90e8\u4f4d\u8207\u5c08\u5fc3\u81f4\u5fd7\u6709\u95dc\u3002\u4f0d\u5fb7\u8aaa\uff1a\u300c\u6211\u5011\u767c\u73fe\u5ee3\u544a\u6108\u662f\u9a19\u4eba\uff0c\u4f60\u6108\u662f\u6703\u88ab\u5b83\u5438\u5f15\uff0c\u56e0\u70ba\u6211\u5011\u5c0d\u65bc\u5468\u906d\u74b0\u5883\u88e1\u7684\u6f5b\u5728\u5a01\u8105\uff0c\u7e3d\u662f\u6703\u7279\u5225\u7559\u610f\u3002\u300d\u55ae\u5c31\u9019\u9805\u7814\u7a76\u800c\u8a00\uff0c\u5ee3\u544a\u6108\u662f\u9a19\u4eba\uff0c\u5c31\u6703\u770b\u5230\u6954\u524d\u8449\u7684\u6d3b\u52d5\u6108\u662f\u6d3b\u7d61\u3002<\/p>\n<p>\u7814\u7a76\u54e1\u5247\u5728\u7b2c\u4e8c\u968e\u6bb5\u6642\uff0c\u767c\u73fe\u5927\u8166\u7684\u9873\u4e0a\u6e9d (superior temporal sulcus, STS) \u5340\u57df\u8207\u9873\u9802\u4ea4\u754c\u5340 (tempero-parietal junction, TPJ) \u7684\u6d3b\u52d5\u6709\u6240\u589e\u52a0\uff0c\u610f\u5473\u8457\u300c\u5fc3\u667a\u7406\u8ad6\u300d (theory-of-mind, ToM) \u63a8\u7406\u6d3b\u52d5\u6709\u6240\u589e\u52a0\u3002\u5fc3\u667a\u7406\u8ad6\u662f\u4e00\u7a2e\u5927\u8166\u7684\u8655\u7406\u904e\u7a0b\uff0c\u53ef\u8b93\u6211\u5011\u5206\u8fa8\u4eba\u6211\u4e4b\u9593\u7684\u617e\u671b\u8207\u9700\u6c42\uff0c\u5728\u7528\u76f4\u89ba\u63e3\u6e2c\u4ed6\u4eba\u610f\u5716\u6642\u7279\u5225\u6709\u7528\u3002\u5728\u9019\u500b\u4f8b\u5b50\u4e2d\uff0c\u9019\u4f3c\u4e4e\u610f\u5473\u8457\u53d7\u6e2c\u8005\u8a66\u8457\u5224\u65b7\u53ef\u80fd\u9a19\u4eba\u7684\u5ee3\u544a\uff0c\u5176\u80cc\u5f8c\u7684\u771f\u76f8\u662f\u600e\u9ebc\u4e00\u56de\u4e8b\u3002<!--more--><\/p>\n<p>\u4f0d\u5fb7\u8aaa\uff1a\u300c\u5999\u7684\u662f\u6709\u9ede\u9a19\u4eba\u7684\u5ee3\u544a\uff0c\u5728\u7b2c\u4e8c\u968e\u6bb5\u6703\u5c0e\u81f4\u8166\u90e8\u5340\u57df\u7522\u751f\u66f4\u591a\u6d3b\u52d5\u3002\u300d\u9019\u6709\u53ef\u80fd\u662f\u56e0\u70ba\u975e\u5e38\u9a19\u4eba\u7684\u5ee3\u544a\u5f88\u5feb\u5c31\u88ab\u7be9\u6aa2\u51fa\u4f86\uff0c\u7136\u5f8c\u88ab\u8a8d\u70ba\u4e0d\u503c\u5f97\u518d\u591a\u8cbb\u5fc3\u601d\uff0c\u68c4\u4e4b\u4e0d\u7406\u3002<\/p>\n<p>\u6574\u9ad4\u800c\u8a00\uff0c\u7814\u7a76\u54e1\u5728\u89c0\u5bdf\u5927\u8166\u7684\u5169\u968e\u6bb5\u53cd\u61c9\u6642\uff0c\u767c\u73fe\u53d7\u6e2c\u8005\u5728\u770b\u5230\u6709\u9ede\u9a19\u4eba\u7684\u5ee3\u544a\u6642\uff0c\u5927\u8166\u6703\u6bd4\u8f03\u6d3b\u7d61\u3002\u4f46\u662f\u5018\u82e5\u6709\u9ede\u9a19\u4eba\u7684\u5ee3\u544a\uff0c\u66f4\u80fd\u523a\u6fc0\u5927\u8166\u6d3b\u52d5\u7684\u8a71\uff0c\u9019\u6703\u4e0d\u6703\u8b93\u6211\u5011\u5c0d\u65bc\u90a3\u4e9b\u53ea\u8b93\u6211\u5011\u6709\u9ede\u61f7\u7591\u7684\u884c\u92b7\u5ee3\u544a\uff0c\u7522\u751f\u66f4\u591a\u7591\u616e\u5462\uff1f<\/p>\n<p>\u7b54\u6848\u4f3c\u4e4e\u662f\u4e0d\u6703\u3002\u7814\u7a76\u54e1\u5728\u9019\u9805\u7814\u7a76\u5f8c\u7e8c\u7684\u884c\u70ba\u7814\u7a76\u90e8\u4efd\uff0c\u5c0d\u5fc3\u667a\u7406\u8ad6\u968e\u6bb5\u9032\u884c\u5e72\u64fe\uff0c\u8b93\u53d7\u6e2c\u8005\u66f4\u96e3\u5224\u65b7\u5ee3\u544a\u80cc\u5f8c\u7684\u7528\u610f\uff0c\u7d50\u679c\u5462\u53d7\u6e2c\u8005\u6bd4\u8f03\u5e38\u6703\u76f8\u4fe1\u6709\u9ede\u9a19\u4eba\u7684\u5ee3\u544a\u3002\u9019\u610f\u5473\u8457\u7b2c\u4e8c\u968e\u6bb5\u7684\u5927\u8166\u6d3b\u52d5\uff0c\u8b93\u6d88\u8cbb\u8005\u66f4\u80fd\u5920\u8fa8\u5225\u51fa\u9a19\u4eba\u5ee3\u544a\uff0c\u662f\u6709\u52a9\u65bc\u4fdd\u8b77\u6d88\u8cbb\u8005\u5f88\u91cd\u8981\u7684\u4e00\u500b\u968e\u6bb5\u3002<\/p>\n<p>\u4f0d\u5fb7\u8aaa\uff1a\u300c\u6211\u5011\u73fe\u5728\u5df2\u7d93\u78ba\u8a8d\u51fa\u9019\u4e9b\u5927\u8166\u53cd\u61c9\u7684\u968e\u6bb5\uff0c\u9019\u6216\u8a31\u6709\u52a9\u65bc\u672a\u4f86\u7684\u7814\u7a76\u8005\uff0c\u627e\u51fa\u70ba\u4ec0\u9ebc\u6709\u4e9b\u4eba\u6bd4\u8f03\u5bb9\u6613\u88ab\u9a19\u4eba\u5ee3\u544a\u8a1b\u8a50\uff0c\u5176\u80cc\u5f8c\u795e\u7d93\u79d1\u5b78\u4e0a\u7684\u539f\u56e0\u3002\u6bd4\u65b9\u8aaa\u5018\u82e5\u9019\u4e9b\u5927\u8166\u5340\u57df\u5bb9\u6613\u53d7\u5230\u8001\u5316\u5f71\u97ff\uff0c\u6216\u8a31\u5c31\u80fd\u89e3\u91cb\u70ba\u4f55\u8001\u4eba\u6bd4\u8f03\u5bb9\u6613\u88ab\u8a50\u9a19\uff0c\u6216\u662f\u807d\u4fe1\u9a19\u4eba\u5ee3\u544a\u4e4b\u8a5e\uff1b\u9084\u6709\u50cf\u662f\u904b\u52d5\u9020\u6210\u7684\u8166\u9707\u76ea\u50b7\u5bb3\uff0c\u6703\u5c0d\u6211\u5011\u505a\u51fa\u826f\u597d\u6d88\u8cbb\u9078\u64c7\u7684\u9577\u671f\u80fd\u529b\uff0c\u7522\u751f\u4ec0\u9ebc\u6a23\u7684\u5f71\u97ff\u3002\u300d<\/p>\n<p>\u9019\u7bc7\u8ad6\u6587\u767c\u8868\u65bc\u300a\u884c\u92b7\u7814\u7a76\u671f\u520a\u300b\u7db2\u7ad9\uff0c\u6a19\u984c\u53eb\u505a\u300a\u61f7\u7591\u7684\u5fc3\u667a\uff1a\u4ee5\u529f\u80fd\u6027\u78c1\u632f\u9020\u5f71\u7814\u7a76\u6d88\u8cbb\u8005\u5728\u5e02\u5834\u4e0a\u5982\u4f55\u5bdf\u89ba\u5230\u6b3a\u9a19\u73fe\u8c61\u300b (Suspicious Minds: An fMRI Investigation of How Consumers Perceive Deception in the Marketplace) \uff0c\u4f5c\u8005\u9664\u4e86\u4f0d\u5fb7\u4ee5\u5916\uff0c\u9084\u6709\u9818\u5c0e\u9019\u9805\u7814\u7a76\u7684\u7f8e\u570b\u5357\u4f5b\u5dde\u5927\u5b78\u4e9e\u7576\uff0e\u514b\u96f7\u683c\u535a\u58eb (Adam Craig) \uff0c\u798f\u7279\u6f22\u59c6\u5927\u5b78\u7684\u5c24\u8389\u4e9e\uff0e\u7f85\u82ae\u6d1b\u535a\u58eb (Yuliya Loureiro) \uff0c\u4ee5\u53ca\u5357\u52a0\u5dde\u5927\u5b78\u7684\u73cd\u59ae\u4f5b\uff0e\u8303\u5fb7\u7c73\u4e9e\u535a\u58eb (Jennifer Vendemia) \u3002<strong><br \/>\n--<\/strong><\/p>\n<pre><span style=\"color: #333333;\">\u7814\u7a76\u51fa\u8655\uff1a<strong><strong><strong><strong><a href=\"http:\/\/www.psypost.org\/2012\/02\/study-shows-how-the-brain-responds-to-deceptive-advertising-10239\">Study shows how the brain responds to deceptive advertising<\/a><\/strong><\/strong><\/strong><\/strong><\/span><\/pre>\n<pre><span style=\"color: #333333;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<strong><strong><strong><strong><a href=\"http:\/\/case.ntu.edu.tw\/blog\/?p=10637\">\u3010\u793e\u6703\u5fc3\u7406\u3011\u6bcd\u611b\u6700\u88dc\u8166<\/a><\/strong><\/strong><\/strong><\/strong><\/span><\/pre>\n<p><span style=\"color: #333399;\"><strong><strong><strong><strong><strong>\u8cac\u4efb\u7de8\u8f2f\uff1aNita Hsu<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><strong><strong><strong><strong><strong><a href=\"http:\/\/case.ntu.edu.tw\/blog\/?attachment_id=10753\" rel=\"attachment wp-att-10753\"><img decoding=\"async\" class=\"alignleft size-full wp-image-10753\" title=\"\u5927\u8166\u5982\u4f55\u61c9\u4ed8\u9a19\u4eba\u5ee3\u544a\" src=\"http:\/\/case.ntu.edu.tw\/blog\/wp-content\/uploads\/2012\/03\/\u5927\u8166\u5982\u4f55\u61c9\u4ed8\u9a19\u4eba\u5ee3\u544a.png\" alt=\"\" width=\"140\" height=\"140\" \/><\/a><br \/>\n<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25a0\u6839\u64da\u7f8e\u570b\u5317\u5361\u7f85\u840a\u7d0d\u5dde\u7acb\u5927\u5b78\u6559\u6388\u6240\u505a\u7684\u7814<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,3293],"tags":[116,1028,766],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10746"}],"collection":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10746"}],"version-history":[{"count":17,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10746\/revisions"}],"predecessor-version":[{"id":18989,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10746\/revisions\/18989"}],"wp:attachment":[{"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/case.ntu.edu.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}